How Vassar College Can Build Relationships & Fundraise Online with Recent Alumnae Using YouTube, Blogs, Facebook, Widgets, and More!

Slide 1: How Vassar College Can Build Relationships & Fundraise Online with Recent Alumnae Using YouTube, Blogs, Facebook, Widgets, and More! Presented by Joe Solomon, EngageJoe.com @ Vassar College Development Office 4/18/08

Slide 2: About Me: I'm a social media consultant for nonprofits and I graduated from Vassar in 2004.

Slide 3: “Find something that moves you or pisses you off, and do something about it. Put your self out there. Be brave. Be bold. Take action. You have a voice. Speak up, especially when something tries to keep you silent. Take a stand for what’s right. Raise a ruckus and make a change.” -Samuel L. Jackson Vassar Class of 2004, Commencement Address

Slide 4: Part 1 – Create a Compelling Message

Slide 5: Vassar Grads Are Change-Makers. Whether activists, physicists, or actors - we are pushing the boundaries of our field. We are making the world a better place.

Slide 6: “Vassar fosters some of the world's best change-makers.” Support the next generation. Donate Today.

Slide 7: Now Capture Your Campaign in a YouTube Video. Video. Tip: Invite Alumnae to make clips of their post-Vassar stories about how they're revolutionizing within their fields. Then mash them together.

Slide 8: Online Fundraising Pre-Reqs: Annual Campaign Blog Financial Goal Deadline

Slide 9: Part 2 – Meet Your Alumnae Where They Are:

Slide 10: Facebook Marketing: ●Groups ●Events ●Causes ●Be Creative

Slide 11: Groups Make your own but also engage others

Slide 12: Virtual Facebook Events (i.e. - Give $10 To Annual Campaign before midnight - 4/18/08) Earth Hour Was A Facebook Event with ... 871,973 confirmed guests.

Slide 13: “Causes” = Viral Fund Raising Ripe for College Networks

Slide 14: Be Creative: “Change your avatar on Twitter, Facebook, or other social networking site to a 'peavatar.'” - FrozenPeaFund.com

Slide 15: Alumnae Blogger & Web Outreach: Melissa Meece '04 Mary Joyce '04 Andrew Corsa '04

Slide 16: Send out the widgets! (see Peter Deitz's Person-to-Person Fundraising Tools) Chipin Sprout

Slide 17: Part 3 – Help Us Share Our Stories! Imagine an Alumnae Community Blog for Vassar Grads to Share Their Stories with Each Other and the World Help Us Broadcast Our Change!

Slide 18: What is a community blog? Open & Inviting Member Driven Stories & Conversations Search Engine Optimized Organic Networking Open Source Examples: NetSquared Blog, HappyFrog Blog,DigiActive, Urban Vancouver Tip for Vassar Alumnae Blog: Organize by grad. year & topic

Slide 19: “Vassar currently has two such widely public campus blogs, MadsVassar and Blog 9. Blog 9, which was launched this semester, has amassed over 21,000 hits, while MadsVassar has garnered nearly 140,000 since its inception in September.” -- Acacia O'Connor, Blogs a new forum for campus commentary, The Misc, 4/17/08 Create the alumnae Community Blog NOW and when these students graduate, they will have a place to CONNECT!

Slide 20: Q.: What does an engaged community have to do with fund raising? A.: Everything.

Slide 21: Any (More) Questions? Photo Credit: tennisbi

Slide 22: Further Resources: The Facebook Marketing Bible Beth's Blog: How Nonprofits Can Use Social Media The Wired Fundraiser Charity Badges: Turn Your Supporters into Fundraisers People to People Fundraising Widget Fundraising Mobilizing Generation 2.0 10 Ways Nonprofits Can Use Blogs NetSquared Blog Previous Sideshow: ePhilanthropy - Innovative Ways To Raise Funds Online Other Awesome Slideshows

Slide 23: Nonprofits Wanted. EngageJoe.com – Social Media for Social Change Joe Solomon Joe@EngageJoe.com SF - (415) 683 6185 Vancouver – (604) 736 8512