Evaluation question 1: Codes and Conventions


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Evaluation question 1: Codes and Conventions

  2. 2. The Documentary...
  3. 3. Interviews Television documentaries rely on interviews, which can be used to make a contrast of observation sequences. Interviewee is either seen or unseen. Speaker is questioned and address the interviewer, not the audience.
  4. 4. InterviewsThe interviews follow convention as the interviewee is either placed on the rightor left of the shot and also answers questions to the interviewer across the shot. Inthis case from right to left. The rule of thirds is also used when placed theinterviewee in the shot. The Mise en scene of the shot is made by adding the boxes of chocolateto the right hand side of the shot and also graphics are used to show theoccupation and name of the interviewee. Also the interviews follow convention aseach interviewee repeats the question before answering.
  5. 5. Type of Documentary The documentary we made followed the conventions of most documentaries as it was a mixed narrative documentary meaning it consisted of both interviews and voice overs. This helped get different points of views into the documentary and mean that it wasn’t biased towards certain views.
  6. 6. LightingHigh key lighting is used to stick to conventionsof interviews.Also, Archive material in the form of newspaperarticles is used to add some facts to thedocumentary and also these link in to theinterviews with the doctor and with theDentist.
  7. 7. Sound The voiceover used for our documentary follows conventions of the documentaries we watched as it had a males voice that uses standard English. We also used the same person to record the voice over for our Radio advert to follow conventions.
  8. 8. The Radio Advert...
  9. 9. Narrator The narrator used for the radio advert is the same as that used for the documentary this keeps with convention. It is also a young male voice that uses standard English and has an interesting tone of voice to keep the viewer enticed. For the ending of the radio advert the voice over’s tone is altered when he says the scheduling to help it stand out to the listener.
  10. 10. Music For the music used in the radio advert we used a song called chocolate by snow patrol which kept in with the topic of chocolate. We also found an instrumental version of the song to keep in with conventions as the words would distract from the voice over.
  11. 11. Extracts Outtakes from the documentary are used in the form of sound bytes from the vox pops. This adds a taster of what information can be expected in the documentary if the person chooses to watch it. Also, to follow the conventions we chose to begin the advert with a question to grab the listeners attention.
  12. 12. The Print Advert...
  13. 13. ImageOne main image is used that is eye catching and also the image is of a girlcovered in chocolate and this helps anchors the text saying “ChocolateCovered” also the fact that the person is smiling helps anchor the “Love”of chocolate. The advert is landscape which follows conventions.
  14. 14. LogoThe Channel 4 logo is positioned on the right of the page and is alsopositioned horizontally in the centre. The colour scheme also matches thecolour of logo and in this case it coloured brown to match the topic ofchocolate.
  15. 15. TextThe title and slogan is placed on a solid block background to match conventions ofchannel 4 print adverts and the colour of the background also matches the colour ofthe logo. The Scheduling is also featured here. Words are kept to a minimum to avoidboredom and also if the advert is put on a billboard it will make it easier to read aspeople are driving by. The positioning statement is catchy and memorable and alsolinks into the documentary.