2. BGMD is a medical device marketing firm dedicated to
helping companies distribute their products and grow
their business presence in Latin America and the
Caribbean.
3. US$14 BILLION
Size of medical device market in Latin America
(Research and Markets, 2016)
4. Highlights from the region
• LATAM Medical Device Markets ranked:
1. Brazil – 38% of LATAM market
2. México – 33%
3. Colombia – 8%
4. Venezuela – 6%
5. Argentina – 5%
6. Chile – 5%
7. Perú – 3%
• All markets are growing at a high but steady CAGR
• Brazil and México, however, have the more complex and lengthy regulatory approval
processes in the region
5. Opportunities for manufacturers of medical
devices and supplies do exist, but the challenge is to
know where and how to develop them.
6. Consider this…
• Each country’s circumstances are different:
• Medical Devices Import & Medical Market Regulations: Varies from minimal paperwork to very
strict, lengthy and costly registration process.
• Customer (i.e. the End User) mix: Varies from mostly Government run health care systems to
mostly privately owned health care providers and anywhere in between.
• Economics: Each country’s economy and the share of GPD spent on its health care system. Also, the
impact of the relative purchasing power of the different currencies.
• Technology adoption rate: Customers in some countries are just not ready to incorporate a high-
tech product into their day-to-day operations.
• Costs of serving/supporting each market: Import taxes, customs brokerage fees, etc.
These among other country specific considerations…
Also, you need to take into account the international distribution structure(s) your OEM is willing,
ready and capable of supporting.
7. In order to effectively and efficiently grow your company’s
business in such a diverse region as LATAM (or any large
region, for that matter) the key is to prioritize your
target countries according to ROI and then develop and
supervise a “tailor made” channel that delivers “amazing
delight” to your End User Customer in each market.
Let us at BGMD show you the way to results!
8. What we offer – Distribution Solutions
• Distribution Network (“Turn-key” solution) - We market and sell your products in these countries:
• Colombia (direct operation)
• Puerto Rico and Caribbean (direct operation)
• Argentina
• Chile
• Peru
• Ecuador
• Uruguay
• Costa Rica
• Panamá
• Distribution Channel Optimization Consulting (Fee based) – We assist you in developing and managing your own distribution channels
• OEM current Distribution Channel Audit & Gap Analysis
• Channel Design & Implementation
• Channel Management
• Distribution Partner Search, Screening and Selection
• Distribution Contract Negotiation
9. What we offer – Marketing Solutions
• Country specific marketing
• Market Potential and ROI Estimation
• Competition Analysis
• Go-To-Market Strategy
• Brand Strategy
• Pricing Strategy
• Product Differentiation Strategy
• Sales Forecasting
10. What we offer – Supply Chain Support
• Import/Export Assistance
• Order Processing and Fulfillment
• Inventory Management
• Warehousing
11. Areas of Medical Product Expertise
• Endoscopy
• Surgery
• Gastroenterology
• Urology
• Nuclear Medicine
• Diagnostic Imaging
• Cardiology
• Pulmonology
• Diabetes
12. Some of our Client Companies (Past and Present)
• Medtronic
• FujiFilm Endoscopy (Fujinon)
• Laborie
• Given Imaging
• ERBE Elektromedizin GmbH
• Medivators
• GE Healthcare
• Hitachi Aloka
• Mallinckrodt
• Sopro-Comeg
13. Our executive leadership has been launching medical products
successfully in Latin America for more than 20 years.
Our clients immediately benefit from our experience,
relationships and first-hand knowledge. We provide them with
a real sense of the market and business environment in each
country.
14. Executive Team
JOEL CASTRODAD, MBA
PUERTO RICO, DOMINICAN REPUBLIC, CARIBBEAN
Joel is an executive with over 15 years of experience in
marketing, sales, technical services and distribution of high-
end technology medical devices. As a former Medtronic
Latin America sales manager, he managed direct sales
operations in México, Brazil and Puerto Rico, as well as
distributor network sales in Latin America for three
business divisions.
In 2005, Joel founded Bioengineering Group Medical
Devices, a firm that specializes in the marketing and
distribution of minimally invasive diagnostic and
therapeutic products in Puerto Rico and the Caribbean. He
later completed the Executive MBA Program at the Kellogg
School of Management (Northwestern University) with a
major in marketing and general management. His
educational background also includes a Bioengineering
degree from the University of Pennsylvania with a minor in
Pre-med and a concentration in Health Care Economics
from the Wharton School.
NÉSTOR ZELICO, MBA
SOUTH FLORIDA
Néstor is a senior international marketing and sales
executive with vast experience in creating and implementing
successful strategies for opening new markets for many of
the leading medical technology companies in the world. As
Given Imaging’s former Vice-President in charge of Canada,
Latin America & Caribbean, Néstor introduced and grew
Capsule Endoscopy utilization in most countries of the
Americas (over 1,000 installations). Prior to that role, he
served as the Latin America Regional Sales Manager for
Marconi Medical Systems (Picker International).
Néstor holds an MBA from the University of Buenos Aires,
Argentina and speaks Spanish, English and Portuguese
fluently.
17. Bioengineering Group is BGMD’s Marketing &
Distribution operation dedicated to serving the
Caribbean region from its headquarters in Puerto
Rico.
18. About Us
Founded: June 1, 2005
Operations: Distribution, Sales and Service Center for Medical Devices and supplies in the areas of
Endoscopy, Gastroenterology, Urology and General Surgery.
Coverage: Primary: Puerto Rico & US Virgin Islands, Dominican Republic
Secondary: Caribbean Basin, Latin America (through affiliates)
Sales Volume: $1.5 MM - $2.0 MM USD (range)
Employees: 5
Joel Castrodad – General Manager
Vanessa Ramírez – Operations Manager & Comptroller
Frank Vando – GI Sales Rep
Humberto Torres – URO Sales Rep
Justino Vázquez – URO Clinical Tech
19. Companies Represented (past and present)
GASTROENTEROLOGY
FujiFilm Medical Endoscopy (Fujinon)
Sony
Medivators
Fibertech Medical
Medtronic Gastroenterology
gMed
ERBE
Given Imaging
US Endoscopy
UROLOGY
T-DOC (now Laborie)
Mediwatch (now Laborie)
Fibertech Medical
Medtronic Urology
ERBE
Sony
20. Product Expertise
• Endoscopy Equipment
• Endo-Therapy Accessories
• Capsule Endoscopy (PillCam)
• Argon Plasma Coagulation
• Electrosurgery
• Disinfection Equipment
• Ambulatory pH (Bravo, Digitrapper) and manometry systems
• Gastric pacing systems
• Transurethral Needle Ablation (TUNA) Therapy for BPH
• Urodynamic systems
• Implantable sacral nerve stimulation for urinary incontinence & pelvic floor disorders
• Ambulatory insulin pump therapy and continuous glucose monitoring system
21. Contact Us
info@bioingeniero.com
Joel Castrodad, MBA: +1-787-410-5733
Bioengineering Group Medical Devices
145 Riverwalk Encantada
Trujillo Alto, Puerto Rico 00976
PMB 2
P.O. Box 2500
Trujillo Alto, Puerto Rico 00977-2500
www.bioengineeringcorp.com
