Paul Snyder: IHG
Upcoming SlideShare
Loading in...5
×
 
  • 1,794 views

 

Statistics

Views

Total Views
1,794
Views on SlideShare
1,793
Embed Views
1

Actions

Likes
1
Downloads
33
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Paul Snyder: IHG Paul Snyder: IHG Presentation Transcript

  • Corporate Responsibility at IHG 28th June 2010 1
  • Who is IHG? 4,476 PROPERTIES (Global) 3,509 PROPERTIES (Americas) 3,830 “FRANCHISED” 3,278 “FRANCHISED” 640 “MANAGED” 231 “MANAGED” 2
  • Two Years Ago … 3
  • 4
  • What have we learned in two years … 5
  • 6
  • Corporate Responsibility Business Drivers Customers Corporate Government & & regulations Employees Government business Cost protection Carbon & Competitive threat Value creation 7
  • Corporate Responsibility Messages in Media 8
  • Corporate Responsibility Messages In Politics 9
  • Corporate Responsibility Messages From Clients Reduce total global emissions by 7% ISO 14001 & UN Global Compact with external certification Ecomagination Reduce CO2 emissions by 40% Reduce GHG intensity by 30% Reduce CO2 emissions by 10% Reduce facility emissions by 10% per vehicle Reduced facility emissions by 6.7% since 2002 10
  • Corporate Responsibility Messages From Employees Am interviewing poss emplye who we like for ###. Is asking really detailed ?s about IHG CSR. Can u call me? Can only wait a couple of mins. Tx. 11
  • Green Business Drivers Our Guests Turbo-Advocates 37% Blocked Believers 40% Traditional Advocates 11% Unapologetic Eco-Skeptics 12% 12 12
  • How IHG is responding 2008 - 2009 Now Building the Foundation Innovation & Collaboration • Policy • Introduce products to • Measurement market • Management • Community strategy • Standards • Pilot management systems • Technical Understanding • Decide brand–specific • Consumer Insight CR plans • Add value partnerships 13
  • IHG and Xerox 14
  • IHG’s Green Engage Measure Manage Report • Energy • Site • Benchmarks • Water • Water • Property Goals • Waste • Products & Materials • Brand Targets • Carbon • Waste • Corporate Performance • Envelope • ° ° ° ° Hotel 360 • Mechanical • Google Earth • Electrical • Operations 15
  • IHG green measure, manage & reporting benefits 15-25 % Energy Savings 16
  • Recognition for IHG’s CSR • National Business Travel Association (NBTA) awarded its CSR award to IHG in 2009 • 2009 Hotel Visionary Award from Hospitality Technology Magazine for Green Engage • 2009 CSR Innovation Award from Hotel Magazine • Eco-lodging Award at the China Hotel Investment Summit (CHIS) • ‘Best Corporate Responsibility Report in sector’ 2009 • Worldwide Hospitality Award for best initiative in sustainable development 2009 • Most admired leisure and hospitality company for the third year running at Management Today's Britain's Most Admired Companies Awards 2009 • Condé Nast Traveller 2009 World Savers Award for Willard InterContinental Washington DC 17
  • 18
  • The Potential of Sustainability 19
  • The Potential of Sustainability – Really 20
  • 21
  • New Value Creation – new products 22
  • It’s not just CR in building design … 23
  • 24
  • The Stages of Grief … The Stages of “Green” Denial … it’s really just about enduring change … Anger Bargaining Depression Acceptance 25
  • The Stages of Grief … The Stages of “Green” “I don’t believe this will “Al Gore is wrong/lying/has Denial an agenda” significantly change how we do business.” “I have enough to worry Anger “Stupid Al Gore!” about without this!” “I’ll be green, but I have “Well, I’ll be green, but I am Bargaining not listening to Al Gore.” limited resources … what can I stop doing?” “I have to buy a #@#$ “How do I “green” Depression hybrid.” ______?” “I want to buy a #@#$ Acceptance hybrid.” “Green” = table stakes 26
  • The Stages of “Green” Three Observations Denial • Downturn: “Green” became a “go to” area • After: What will stick? • … and … Anger Bargaining Depression Acceptance 27
  • IHG’s Green Engage – who needs a pilot? Measure Manage Report • Energy • Site • Benchmarks • Water • Water • Property Goals • Waste • Products & Materials • Brand Targets • Carbon • Waste • Corporate Performance • Envelope • ° ° ° ° Hotel 360 • Mechanical • Google Earth • Electrical • Operations 28
  • Words that come back to haunt … “CSR initiatives aren’t any different than finance initiatives, brand initiatives, development initiatives, etc. …” -Paul Snyder 1,000s of occasions 29
  • The Stages of “Green” Three Observations Denial • Downturn: “Green” became a “go to” area • After: What will stick? • … and … Anger Bargaining Depression Acceptance 30
  • The Stages of “Green” … Final Observation Denial Anger Bargaining Depression Paradigm Shift Acceptance 31
  • Paradigm Shift Denial • Non-linear progress Anger • New approaches to understanding not Bargaining considered valid before Depression Paradigm Shift A cceptance • Can’t be in/understand two paradigms at once CSR CSR Brand/Marketing Operations HR Strategy Finance 32
  • Want to Learn More? www.ihg.com/responsibilit y WWW.ihg.com/innovation 33
  • Questions? 34