2. eSports: Behind the next billion-dollar
industry
Competitive gaming is a big deal, generating millions upon millions of views and beginning to even outpace
the rest of the games industry. ~ Matthew Jarvis of MCV
If you had asked someone five years ago whether they watch eSports, they would probably have looked at
you quizzically or even laughed. Jump forwards to 2014 and eSports is no longer a novelty – it’s serious
business.
SuperData estimates total eSports viewership to have surpassed 70 million in 2013; that’s more than the
population of the UK.
Prize money has also rocketed, hitting $25 million in 2013. Dota 2 competition The International 3 alone
offered a record-breaking $2.87m – an impressive number smashed this year by The International 4’s $10.9m
prize pool.
And these statistics are only set to rise further, as investment in events and sponsorship of teams continue to
professionalise the sector.
3. eSports: Online Racing
Online racing is on the verge of becoming a massive
marketing platform with it’s ability to live stream races to
hosting sites like Youtube and Twitch. The ability to run
custom liveries on the cars provides a constant rolling
billboard much like real racing. While the viewers are
watching for their PC’s or laptops it’s the perfect placement
for widgets embedded into the broadcast to lead people to
landing pages, websites and social media outlets.
4. Our Goal: Create massive marketing
campaign with online racing
With the ability to run paid ads on social networking
sites like Facebook, we now have the ability to
promote our online racing to hundreds of thousands of
people each week. The proper use of online marketing
tools like landing pages makes a unique platform to
provide sales leads, offer promo codes and product
sales promotions directly into the hands of people who
are already online.
5. Crowdsourced Marketing:
Crowdsourced Marketing is a concept I
designed for our online eSports racing. This is
designed to funnel small amounts of
sponsorship funding into a large marketing
campaign pool to maximize the ROI for all
affiliated companies. The next slide will offer
number from mock ads I ran on Facebook.
6. 43 potential drivers, these numbers are
based on just 10 sponsored drivers.
FaceBook Marketing Reach
These numbers are based on having 10 sponsor/driver contracts in place.
Daily Average for General ad for Series is between 12,000-32,000 per day.
If we hit an average of 15,000 people a day
That hits 105,000 people per week.
Season Potential is 3,990,000 reach of Facebook.
Targeted ad for individual campaign will hit 1200-2200 per day.
If we hit an average of 1500 people per day
That hits 10,500 people per week.
Season potential is 399,000 for a custom targeted campaign
Combined total reach for each sponsor will be around 4,389,000
Total combined reach for all 10 driver/sponsors will be around 7,980,000
20 driver’s we’re reaching 210,000, 30 driver’s we reach 315,000 per week for the general campaign.
7. Cost of Sponsorship and additional options
Sponsorship for one car/driver is $200 per race.
We’ll be running the full NASCAR Schedule at 38 races.
Optional items for your personal campaign are:
Custom landing page with targeted ad push $50 per race.
Custom DieCast of your eSports Race Car $300ea.
8. Start Your Engines:
Start up fees:
$30 for the custom car livery featuring your company's logo
and color scheme.
$200 per race, payment options are race to race, monthly,
or full season 1 pay.
$50 per race for landing pages. (Optional) (Recommended)
$25 a race for running your Commercials (Optional)
9. Live Race Viewer Participation
We’d like to have companies that can offer items for our
viewers. This will help draw the people to the race and
keep them glued.
Example: Products and Services that can be offered as a
prize. Promo codes for specials (get a free item with the
purchase of blank). **
**This is the ideal pairing with the landing pages as each company’s page will gather an email
database to be handed over to you as sales leads.
10. NASCAR Cars Available
We currently have all three featured NASCAR
Cup Series Cars available.
The Gen6 Chevrolet Chevy SS, Toyota Camry,
and Ford Fusion.
You can select which car you’ll want to run.
11. Contact for Sponsorship
First off I’d like to thank you for making it this
far. This marketing module is cutting edge and
will be the leading eSports Racing Series.
Joel Hamilton
Hamilton Racing Promotions
http://about.me/hamilton.racing
hamiltonracingpromotions@gmail.com
(650)346-3231 Cell
12. Links to write-ups for eSports
The Rise of eSports by Neil Hughes:
The Rise of eSports
Report, more than 70 Million viewers worldwide
70 Million Viewers Worldwide
