3 GOLDEN TIPS TO WIN FROM LARGE COMPETITORS

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THe internet market in India is growing like never before and large multinational companies are investing in getting their share of the market. The segment of small and midrange web service providers is facing harsh competition. Learn what you can do to be a winner and grow your business as Managed Service Provider.

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3 GOLDEN TIPS TO WIN FROM LARGE COMPETITORS

  1. 1. THREE GOLDEN TIPS TO WIN FROM LARGE COMPETITORS WHD.india 28-09-2016, Ritz Carlton, Bangalore Joeri Borstlap, MD Resello
  2. 2. Market growth in India  462 million internet users  360 million mobile users  30 % penetration  31% growth in H1 2016  1 billion in 2020  50 million SME’s Source: Growth of internet users vs mobile internet (DAZEINFO) 2016
  3. 3. Market shares – developed vs developing Source: Spamexperts and https://hostadvice.com/marketshare/
  4. 4. What do “Big Players” do?  Invest heavily in upfront marketing  Develop complete product offering  Upsell through customer engagement  Acquisitions: Eat the small
  5. 5. TIP 1: WIN ON DOMAIN NAME PRICING
  6. 6. TIP 1: WIN ON DOMAIN NAME PRICING Offer domains at lower rates than competitors!  To be or not to be: It all starts with a domain name  Indian market has high volume of new customers  Domains are the most important to win new customers  Calculate cost per customer and earn back time  Givers Gain: Give a domain and gain from other services  Buy domains at lowest rates to minimize investments
  7. 7. TIP 2: BE MORE EFFICIENT
  8. 8. TIP 2: BE MORE EFFICIENT Automate your processes and pool recourses to win through the advantage of scale  Global: Pool recourses to integrate processes and products  Local: Be physically closer to the customer  Choose a highly integrated business automation platform  Choose a solution which matches your scale: Web based (manual) - Ready made ecommerce - Plugin module for WHMCS - API
  9. 9. TIP 3: ADD BETTER LOCAL VALUE
  10. 10. TIP 3: ADD BETTER LOCAL VALUE Natural advantage of Managed Service Providers (MSP’s)  Indian culture: DIY versus DIFM  Regional payments (cash) and support  Largest margin is at bottom of the market  Personal approach  Choose a regional vendor with excellent support!
  11. 11. BE A WINNER ! == LUCKY DRAW: 5 X 150 .COM @ 3.99 USD PU == FOR RESELLERS ONLY UNTILL END OF 2016

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