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SXSW 2014 - Pixel "Pretty Damn" Perfect
 

SXSW 2014 - Pixel "Pretty Damn" Perfect

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With continuously changing technology, and fast-paced product cycles, we as designers no longer have the luxury of laboriously debating every pixel. I will be discussing how product design & ...

With continuously changing technology, and fast-paced product cycles, we as designers no longer have the luxury of laboriously debating every pixel. I will be discussing how product design & innovation is tackled at a global scale and how my approach towards mobile design has drastically shifted since my time at Netflix & Google.

Design is not just about the pixels. It is about fast prototyping, defining success, and quick iteration in order to make profitable and beautiful products that are pixel (pretty-damn) perfect.

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    SXSW 2014 - Pixel "Pretty Damn" Perfect SXSW 2014 - Pixel "Pretty Damn" Perfect Presentation Transcript

    • joel beukelman x bkl.mn x @_bklmn PIXELpretty damn PERFECT
    • WARNING this presentation may or may not contain potential “spoilers” pertaining to popular television shows
    • PIXEL pretty damn PERFECT innovation testing building strategy
    • PUNK ROCK STARTUP getting into mobile @ appstack
    • I MADE MISTAKES the best thing I did
    • the best thing I did I TOOK A RISK
    • and the there was the big leagues
    • PIXEL pretty damn PERFECT innovation testing building strategy
    • INNOVATOR design like an
    • visual design / UI conceptual designtesting protoyping art direction productioninteraction design / UX IS UNIQUE each product
    • visual design / UI conceptual designtesting protoyping art direction productioninteraction design / UX IS UNIQUE each product
    • visual design / UI conceptual designtesting protoyping art direction productioninteraction design / UX DESIGN IS INNOVATION
    • visual design / UI conceptual designtesting protoyping art direction productioninteraction design / UX DESIGN IS INNOVATION
    • SOLUTIONS don’t duplicate someone elses
    • INNOVATOR design like an
    • POLITICIAN design like a
    • USER know your
    • USER know your
    • beta full scale
    • EVERY USER MATTERS don’t be a douche
    • SCIENTIST design like a
    • research construct a hypothesis test the hypothesis analyze & draw conclusion results & ship
    • DEFINE WINNING we must
    • QUANT versus QUAL
    • QUANT information based in quantifiable data
    • QUANT information based in quantifiable data
    • QUAL information which deals with apparent/subjective properties
    • QUAL information which deals with apparent/subjective properties
    • IT IS PROBABLY WRONG if your design is how you imagined it
    • SURVIVOR design like a
    • SURVIVOR design like a (in a zombie apocalypse)
    • machete baseball bat sniper rifle sawed-off shotgun
    • wireframe visual UI spec & flow prototype
    • wireframe visual UI spec & flow prototype final assets
    • wireframe x x x x rapid prototyping x x x hi-fidelity mockups x x x visual specs x x x x animations x x x prototype hyperlinks x x x present / storytell x x documentation x x x x
    • wireframe design, iteration, spec & final assets 20% 80%
    • 80% 20% wireframe, low fidelity design, spec & iteration final assets
    • EXAMPLE a real life
    • PIXEL pretty damn PERFECT innovation testing prototyping strategy
    • ANSWERS questions and hopefully some
    • email: bklmn@google.com twitter: @_bklmn // @theblnce site: bkl.mn // theblnce.com