Biggest Failed Products of Major Brands

702 views
557 views

Published on

What makes a product a hit or a miss? The unique nature of the concept perhaps, or that the product is better than all of its competitors. Or maybe it's an ingenious marketing campaign that resonates with the general public, and most often the company behind it the will help to predetermine the success of the product. However, in these cases, the grand success of the parent companies wasn't enough to save the products. Even the biggest and brightest come up short sometimes.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
702
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Biggest Failed Products of Major Brands

  1. 1. Biggest Failed Products of Major BrandsWhat makes a product a hit or a miss? The unique nature of the concept perhaps, or that theproduct is better than all of its competitors. Or maybe its an ingenious marketing campaignthat resonates with the general public, and most often the company behind it the will help topredetermine the success of the product. However, in these cases, the grand success of theparent companies wasnt enough to save the products. Even the biggest and brightest come upshort sometimes.Kellogg’s Breakfast Mates — KelloggsWhat’s more appealing than adding warm, pre-packed milk to your breakfast cereal?Apparently everything. In 1998, Kellogg’s launched a new product that they believed wouldrevolutionize the breakfast on-the-go market: Breakfast Mates. Packaged right alongside thecereal, in a convenient single-serve box, was a container of shelf-stable milk and a plasticspoon. When the company realized that pouring a bowl of cereal with fresh milk was quickenough for most consumers, they discontinued the product one year after its launch.When McDonalds decided to design a burger that would appeal to a more sophisticated, adultpalate in the late 90s they came up with the Arch Deluxe. The concept is intriguing, but it wasclear to consumers from the get-go that the company was simply re branding their existing BigMac sandwich without increasing the quality by any significant margin.Kelloggs thought theywere revolutionizing the grab-and-go breakfast market when they unveiled their BreakfastMates in 1998, but not so surprisingly, the general public was less than thrilled with the idea ofpouring pre-packaged, shelf-stable, room-temperature milk into their breakfast cereal. Flopshappen, even to time-tested brand-name food corporations.
  2. 2. Doritos 3D - Frito-LayIn the mid-2000s, Doritos took a break from manufacturing new flavors of their classic chipsand instead introduced a product that took the chips themselves in a new direction - 3DDoritos. The air-filled Doritos came in several flavors and was marketed using a sexy advertisingcampaign, but ultimately, the brand pulled the chips off the shelves just a few years after theirlaunch.Hersheys Swoops - HersheysWhen Hersheys began marketing Swoops in 2003 the productseemed like a sure hit - the slices of milk chocolate were shaped like Pringles and melted inyour mouth, and they even came in a variety of flavors from Almond Joy to Peppermint Pattie -but for whatever reason the product never caught on. Some have suggested that consumers
  3. 3. thought they were chocolate-dipped chips and were turned off by that. Swoops became historyin 2006.Crystal Pepsi - PepsiCoThe story goes that in the early 90s, when Ivory rebranded their classicwhite bar soap and introduced the clear bottled version, PepsiCo was so inspired that theydecided to manufacture a clear, caffeine-free version of their iconic soft-drink. The companyreleased the product in select test markets in 1992 and received an overwhelmingly positiveresponse. However, when they released Crystal Pepsi nationwide, the response was surprisinglydismal. They discontinued the product one year later.Colgate - Colgate Kitchen EntreesFor reasons that have never been fully explained, Colgate, thebrand most famously known for its toothpaste, briefly launched a line of frozen dinners called
  4. 4. Colgate Kitchen Entrees. However, the general public could not get past the association of thebrand with Colgate toothpasteand the products were quickly pulled from production.Life Savers - Life Savers SodaThe popular hard candy company decided to create sodas basedon the five flavors of the candy. The response from the public was that the carbonatedbeverage tasted like liquid candy, which was less than pleasant for most people.Jell-O ForSalads - Jell-OIn the 1960s, Jell-O was not only popular as a sweet dessert, but many home cooks were usingit in savory salads and molds as well. In response to the growing trend, Jell-O introduced asavory line of gelatin - available in celery, Italian seasoning, tomato, and mixed vegetableflavors. Unfortunately, the novel product line was just a bit too out-there for the generalpublics palate and Jell-O quickly discontinued it.

×