Presented by Joe Solomon, EngageJoe.com @ Vassar College Development Office 4/18/08 How Vassar College Can Build Relationships & Fundraise Online with Recent Alumnae Using YouTube, Blogs, Facebook, Widgets, and More!

About Me: I'm a social media consultant for nonprofits and I graduated from Vassar in 2004.

“Find something that moves you or pisses you off, and do something about it. Put your self out there. Be brave. Be bold. Take action. You have a voice. Speak up, especially when something tries to keep you silent. Take a stand for what’s right. Raise a ruckus and make a change.” -Samuel L. Jackson Vassar Class of 2004, Commencement Address

Part 1 – Create a Compelling Message

Vassar Grads Are Change-Makers . Whether activists, physicists, or actors - we are pushing the boundaries of our field. We are making the world a better place.

“ Vassar fosters some of the world's best change-makers.” Support the next generation. Donate Today.

Now Capture Your Campaign in a YouTube Video. Video. Tip: Invite Alumnae to make clips of their post-Vassar stories about how they're revolutionizing within their fields. Then mash them together.

Online Fundraising Pre-Reqs: Annual Campaign Blog Financial Goal Deadline

Part 2 – Meet Your Alumnae Where They Are:

Facebook Marketing: Groups Events Causes Be Creative

Groups

Events

Causes

Be Creative

Groups Make your own but also engage others

Earth Hour Was A Facebook Event with ... 871,973 confirmed guests. Virtual Facebook Events (i.e. - Give $10 To Annual Campaign before midnight - 4/18/08)

“ Causes ” = Viral Fund Raising Ripe for College Networks

Be Creative: “ Change your avatar on Twitter, Facebook, or other social networking site to a 'peavatar.'” - FrozenPeaFund.com

Mary Joyce '04 Andrew Corsa '04 Alumnae Blogger & Web Outreach: Melissa Meece '04

Chipin Sprout Send out the widgets! (see Peter Deitz's Person-to-Person Fundraising Tools )

Part 3 – Help Us Share Our Stories! Imagine an Alumnae Community Blog for Vassar Grads to Share Their Stories with Each Other and the World Help Us Broadcast Our Change! Help Us Broadcast Our Change! Help Us Broadcast Our Change!

What is a community blog? Open & Inviting Member Driven Stories & Conversations Search Engine Optimized Organic Networking Open Source Examples : NetSquared Blog , HappyFrog Blog , DigiActive , Urban Vancouver Tip for Vassar Alumnae Blog : Organize by grad. year & topic

“ Vassar currently has two such widely public campus blogs, MadsVassar and Blog 9 . Blog 9, which was launched this semester, has amassed over 21,000 hits, while MadsVassar has garnered nearly 140,000 since its inception in September.” -- Acacia O'Connor, Blogs a new forum for campus commentary , The Misc, 4/17/08 Create the alumnae Community Blog NOW and when these students graduate, they will have a place to CONNECT!

Q.: What does an engaged community have to do with fund raising? A.: Everything.

Any (More) Questions? Photo Credit: tennisbi

Further Resources: The Facebook Marketing Bible Beth's Blog: How Nonprofits Can Use Social Media The Wired Fundraiser Charity Badges: Turn Your Supporters into Fundraisers People to People Fundraising Widget Fundraising Mobilizing Generation 2.0 10 Ways Nonprofits Can Use Blogs NetSquared Blog Previous Sideshow: ePhilanthropy - Innovative Ways To Raise Funds Online Other Awesome Slideshows

EngageJoe.com – Social Media for Social Change Joe Solomon [email_address] SF - (415) 683 6185 Vancouver – (604) 736 8512 Nonprofits Wanted.