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Seo oct

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  • Transcript

    • 1. SEO main areas of focusstart early, plan ahead
    • 2. Targeted Keywords.What are your focus keywords?Are they too competitive/specialized?Do they fit into what you are writing?
    • 3. Title Tags.65 characters fit in most search engine displays.On the homepage lead with blog name.On post pages follow with blog name.
    • 4. Meta Description. Not specifically SEO relevant.Click through rate helps rankings.Meta Desc. acts at ad text.Make it count.
    • 5. Post URLS Customize each blog post url if you can.Use keywords and lead with most relevant.Plugins can help, some tools have it built in.
    • 6. Format and Focus
    • 7. Yoast.
    • 8. What to do with KeywordsTheming is very important in SEOFigure out what keywords relate to each page anduse them only where it makes absolute sense.Content should be enough to give search enginesenough text to assign relevance to a page.
    • 9. URL and Site StructureName your directories/categories with keywords.Nest like content in categories (have good dataarchitecture).Name your pages and posts with relevanceUse keywords in internal links.Wordpress users check out Yoast.
    • 10. Blog Content.More text is better than too little text.Realize you are writing for the web ( users andsearch engines) This is not at advertisement.Figure out what the page is about, what keywordsare related, use those keywords strategically.Use links.
    • 11. YOUR SITE
    • 12. YOUR SITEOFF SITE ELEMENTS
    • 13. KEYWORDS YOUR SITEIN THE LINK OFF SITE ELEMENTS
    • 14. PAGES RELATED TO YOUR CONTENT KEYWORDS YOUR SITE IN THE LINK OFF SITE ELEMENTS
    • 15. PAGES RELATED TO SITES WITH YOUR CONTENT AUTHORITY KEYWORDS YOUR SITE IN THE LINK OFF SITE ELEMENTS
    • 16. PAGES RELATED TO SITES WITH YOUR CONTENT AUTHORITY KEYWORDS KEYWORDS YOUR SITE IN THE LINK IN THE LINK OFF SITE ELEMENTS
    • 17. Internal LinkingDo you write about related topics?Link internally using keywords when ever you can.Don’t use “click here”Link text in paragraphs where it makes sense.
    • 18. Videos and ImagesVideos are often great to communicate an idea,but they do nothing for content.Images with text and diagrams lock content thatmight be good for SEOAll items should have a true HTML text componentand images should have ALT tags.
    • 19. Tools to Use Google Keyword Research ToolGoogle Webmaster ToolsHave a SitemapSpider simulators. Screaming Frog SEO Spider