ePhilanthropy - Innovative Ways To Raise Funds Online

Slide 1: ePhilanthropy: Innovative Ways to Raise Funds Online Joe Solomon StuckinBed.org 6/03/07

Slide 2: ePhilanthropy: using the Internet and technology to manage your nonprofit fundraising, volunteer, and advocacy efforts. - networkforgood.org But all I care about is the money!

Slide 3: Disclaimer: Involve Your Constituency Or Else! In Business - “Marketing In Terms Of Providing A Service.” Example: Xerox & Wired In Nonprofit, “Engage. THEN Fundraise.” Example: SaveDarfur & E-petitions

Slide 4: The MORE I feel engaged, the MORE likely I am to donate my money. Web 2.0 Ways to Engage: Social Network Project Wikis Community Blog Message Board RSSA I'm sick and tired of being asked to sign an E-petition. Engage ME!

Slide 5: Beyond The “Donate” Button: Engage Through Fundraising The Web 2.0 Way: Widgets!

Slide 6: Fundraising Widgets Chipin  Sixdegrees  Firstgiving, & More! 

Slide 7: Places Your Widget Can Go: On Homepage + Wherever You're Most  Engaged With Your Constituency! Blog  Your Blog  (throughout campaign!) Blog Tour!  (get an announcement!) Social Network  Your Page  Your Friends' Pages  Your Friends' Friends' Pages  Your Friends' Friends' Friends' Pages  Etc. 

Slide 8: How Do You Spread Your Widget??? *Ask your supporters to post it! (pros and cons of asking through e-mail) *Make Clear: It's easy! *Ask your friends to ask their friends to add it (+ have them ask their friends, ad infinitum)

Slide 9: Widget Prep: Create A Timeline  Figure Out A Feasible Financial Goal  Develop A Compelling Need 

Slide 10: How Facebook WILL Change Everything! News Feed + Fundraising App = $$$

Slide 13: “Project Agape is theoretically capable of leveraging the entire Facebook community into donating to charity and it’s currently the only nonprofit-oriented project in this space.” -- Allan Benamer, nonprofittechblog.org

Slide 14: Before Facebook --- Prepare For Your Campaign! Engage Your Constituency!!!  Develop Social Network Presences  Develop Blogosphere Relationships  Line Up College Lecture Circuit –  Next Semester!

Slide 15: Two Other Amazing ePhilanthropy Tools: freepledge.org missionfish.org

Slide 16: Further Resources: foik.org – comprehensive  blog/tutorials/case studies widgetfundraising.com – amazing  case study! onphilanthropy.org – excellent blog! 