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Overview of why YouTube is important and how to leverage it.

Overview of why YouTube is important and how to leverage it.

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Youtube Youtube Presentation Transcript

  • VML Emerging Media.
  • Internet users viewed 21.4 Billion online videos in July 2009 alone •  Up 31% from 14.8 Billion in January 2009 •  50% coming from the US •  42% comes from YouTube
  • YouTube announced that in October that they were serving “well over a billion views a day”. In August YouTube had over 104 million viewers in the U.S. alone with over an estimated 350 million globally Hulu was #2 with just over 10 million in the US.
  • In January of 2009, searches on YouTube in the United States edged out those on Yahoo, which had long been the No. 2 search engine, behind Google. This has driven to the fact that video search on YouTube accounts for a quarter of all Google search queries in the U.S.
  • “Imagine a whole generation of kids growing up and learning about the world through YouTube. In the first half of the 20th century, people grew up reading books and newspapers. Then there was a generation that grew up on movies and television. The last shift was to the Internet. And now web video is creating yet another generation... This is different, and powerful.” - ReadWriteWeb
  • Our clients are starting to care…
  • User Channels Branded Channels 7

  • Branded Channel: $200k - $250k 8

  • User Channel: Free Background
Image
 Video
Page
Icon
 Connect
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 Branding
Box
 9

  • How To: Create a User Channel 10

  • Step #1: Create Username 11

  • Step #2: Set Up Your Account 12

  • Step #3: Upload Videos 13

  • Step #4: Customize Your Page 14

  • Step #5: Promote 15

  • Step #6: Measure 16

  • Thank you jgrigsby@vml.com VML Emerging Media.