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CONNECTED CAR IS
MOBILE, SOCIAL, BIG DATA, CLOUD

Joe Speed
jspeed@us.ibm.com
@mobilebit on twitter
mobilebit.wordpress.com
linkedin.com/in/joespeed

For more:
mqtt.org
m2m.demos.ibm.com
eclipse.org/paho
ibm.com/messagesight
ibm.co/1e8D7R7 “MessageSight for Developers” free download
bit.ly/1cvsauO YouTube demos & tutorials
 
CONNECTED CAR AT IOD
So0layer	
  cloud	
  
Predic've	
  Maintenance	
  
CONNECTED CAR IS MOBILE
for reducing driver distraction and improving safety

“Latency is a driver distraction issue” – @rogermud

!
!
!
!

 
 
 
 

Terrible response times are the norm, 15+ seconds
Lack “always connected,” low-latency communications
Slow, unreliable communications
Unnecessary overhead drives up mobile data costs
bit.ly/latencydriverdistraction
HTTP IS NOT THE CAR’S FRIEND
• 
• 
• 
• 
• 

No QoS, no reliable messaging
Heavy, hundreds of bytes of overhead
Not designed for wireless, high latency
Not pub/sub 1:many, many:1, etc
in summary, for connected car HTTP is ..

Slow, heavy, unreliable
MOBILE MESSAGING W MQTT
Faster M2M and User Experience

!   MQTT pub/sub with QoS - engineered for wireless
!   MQTT vs HTTPS on Android 3G
–  93x faster throughput – 13,000 msg/sec on my iPad
–  1/8th network overhead – faster, cheaper
–  1/170th as much battery to receive, 1/11th to send
!   Open standard, open source, very fast & reliable
!   IBM, Intel, Cisco, SAP, VMware, NIST, Eclipse, Apache,
Red Hat, Software AG, Telit, TIBCO (even Oracle)
!   adopted by many automakers and tier-1 suppliers
! eclipse.org/paho C, Java, HTML5 JavaScript
FACEBOOK MESSENGER

! 725M mobile users, popular, highly rated, very fast
! Speed of user experience is big competitive advantage
Verizon Wireless Overall

Facebook Messenger

FACEBOOK
(1,052,572)
Source: https:/facebook.com

Source: https://play.google.com/store/apps/details?id=com.facebook.orca

source: http://support.verizonwireless.com/information/app_ranking/apps/facebook-messenger.html
FACEBOOK MESSENGER

“.. performance improvements designed to make your
messaging experience even better. To do this without
killing battery life, we used a protocol called MQTT …
designed to use bandwidth and batteries sparingly…
phone-to-phone in hundreds of milliseconds, rather than
multiple seconds.”
- Lucy Zhang, Facebook Engineer
facebook.com/lucyz
TRY IT FOR YOURSELF
Facebook Messenger

MQTT

vs

Google Hangouts

MQTT
TRY IT FOR YOURSELF
Most 1 star complaints revolve around
slowness and presence services
(who’s online) not working correctly

Google Hangouts
MQTT
TYPICAL CONNECTED CAR (NGTP)
IBM MESSAGESIGHT FOR FASTER MOBILE

High-speed secure M2M & Mobile Messaging
for MQTT, HTML5 WebSocket, JMS, MQ
+  Mobile
+  Secure
+  Easy

+  Open – MQTT, WebSocket, JMS
+  Speed – µs, millions/second
+  Scale – millions of cars
CONNECTED CAR

!  20x faster UX
Insurer

!  5x faster dev
!  10x cheaper

My Mobile

IBM MessageSight

Content

My Car

My Home
CONNECTED CAR IS BIG DATA
•  cars produce 2GB sensor data every 90 min
•  60M cars manufactured each year
•  If driven 4 hours a day ..

103 exabytes
PREDICTIVE MAINTENANCE
Improving owner experience

•  real-time using sensor data, time-series
•  proactive service, i.e. brake issue
•  driving better customer service
BIG DATA DRIVES AUTONOMOUS
car2cloud2car improves safety & experience

assisted & autonomous driving with real-time big data
autonomous isn’t just about an individual car
!
!
!
!
!
!
!

 
 
 
 
 
 
 

µs decisioning
millions/second
geospatial
correlation
filtering
time-series
trending

m2m.demos.ibm.com
CONNECTED CAR IS CLOUD
•  Cloud is critical to better driver experience
• 
• 
• 
• 
• 

Softlayer has given my Connected Car
2x faster web app load times
3x faster M2M & mobile communications
50ms pub/sub round trip from my home
4x faster Big Data Streams decisioning
CAR2CAR VIA CLOUD
Speed saves lives

•  For driver safety and autonomous driving
•  Low-latency pub/sub and decisioning
•  geofence, proximity, etc.
CONNECTED CAR IS SOCIAL
•  Engaging your customer
•  What do people think about you?
•  Using social chatter to flag defects

•  twitter.com/m2mibm
WHO IS DOING WHAT
.. that I can talk about
- Connected Car Provider
!   mobile2cloud2car w/ “key fob response time”
!   demo: hyoutu.be/V1ooTX4aTE8
!   Press: NYT, WSJ, Fortune, etc.
- 2nd largest OE supplier
!   CEO announced Sept 10 at Frankfurt Motor Show
!   IBM Connected Car cloud for “autonomous driving”
!   Press: NYT, Bloomberg, CNET, Reuters, etc.
!   Can’t yet talk about the others
M2M.DEMOS.IBM.COM
IOD live demo, videos and source code

m2m.demos.ibm.com
CONNECTED CAR IS
MOBILE, SOCIAL, BIG DATA, CLOUD

Joe Speed
jspeed@us.ibm.com
@mobilebit on twitter
mobilebit.wordpress.com
linkedin.com/in/joespeed

For more:
mqtt.org
m2m.demos.ibm.com
eclipse.org/paho
ibm.com/messagesight
ibm.co/1e8D7R7 “MessageSight for Developers” free download
bit.ly/1cvsauO YouTube demos & tutorials
CAR REMOTE
“key fob response time”

• 
• 
• 
• 
• 
• 

lock / unlock
start / stop
adjust air
horn, alarm
preferences
“find my car”
(more on that later)
FIND MY CAR
“you always know where your car is”

• 
• 
• 
• 

sub second vs other apps 2 minutes
“retained message” for last location
in parallel, ping confirming current location
mobile app subscribes to car location
CAR SHARE
Reserve, Drive, Return
USER PREFERENCES
Home and work usage

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connected car is mobile, social, big data, cloud

  • 1. CONNECTED CAR IS MOBILE, SOCIAL, BIG DATA, CLOUD Joe Speed jspeed@us.ibm.com @mobilebit on twitter mobilebit.wordpress.com linkedin.com/in/joespeed For more: mqtt.org m2m.demos.ibm.com eclipse.org/paho ibm.com/messagesight ibm.co/1e8D7R7 “MessageSight for Developers” free download bit.ly/1cvsauO YouTube demos & tutorials
  • 2.  
  • 3. CONNECTED CAR AT IOD So0layer  cloud   Predic've  Maintenance  
  • 4. CONNECTED CAR IS MOBILE for reducing driver distraction and improving safety “Latency is a driver distraction issue” – @rogermud ! ! ! !         Terrible response times are the norm, 15+ seconds Lack “always connected,” low-latency communications Slow, unreliable communications Unnecessary overhead drives up mobile data costs bit.ly/latencydriverdistraction
  • 5. HTTP IS NOT THE CAR’S FRIEND •  •  •  •  •  No QoS, no reliable messaging Heavy, hundreds of bytes of overhead Not designed for wireless, high latency Not pub/sub 1:many, many:1, etc in summary, for connected car HTTP is .. Slow, heavy, unreliable
  • 6. MOBILE MESSAGING W MQTT Faster M2M and User Experience !   MQTT pub/sub with QoS - engineered for wireless !   MQTT vs HTTPS on Android 3G –  93x faster throughput – 13,000 msg/sec on my iPad –  1/8th network overhead – faster, cheaper –  1/170th as much battery to receive, 1/11th to send !   Open standard, open source, very fast & reliable !   IBM, Intel, Cisco, SAP, VMware, NIST, Eclipse, Apache, Red Hat, Software AG, Telit, TIBCO (even Oracle) !   adopted by many automakers and tier-1 suppliers ! eclipse.org/paho C, Java, HTML5 JavaScript
  • 7. FACEBOOK MESSENGER ! 725M mobile users, popular, highly rated, very fast ! Speed of user experience is big competitive advantage Verizon Wireless Overall Facebook Messenger FACEBOOK (1,052,572) Source: https:/facebook.com Source: https://play.google.com/store/apps/details?id=com.facebook.orca source: http://support.verizonwireless.com/information/app_ranking/apps/facebook-messenger.html
  • 8. FACEBOOK MESSENGER “.. performance improvements designed to make your messaging experience even better. To do this without killing battery life, we used a protocol called MQTT … designed to use bandwidth and batteries sparingly… phone-to-phone in hundreds of milliseconds, rather than multiple seconds.” - Lucy Zhang, Facebook Engineer facebook.com/lucyz
  • 9. TRY IT FOR YOURSELF Facebook Messenger MQTT vs Google Hangouts MQTT
  • 10. TRY IT FOR YOURSELF Most 1 star complaints revolve around slowness and presence services (who’s online) not working correctly Google Hangouts MQTT
  • 12. IBM MESSAGESIGHT FOR FASTER MOBILE High-speed secure M2M & Mobile Messaging for MQTT, HTML5 WebSocket, JMS, MQ +  Mobile +  Secure +  Easy +  Open – MQTT, WebSocket, JMS +  Speed – µs, millions/second +  Scale – millions of cars
  • 13. CONNECTED CAR !  20x faster UX Insurer !  5x faster dev !  10x cheaper My Mobile IBM MessageSight Content My Car My Home
  • 14. CONNECTED CAR IS BIG DATA •  cars produce 2GB sensor data every 90 min •  60M cars manufactured each year •  If driven 4 hours a day .. 103 exabytes
  • 15. PREDICTIVE MAINTENANCE Improving owner experience •  real-time using sensor data, time-series •  proactive service, i.e. brake issue •  driving better customer service
  • 16. BIG DATA DRIVES AUTONOMOUS car2cloud2car improves safety & experience assisted & autonomous driving with real-time big data autonomous isn’t just about an individual car ! ! ! ! ! ! !               µs decisioning millions/second geospatial correlation filtering time-series trending m2m.demos.ibm.com
  • 17. CONNECTED CAR IS CLOUD •  Cloud is critical to better driver experience •  •  •  •  •  Softlayer has given my Connected Car 2x faster web app load times 3x faster M2M & mobile communications 50ms pub/sub round trip from my home 4x faster Big Data Streams decisioning
  • 18. CAR2CAR VIA CLOUD Speed saves lives •  For driver safety and autonomous driving •  Low-latency pub/sub and decisioning •  geofence, proximity, etc.
  • 19. CONNECTED CAR IS SOCIAL •  Engaging your customer •  What do people think about you? •  Using social chatter to flag defects •  twitter.com/m2mibm
  • 20. WHO IS DOING WHAT .. that I can talk about - Connected Car Provider !   mobile2cloud2car w/ “key fob response time” !   demo: hyoutu.be/V1ooTX4aTE8 !   Press: NYT, WSJ, Fortune, etc. - 2nd largest OE supplier !   CEO announced Sept 10 at Frankfurt Motor Show !   IBM Connected Car cloud for “autonomous driving” !   Press: NYT, Bloomberg, CNET, Reuters, etc. !   Can’t yet talk about the others
  • 21. M2M.DEMOS.IBM.COM IOD live demo, videos and source code m2m.demos.ibm.com
  • 22. CONNECTED CAR IS MOBILE, SOCIAL, BIG DATA, CLOUD Joe Speed jspeed@us.ibm.com @mobilebit on twitter mobilebit.wordpress.com linkedin.com/in/joespeed For more: mqtt.org m2m.demos.ibm.com eclipse.org/paho ibm.com/messagesight ibm.co/1e8D7R7 “MessageSight for Developers” free download bit.ly/1cvsauO YouTube demos & tutorials
  • 23. CAR REMOTE “key fob response time” •  •  •  •  •  •  lock / unlock start / stop adjust air horn, alarm preferences “find my car” (more on that later)
  • 24. FIND MY CAR “you always know where your car is” •  •  •  •  sub second vs other apps 2 minutes “retained message” for last location in parallel, ping confirming current location mobile app subscribes to car location