Transcript of "Joel Alpert Mini-Portfolio — Business/Marketing Strategy, Creative Direction & Copywriting"
Some examples of Joel’s work.
Joel has won 27 SouthStar Awards,
presented by the Direct Marketing Association (DMA)
for the challenging combination of
Strategy + Creative Execution + Results
Strategic Financial Alliance
Branding Strategy, Corporate Image, more, for independent Broker-Dealer
Reinvented Branding for second time (we did this 5 years earlier on company launch)…
including presenting our new brand identity thinking, to underscore company growth and changes
1 of 3 Company Websites : Rep Recruitment
Introducing new brand identity, tied to company
growth, at industry conference and sent to affiliated
reps and prospects; opens to poster-size
Strategy, Brand Positioning and Tagline, Product Development, App
and Website Concept, Sales Process & Presentations, Creative
Direction and Copywriting for breakthrough mobile app technology
Super-Local, me-to-you connections
for Carpooling to Tennis Partners...
Grand Main Blvd, San Francisc...
:) just launched...spread the
...and gain faster, better, cheaper business connections!
GET ON THE GYPSI RADAR…
in a brand-new way. It
makes …with local results…
…so consumers can
to say:“Let’s do business now!”
This awesome jump in technology is called GYPSI. It’s not the
old Location-Based Search (LBS)…it’s brand-new way to searchand connect,
Consumers find your business cellphone on theirand connect with you personally…via text.
You keep up with the meteoric rise of mobile search. Gaining…valuable to every kind of businessthat grows over time
vital to mobile search
…preferred by many consumers
as your biz info is saved
right on consumers’ phones…helping gain exposure, timely
business, and long-term loyalty.
Real connections. Real close. Real-time. Nice.
“Let’s do business now!”
Multimodal transportation company, Four-Part 3-D Campaign
Aimed at large-volume shippers, hugely-impactful campaign produced 261 big-business leads..
a distribution mix that’s tops.
Try it on for size.
Now your shipping
can go full steam ahead
on barge, truck or train.
CSX Transportation can ﬁt your needs
With a distribution mix that’s
custom-made for your company.
We’re trucking, training
and barging ahead
all over the country.
[ Response Cards placed under hats :]
“Don’t keep this under your hat”...
[ inside: ]
Southern Barter Club
Strategy and Consulting, Branding (Logo, Tagline), Billboards
Kleenguard — Trade Magazines, Double Truck
Turned projected 5% increase in sales into a 19% boost over ﬁrst 6 months, and a 39% increase
in product name recognition; included information-style ads, PR release, billing inserts
Sandra K. Meltzer & Associates
Business Strategy, Rebranding, Website, Marketing, Trade Shows...
Turned around specialized consulting ﬁrm (insurance compliance)
about to close its doors, and helped it thrive.
Creative Direction and Copywriting for all marketing
Best Western — American Airlines
Introducing AAdvantage Frequent Flyer program to Best Western chains.
Campaign Concept through Marketing Materials, with Franchisee
Operations Manual, Counter Cards, Inﬂatables, Banners, Buttons
IBM —CD Group — e.nable your World — eCommerce middleware for AS400/World systems
Product Launch, Branding, Tactics including 3D Mail Concept/Campaign, activity-generated Emails
Produced 53% increase in webinar attendees, with 31% increase in this larger group of qualiﬁed sales leads
[ Rocket represents modules of this
ecommerce middleware platform,
telescopes with thumb-tabs
to open position,
front and back shown ]
Thanks for visiting...if you want to find out
how to put this kind of strategy and creative excellence
to work for your company, get in touch: