Case study ownership

171 views
135 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
171
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Case study ownership

  1. 1. Media Company CaseStudyTask 1 Understand the structureand ownership of the media sectorJoe Hayes
  2. 2. AppleApple Belongs to the media sector Information Technologies(IT). Apple are renown for their widely used products, suchas the Macintosh computers which is still being used todaythrough products like the iMac and their ever-famous iOSsoftware for Apple iPhones. On January 9, 2001 AppleReleased a programme called ‘itunes’ which is music,video, podcasts, radio etc which turned Apple into a MediaCompany and this is where Apple started to become as bigas they are today in becoming the biggest multi-sectormedia industry to date.Source: http://news.bbc.co.uk/1/hi/technology/4860790.stm
  3. 3.  Founders Steve Jobs and Steve Wozniakcreated the first Apple Computer on April 1,1976, with the release of the Apple I, andincorporated the company on January 3, 1977.Apple have partnerships with intel, the makersof their processor chips used in their computers.Source:http://inventors.about.com/library/weekly/aa051599.htm
  4. 4.  Apple is probably the best example of a vertically integratedcompany. They are their own company and don’t rely onany other person or company. They own everything fromthe production process to the software. The advantages ofbeing vertically integrated is the profits. All profits gotowards Apple instead of sharing out the profits withassociated companies which obviously results in hugeprofit margins if successful. However, if somethingbackfires then all losses come straight out of apple and notshared between other companies which makes verticallyintegrated companies a somewhat risky business.Source: http://techcrunch.com/2010/07/03/facetime-and-why-apples-massive-integration-advantage-is-just-beginning/
  5. 5. Apple has many, many competitors today due tothem being at the top of what they do, they’reconstantly striving to stay at the top whilst othercompanies are striving to be at the top. Majorcompetitors such as Windows are constantlybattling with Apples Mac operating system andcompanies such as Samsung and Nokia areconstantly battling with Apple on mobile devices.Source: http://www.quora.com/Apple-Inc-2/Who-are-Apples-biggest-competitors-and-why
  6. 6. Apple has a wide audience regarding their products. Many customersonly buy apple products, known as apple fanatics. Apple are aimingtheir products mainly at upper/middle class people who can afford topay out the set £500 for the iPhone, £999 for the iMac etc. Apple areknown not to be a cheap company and many products on the marketthat do practically the same thing are a lot cheaper yet people will paythe extortionate amount for a product made by them. In total Applehave sold over 250 million iPhones since the release in June 29, 2007Source: http://forums.appleinsider.com/t/41017/who-is-apples-target-market
  7. 7. The biggest change in organizationalstructure for apple was when founder andCEO Steve jobs died on October 5th2011.This caused many leading investors inApple to become nervous about how applewill cope and drop out.Source:http://forums.appleinsider.com/t/114205/apples-organizational-structure
  8. 8. Even though Apple are a large company, possibly one ofthe largest in the world, they have managed to stay freeof major issues. There has, however been small glitcheswithin their iOS software on their iPhones which hasbeen quickly updated by them to fix all problems.Source:http://www.theatlanticwire.com/technology/2012/09/everything-you-need-know-about-why-apple-maps-problem-isnt-going-away-soon/57127/
  9. 9. Bibliography Find at least 6 sources of your info -don’t use wikipedia Place the list in this order Surname, first name, title of book,website, date, place it was published,who it was published by
  10. 10. Bibliography Find at least 6 sources of your info -don’t use wikipedia Place the list in this order Surname, first name, title of book,website, date, place it was published,who it was published by

×