Digital Marketing Ecosystem

www.fmi.com.ph

norelyn@fmi.com.ph
The Customer Journey
(Path To Purchase)
Awareness

Interest
Desire
Action
Purchase
Purchase
------------------------------...
Digital Landscape in the Philippines
• Internet Users
• Mobile Users
• Smartphone Users

9 Million
or 9% of total populati...
Social Media Stats

Facebook Users

Global
1.27 Billion
Philippines
33 Million
Top 5 Countries
1. US
159 Million
2. Brazil...
Social Media Stats
Twitter Users

Global
1 Billion
Philippines
9.5 Million
Top 5 Countries
1. China
36 Million
2. India
33...
Social Media Stats

Linked In Users

Global
227 Million
Philippines
1 Million
Top 5 Countries
1. US
93 Million
2. India
24...
Social Media Stats
Youtube Users

Global
1 Billion
Philippines
9.7 Million
Top 5 Countries
1. US
195 Million
2. India
82 M...
The Trends in the #SocialMedia
Market
Social Media Tools and Campaign

www.fmi.com.ph

norelyn@fmi.com.ph
#define #meaning #kahulugan

www.fmi.com.ph

norelyn@fmi.com.ph
#IKR #trivia #nowiknow

www.fmi.com.ph

norelyn@fmi.com.ph
#geocities #old #first

www.fmi.com.ph

norelyn@fmi.com.ph
#10yearsold #throwback

www.fmi.com.ph

norelyn@fmi.com.ph
#funfacts #nielsen

www.fmi.com.ph

norelyn@fmi.com.ph
Facebook est. 2004

www.fmi.com.ph

norelyn@fmi.com.ph
The Facebook Era

www.fmi.com.ph

norelyn@fmi.com.ph
#important #takeaways
• Facebook Advertising™ emphasizes the true
essence of social marketing in the internet
• Facebook B...
#campaigns & #insights
•
•
•
•
•

How To Do Facebook Campaigns
Types of Facebook Advertising
Tracking Your Facebook Campai...
#viral drive of #facebook

www.fmi.com.ph

norelyn@fmi.com.ph
Facebook Campaigns

www.fmi.com.ph

norelyn@fmi.com.ph
#4thLeanSixSigma Facebook PPC

www.fmi.com.ph

norelyn@fmi.com.ph
PPC Ad Insights #4thLeanSigSigma

www.fmi.com.ph

norelyn@fmi.com.ph
Page Insights – Fiera de Manila Inc.

www.fmi.com.ph

norelyn@fmi.com.ph
Twitter est. 2006

www.fmi.com.ph

norelyn@fmi.com.ph
The Trending Community

www.fmi.com.ph

norelyn@fmi.com.ph
• Twitter extended its media reach
through Vine
• Twitter launched media.twitter.com
which showcases comprehensive
reports...
Most Followed In Twitter Beside
#JustinBieber

www.fmi.com.ph

norelyn@fmi.com.ph
Twitter As A Market
• Your market can find you in real time
• Twitter is an effective word-of-mouth market
referrer
• You ...
Sample Twitter Stats

www.fmi.com.ph

norelyn@fmi.com.ph
Sample Twitter Stats

www.fmi.com.ph

norelyn@fmi.com.ph
Flickr est. 2004

www.fmi.com.ph

norelyn@fmi.com.ph
When Flickr Hit The Internet

www.fmi.com.ph

norelyn@fmi.com.ph
#bullseye market share
•
•
•
•

8 Billion Photos
87 Million Users
3.5 Million New Images Daily
Still one of preferred imag...
#photosharing

www.fmi.com.ph

norelyn@fmi.com.ph
Youtube est. 2005

www.fmi.com.ph

norelyn@fmi.com.ph
Youtube Sensationalized the Pop
Culture

www.fmi.com.ph

norelyn@fmi.com.ph
Famous Vloggers

www.fmi.com.ph

norelyn@fmi.com.ph
#nigahiga #fan

www.fmi.com.ph

norelyn@fmi.com.ph
LinkedIn est. 2003

www.fmi.com.ph

norelyn@fmi.com.ph
Linked vs Social Media

www.fmi.com.ph

norelyn@fmi.com.ph
www.fmi.com.ph

norelyn@fmi.com.ph
LinkedIn Are For Professionals

www.fmi.com.ph

norelyn@fmi.com.ph
www.fmi.com.ph

norelyn@fmi.com.ph
Sample LinkedIn Analytics

www.fmi.com.ph

norelyn@fmi.com.ph
#reddit

www.fmi.com.ph

norelyn@fmi.com.ph
#6seconds #video = VINE

www.fmi.com.ph

norelyn@fmi.com.ph
#instagram #funny #french #girls #lol

www.fmi.com.ph

norelyn@fmi.com.ph
#buzzfeed – Social Media For Lists

www.fmi.com.ph

norelyn@fmi.com.ph
Where All Viral Image Come And Go

www.fmi.com.ph

norelyn@fmi.com.ph
• You can go with the trend and be noticed
• You’re basically doing a digital word-of-mouth
marketing
• 70% of users in so...
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http://en.wikipedia.org/wiki/Social_media
http://www2.u...
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Social Media in Digital Marketing

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Social Media in Digital Marketing

  1. 1. Digital Marketing Ecosystem www.fmi.com.ph norelyn@fmi.com.ph
  2. 2. The Customer Journey (Path To Purchase) Awareness Interest Desire Action Purchase Purchase -------------------------------------------------------------------------Support Loyalty Advocacy www.fmi.com.ph norelyn@fmi.com.ph
  3. 3. Digital Landscape in the Philippines • Internet Users • Mobile Users • Smartphone Users 9 Million or 9% of total population Over 100 Million or 104% of total population 15 Million or 15% of total population Sources: IMMAP (Internet and Mobile Marketing Association of the Philippines ) www.fmi.com.ph norelyn@fmi.com.ph
  4. 4. Social Media Stats Facebook Users Global 1.27 Billion Philippines 33 Million Top 5 Countries 1. US 159 Million 2. Brazil 71.7 Million 3. India 63.9 Million 4. Indonesia 47.9 Million 5. Mexico 42.4 Million Sources: Facebook Country Stats; www.quintly.com/blog www.fmi.com.ph norelyn@fmi.com.ph
  5. 5. Social Media Stats Twitter Users Global 1 Billion Philippines 9.5 Million Top 5 Countries 1. China 36 Million 2. India 33 Million 3. US 23 Million 4. Brazil 20 Million 5. Mexico 12 Million Sources: www.venturebeat.com; www.inquirer.net www.fmi.com.ph norelyn@fmi.com.ph
  6. 6. Social Media Stats Linked In Users Global 227 Million Philippines 1 Million Top 5 Countries 1. US 93 Million 2. India 24 Million 3. Brazil 16 Million 4. UK 47.9 Million 5. Canada 9 Million Sources: www.socialbakers.com; www.expandedramblings.com www.fmi.com.ph norelyn@fmi.com.ph
  7. 7. Social Media Stats Youtube Users Global 1 Billion Philippines 9.7 Million Top 5 Countries 1. US 195 Million 2. India 82 Million 3. Japan 47 Million 4. Russia 38 Million 5. Germany 37 Million Sources: www.socialbakers.com; www.effectivemeasure.com/philippines www.fmi.com.ph norelyn@fmi.com.ph
  8. 8. The Trends in the #SocialMedia Market Social Media Tools and Campaign www.fmi.com.ph norelyn@fmi.com.ph
  9. 9. #define #meaning #kahulugan www.fmi.com.ph norelyn@fmi.com.ph
  10. 10. #IKR #trivia #nowiknow www.fmi.com.ph norelyn@fmi.com.ph
  11. 11. #geocities #old #first www.fmi.com.ph norelyn@fmi.com.ph
  12. 12. #10yearsold #throwback www.fmi.com.ph norelyn@fmi.com.ph
  13. 13. #funfacts #nielsen www.fmi.com.ph norelyn@fmi.com.ph
  14. 14. Facebook est. 2004 www.fmi.com.ph norelyn@fmi.com.ph
  15. 15. The Facebook Era www.fmi.com.ph norelyn@fmi.com.ph
  16. 16. #important #takeaways • Facebook Advertising™ emphasizes the true essence of social marketing in the internet • Facebook Business™ gives us the opportunity to reach 1.25 Billion users worldwide • Facebook Pages™ help businesses and private individuals build their own social brand • Facebook Apps™ promise opportunities to improve the social market reach of businesses • Facebook is still believed to be a developing and expanding market www.fmi.com.ph norelyn@fmi.com.ph
  17. 17. #campaigns & #insights • • • • • How To Do Facebook Campaigns Types of Facebook Advertising Tracking Your Facebook Campaigns What Facebook Insights Look Like My Personal Tips www.fmi.com.ph norelyn@fmi.com.ph
  18. 18. #viral drive of #facebook www.fmi.com.ph norelyn@fmi.com.ph
  19. 19. Facebook Campaigns www.fmi.com.ph norelyn@fmi.com.ph
  20. 20. #4thLeanSixSigma Facebook PPC www.fmi.com.ph norelyn@fmi.com.ph
  21. 21. PPC Ad Insights #4thLeanSigSigma www.fmi.com.ph norelyn@fmi.com.ph
  22. 22. Page Insights – Fiera de Manila Inc. www.fmi.com.ph norelyn@fmi.com.ph
  23. 23. Twitter est. 2006 www.fmi.com.ph norelyn@fmi.com.ph
  24. 24. The Trending Community www.fmi.com.ph norelyn@fmi.com.ph
  25. 25. • Twitter extended its media reach through Vine • Twitter launched media.twitter.com which showcases comprehensive reports and resources as a business and as a media tool • Twitter has been a tool to gather mass data for real time studies in health, stock market forecast, language evolution and people’s emotion • Twitter now claimed to have at least 241 million monthly active users www.fmi.com.ph norelyn@fmi.com.ph
  26. 26. Most Followed In Twitter Beside #JustinBieber www.fmi.com.ph norelyn@fmi.com.ph
  27. 27. Twitter As A Market • Your market can find you in real time • Twitter is an effective word-of-mouth market referrer • You can always take advantage of the trends • People here are always hungry for attention • There are people who will always believe what you say • Your wit can give you buyers and followers www.fmi.com.ph norelyn@fmi.com.ph
  28. 28. Sample Twitter Stats www.fmi.com.ph norelyn@fmi.com.ph
  29. 29. Sample Twitter Stats www.fmi.com.ph norelyn@fmi.com.ph
  30. 30. Flickr est. 2004 www.fmi.com.ph norelyn@fmi.com.ph
  31. 31. When Flickr Hit The Internet www.fmi.com.ph norelyn@fmi.com.ph
  32. 32. #bullseye market share • • • • 8 Billion Photos 87 Million Users 3.5 Million New Images Daily Still one of preferred image storage for photographers beside Photobucket • Flickr for Windows 7 and Windows Phone 7 • Flickr allows it’s user to decide for the features they want for the service www.fmi.com.ph norelyn@fmi.com.ph
  33. 33. #photosharing www.fmi.com.ph norelyn@fmi.com.ph
  34. 34. Youtube est. 2005 www.fmi.com.ph norelyn@fmi.com.ph
  35. 35. Youtube Sensationalized the Pop Culture www.fmi.com.ph norelyn@fmi.com.ph
  36. 36. Famous Vloggers www.fmi.com.ph norelyn@fmi.com.ph
  37. 37. #nigahiga #fan www.fmi.com.ph norelyn@fmi.com.ph
  38. 38. LinkedIn est. 2003 www.fmi.com.ph norelyn@fmi.com.ph
  39. 39. Linked vs Social Media www.fmi.com.ph norelyn@fmi.com.ph
  40. 40. www.fmi.com.ph norelyn@fmi.com.ph
  41. 41. LinkedIn Are For Professionals www.fmi.com.ph norelyn@fmi.com.ph
  42. 42. www.fmi.com.ph norelyn@fmi.com.ph
  43. 43. Sample LinkedIn Analytics www.fmi.com.ph norelyn@fmi.com.ph
  44. 44. #reddit www.fmi.com.ph norelyn@fmi.com.ph
  45. 45. #6seconds #video = VINE www.fmi.com.ph norelyn@fmi.com.ph
  46. 46. #instagram #funny #french #girls #lol www.fmi.com.ph norelyn@fmi.com.ph
  47. 47. #buzzfeed – Social Media For Lists www.fmi.com.ph norelyn@fmi.com.ph
  48. 48. Where All Viral Image Come And Go www.fmi.com.ph norelyn@fmi.com.ph
  49. 49. • You can go with the trend and be noticed • You’re basically doing a digital word-of-mouth marketing • 70% of users in social media are gullible, take advantage of it • Not all viral contents in social media are natural • More likes, followers or shares don’t always suggest it’s worthy. www.fmi.com.ph norelyn@fmi.com.ph
  50. 50. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • http://en.wikipedia.org/wiki/Social_media http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory .html http://www.google.com/about/company/history/ http://en.wikipedia.org/wiki/List_of_social_networking_websites http://en.wikipedia.org/wiki/Social_media_marketing https://www.facebook.com/advertising https://www.facebook.com/business/overview https://www.facebook.com/about/pages https://www.facebook.com/help/493707223977442 http://www.dailystar.co.uk/tech/363872/FACEBOOK-TURNS-10-Here-s-ten-funfacts-you-never-knew-onFacebook-s-10th-birthday http://www.business.qld.gov.au/business/running/marketing/onlinemarketing/using-facebook-to-market-yourbusiness/tips-for-successful-marketing-through-facebook http://www.socialmediaexaminer.com/facebook-marketing-facebook-insights/ http://www.wordstream.com/blog/ws/2013/04/15/facebook-marketing http://www.yola.com/blog/tactics-for-using-facebook-marketing-to-promoteyour-business/ http://en.wikipedia.org/wiki/Social_marketing http://www.socialmediaexaminer.com/facebook-marketing-plan-with-amyporterfield/ http://ph.news.yahoo.com/photos/year-in-review-2013-most-viral-stories1385986058-slideshow/ http://www.businessinsider.com/the-20-most-popular-photos-2012-12 http://www.steamfeed.com/11-memorable-viral-facebook-posts-worked/ http://www.youtube.com/watch?v=fRvP76Lwf6k http://ph.news.yahoo.com/miley-cyrus-%E2%80%98knocked-out%E2%80%99-byfilipina-blind-child-singing%E2%80%98wrecking-ball%E2%80%99-092000977.html https://blog.twitter.com/2014/the-value-of-a-twitter-follower-for-small-andmedium-sized-businesses https://blog.twitter.com/2013/11-ways-you-can-tweet-better http://tech.firstpost.com/news-analysis/twitter-launches-new-media-site-tohighlight-success-stories-bestpractices-108409.html http://www.newscientist.com/article/dn24544-five-fascinating-things-revealedby-twitterdata.html#.UvNKaIXDWXw https://blog.twitter.com/2014/introducing-twitter-data-grants http://www.brw.com.au/p/techgadgets/twitter_user_growth_slowed_in_every_ypQA9u0d4EDpuM8hfLrK5J http://en.wikipedia.org/wiki/Twitter www.fmi.com.ph •http://twittercounter.com/pages/100 •http://edition.cnn.com/2014/02/04/showbiz/celebrity-news-gossip/katy-perry-twitter/ •http://www.techwyse.com/blog/social-media-marketing/social-media-for-businesswhats-important-in-2014/ •http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/ •http://www.theverge.com/2013/3/20/4121574/flickr-chief-markus-spiering-talks-photosand-marissa-mayer •http://www.flickr.com/windows7 •http://sundial.csun.edu/2014/02/the-state-of-social-media-the-internets-future-is-inphoto/ •http://news.uchicago.edu/article/2012/01/27/study-finds-lure-entertainment-work-hardpeople-resist •http://www.convinceandconvert.com/content-marketing-2/photography-for-socialmedia-5-ninja-tips/ •http://news.cnet.com/8301-1023_3-57585276-93/yahoo-wants-to-make-flickrawesome-again/ •http://blogs.vancouversun.com/2013/05/21/busy-monday-for-yahoo-acquires-tumblrannounces-flickr-overhaul/ •http://www.wired.com/culture/lifestyle/news/2004/12/65958 •http://en.wikipedia.org/wiki/Flickr •http://en.wikipedia.org/wiki/List_of_the_most_subscribed_channels_on_YouTube •http://www.nytimes.com/2014/01/19/books/review/how-have-tools-like-google-andyoutube-changed-the-way•you-work.html?_r=0 •http://motherboard.vice.com/read/nearly-half-of-the-internet-watches-youtube-everymonth •http://socialmediatoday.com/steve-rayson/1841146/linkedin-drives-more-trafficcorporate-websites-all-other•social-sites-combined •http://www.forbes.com/sites/joshbersin/2012/05/21/facebook-vs-linkedin-whats-thedifference/ •http://computer.howstuffworks.com/internet/social-networking/networks/linkedin.htm •http://us.cision.com/news_room/press_releases/2012/2012-05-29-social-media.asp •http://schmooz.me/2012/01/top-two-killer-methods-to-help-you-grow-your-linkedingroups-and-other•communities/ •http://andrewmacarthy.com/andrew-macarthy-social-media/10-terrible-examples-oflinkedin-profile-photos-bad•linkedin-profile-pics •http://www.linkedin.com/today/post/article/20131212191148-13518874-end-of-yearranking-top-60-ceos-on•social-media •http://en.wikipedia.org/wiki/Reddit •http://internetascent.blogspot.com/2013/11/reddit-online-hubs-and-street-gangs.html •http://blog.vine.co/ •https://blog.twitter.com/2013/vine-a-new-way-to-share-video •http://en.wikipedia.org/wiki/Instagram •http://mashable.com/2014/02/11/glimpse-app-instagram/ •http://www.forbes.com/sites/alexkonrad/2014/01/28/imgur-data-sharing-analytics/ •http://en.wikipedia.org/wiki/Imgur norelyn@fmi.com.ph
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