Building a Community Campaign

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A campaign I put together with a group of two others during a public relations class at Middle Tennessee State University

A campaign I put together with a group of two others during a public relations class at Middle Tennessee State University

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  • 1. “BUILDING A COMMUNITY” Joey Dye Edric Hammond Brensey Thompson
  • 2. THE PROBLEM What is the problem? • Complete College Tennessee Act 2010 • Funding formula has changed • Based on retention/graduation rates
  • 3. THE RESEARCH  Primary  Convenience Survey  Secondary  MTSU enrollment management strategic plan  Exemplary school websites
  • 4. CAMPAIGN THEME  “Building a Community.”  Mission Statement:  The mission of the School of Journalism is to give students a strong foundation in communications by providing them with relevant learning experiences that will enhance their ability to accomplish future goals and aspirations.
  • 5. GOALS  Raise the retention and graduation rates within the school of journalism.  Enhance school of journalism’s reputation  Build a culture of engagement between internal and external publics
  • 6. PUBLICS  Current SOJ students  SOJ faculty/staff  MTSU student body as a whole
  • 7. TACTICS  Elite  Open House  Game Day  Merge  Dean Welcomes Finals
  • 8. SOJ ELITE o Modeled after the MTSU Ambassadors Program o Three students from each concentration in the SOJ o Students will serve as representatives and hosts for SOJ o Students will be well informed about the history and current standing of the SOJ o Students will attend campus functions and events
  • 9. OPEN HOUSE  Ability to meet the dean  Be introduced to faculty and staff  Allow networking opportunities  Refreshments provided  Sign in to receive student information  Provided information from School of Journalism and local businesses  Able to see what all is offered  Encouragement to start the academic school year  Mass Communications lobby
  • 10. OPTIONAL GAME DAY  Building student, faculty, and staff relationships  Attract approximately 275 students  Use student organization volunteers  Refreshments provided  Partner with Best buy to provide televisions and Wii gaming system  Reinforce sense of community  Encouragement to finish the year on a high note
  • 11. MERGE o An organization for students from all School of Journalism concentrations o Based off Recording Industry Fraternity o Purpose: o Networking opportunities o Experiential learning o Mentor students o Reinforce community among concentrations
  • 12. WEBSITE REMODEL o Survey reveals students are not receiving adequate information o Exemplar research used to come up with School of Journalism website remodel o Changes include: o Drop-down menus o Removing dense text o Adding graphics (photos, videos, etc.) o Adding events section o Including links to social media sites o Revamp organization websites o Sign-ups on website
  • 13. WEBSITE COMPARISON  MTSU School of Journalism  Model Website
  • 14. DEAN WELCOMES FINALS  Five minute talk to classes about college and final exam experiences  Pass out snacks and candy to classroom  Will happen the week prior to finals
  • 15. SUGGESTIONS  Advising Suggestions
  • 16. ADVISING SUGGESTIONS  Open advising for freshmen and sophomores  Assigned advisor upon candidacy  Begin preparing for the semester earlier
  • 17. LOW END BUDGET Open house Flyers 500x.21 105 Decorati ons 20x.67 13.4 Food Chips 11x5.78 63.58 Crackers 10x6.50 65 Drinks 300x.78 234 Bags 500x.23 115 Photo Booth 595 SOJ Elite 12x50 600 Dean Welcomes finals Little Debbie 250x0 0 Candy 33.72+4 4.90 78.62 78.62 Subtot al 1507.0 2 Taxes 146.93 Total 1653.95
  • 18. HIGH END BUDGET Open house Flyers 500x.21 105 Decorations 20x.67 13.4 Food Chips 11x5.78 63.58 Crackers 10x6.50 65 Drinks 300x.78 234 Bags 500x.23 115 Photo Booth 595 SOJ Elite 12x50 600 Game Day Flyers 250x.21 52.5 Decorations 35 Food Chips 11x5.78 63.58 Crackers 10x6.50 65 Cookies 4x18.72 74.88 Candy 33.72+44. 90 78.62 Granola Bars 16x4.98 79.68 Drinks 300x.78 234 674.64 Games Cards 21.39 Board Games 47.35 Printed Money 500x.13 65 Prizes Winner Gift Cards 125 Gift Cards 250 Computer Package 3x349 1047 Calculator 2x124.97 249.94 Adobe Creative Suite 2x399 798 Refrigerator 139 Wii U Game Package 329 Ipad 499 Misc 500 3936.94 Dean Welcomes finals Little Debbie 250x0 0 Candy 33.72+44. 90 78.62 78.62 Subtota l 6339.84 Taxes 618.13 Total 6957.97
  • 19. EVALUATION  Compare fall 2014 graduation and retention rates with graduation and retention rates for fall 2013  Survey students  How many applicants received for SOJ Elite Program  How many attended the open house
  • 20. “BUILDING A COMMUNITY” Joey Dye Edric Hammond Brensey Thompson