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DIGITALOVERVIEWLOCATIONBASEDSERVICES
LOCATION BASED SERVICES     Over 15MM users in the US use a location based        service to check in & deliver foot traffi...
GLOBAL USE NUMBERSEstimated based on http://on.mash.to/tCkX1T
www.facebook.comFacebook Nearby (Places) allows you to identify and connect to real world locations toyour Facebook networ...
www.foursquare.comPoints are awarded for checking in at various venues. By checking in a certain number oftimes, or in dif...
www.google.com/latitudeGoogle Latitude is location-based service where users can see where their friends are andwhat they ...
www.loopt.comLoopt is a social service that connects people to their community. Loopts mobileapplication and website give ...
www.scvngr.comSCVNGR is part game, part game platform. Playing SCVNGR is all about going places,doing challenges and earni...
www.shopkick.comShopkick created a location technology that allows the app to verify the user is actuallypresent inside a ...
THANK YOU
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Location Based Services Overview

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Quick overview of popular Location Based Services

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Transcript of "Location Based Services Overview"

  1. 1. DIGITALOVERVIEWLOCATIONBASEDSERVICES
  2. 2. LOCATION BASED SERVICES Over 15MM users in the US use a location based service to check in & deliver foot traffic. FOURSQUARE   SHOPKICK   FACEBOOK SCVNGR   LOOPT   GOOGLE NEARBY (PLACES)   LATITUDE  Mary Meeker 2011 http://tcrn.ch/qWi4W0
  3. 3. GLOBAL USE NUMBERSEstimated based on http://on.mash.to/tCkX1T
  4. 4. www.facebook.comFacebook Nearby (Places) allows you to identify and connect to real world locations toyour Facebook network activity. It allows you to post where youve been, remember whereyou were in your favorite photos, and share where you are now. If friends are nearby, theymight just meet you there. If you share where youre going, friends who have been therecan give you tips or even join in the plan. CHECK-IN SELECT POST SEE FRIENDS
  5. 5. www.foursquare.comPoints are awarded for checking in at various venues. By checking in a certain number oftimes, or in different locations, users can collect virtual badges. In addition, users whohave checked in the most times at a certain venue will be crowned “Mayor” until someonesurpasses their number. Various venues have embraced Foursquare, and offer specialdeals to users who are “mayors”. EXPLORE CHECK-IN EARN POINTS SEE FRIENDS
  6. 6. www.google.com/latitudeGoogle Latitude is location-based service where users can see where their friends are andwhat they are up to, quickly contact them with SMS, IM, or a phone call. FIND LOCATION CHECK-IN SEE PLACE INFO SEE FRIENDS
  7. 7. www.loopt.comLoopt is a social service that connects people to their community. Loopts mobileapplication and website give users the inside scoop wherever they go, tapping into localintelligence about places, making it easy to find friends and track down the best deals. FIND LOCATION CHECK-IN POST SEE FRIENDS
  8. 8. www.scvngr.comSCVNGR is part game, part game platform. Playing SCVNGR is all about going places,doing challenges and earning points. Players discover cool new places, find fun newthings to do, share their activity with friends and can even earn virtual (and sometimesreal-world) rewards! Individuals and institutions can build on SCVNGR by adding customchallenges at their favorite places! FIND LOCATION CHECK-IN CHALLENGES FRIEND FEED
  9. 9. www.shopkick.comShopkick created a location technology that allows the app to verify the user is actuallypresent inside a store. Retailers can pay Shopkick for foot traffic in the real world.Shopkicks growing partner alliance includes Best Buy, Target, Macy’s, Old Navy,American Eagle, Crate & Barrel, and Sports Authority. FIND RETAILERS RETAIL DEALS EARN POINTS REDEEM POINTS
  10. 10. THANK YOU
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