What to do with KeywordsTheming is very important in SEOFigure out what keywords relate to each page anduse them only where it makes absolute sense.Content should be enough to give search enginesenough text to assign relevance to a page.
URL and Site StructureName your directories/categories with keywords.Nest like content in categories (have good dataarchitecture).Name your pages and posts with relevanceUse keywords in internal links.Wordpress users check out Yoast.
Blog Content.More text is better than too little text.Realize you are writing for the web ( users andsearch engines) This is not at advertisement.Figure out what the page is about, what keywordsare related, use those keywords strategically.Use links.
KEYWORDS YOUR SITEIN THE LINK OFF SITE ELEMENTS
PAGES RELATED TO YOUR CONTENT KEYWORDS YOUR SITE IN THE LINK OFF SITE ELEMENTS
PAGES RELATED TO SITES WITH YOUR CONTENT AUTHORITY KEYWORDS YOUR SITE IN THE LINK OFF SITE ELEMENTS
PAGES RELATED TO SITES WITH YOUR CONTENT AUTHORITY KEYWORDS KEYWORDS YOUR SITE IN THE LINK IN THE LINK OFF SITE ELEMENTS
Internal LinkingDo you write about related topics?Link internally using keywords when ever you can.Don’t use “click here”Link text in paragraphs where it makes sense.
Videos and ImagesVideos are often great to communicate an idea,but they do nothing for content.Images with text and diagrams lock content thatmight be good for SEOAll items should have a true HTML text componentand images should have ALT tags.
Tools to Use Google Keyword Research ToolGoogle Webmaster ToolsHave a SitemapSpider simulators. Screaming Frog SEO Spider
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.