Hello!Branding– Joe SabadoDigital Let’s connect! http://www.joesabado.com Twitter: @joesabado
What We Would Like For You To Take Away …..   It’s about conversations and whether we   agree/disagree on the values of so...
AGENDA – Part I (Morning Session)  In the morning session, we’ll discuss the role that social media plays in higher  educa...
AGENDA – Part II (Afternoon Session)  In the afternoon lab session, we will have a hands-on opportunity to learn the  purp...
©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
VCSA Dr. Michael Young
©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
IntroIt’s about conversations, community, connecting with personalitiesand building relationships. It is not just a broadc...
©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
Who Are the Students of Today?College Students – Well Connected                           “Students own many different kin...
Who Are the Students of Today?Technology is a big part students’ lives.©2011 EDUCAUSE – study of 3,000 students at 1,179 c...
Who Are the Students of Today?Technology is a big part students’ lives.©2011 EDUCAUSE – study of 3,000 students at 1,179 c...
Who Are the Students of Today?Technology is a big part students’ lives.©2011 EDUCAUSE – study of 3,000 students at 1,179 c...
Digital Native <> Digital Expert Digital Native <> Digital Expert                                                         ...
Digital CitizenshipAs a campus, what is ourrole in promoting/teachingdigital citizenship?©2011 EDUCAUSE – study of 3,000 s...
Career Implications for Social Media PresenceDigital Reputation/Branding– Joe Sabado
Digital Citizenship – Tyler Clementi Case                                                             When we observe     ...
©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
Social Consumers©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
Social Consumers©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
Social Consumers©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
Social Media in Higher Education                                                             100% of surveyed four-year   ...
©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
Social Media in Higher Education - WKU                                                      Western Kentucky University (p...
Social Media in Higher Education - WKU                                                      Western Kentucky University (p...
Social Media in Higher Education - WKU                                                      Western Kentucky University (p...
Social Media in Higher Education - WKU                                                      Western Kentucky University (p...
Social Media in Higher Education - WKU                                                      Western Kentucky University (p...
Social Media in Higher Education - WKU                                                      Western Kentucky University (p...
Social Media in Higher Education - WKU                                                      Western Kentucky University (p...
Social Media in Higher Education                                                      Western Kentucky University (public ...
Social Media in Higher Education                                                      Western Kentucky University (public ...
Social Media in Higher Education                                                      Western Kentucky University (public ...
Social Media in Higher Education                                                      Western Kentucky University (public ...
Social Media in Higher Education - WKU                                                      Western Kentucky University (p...
Social Media in Higher Education - WKU                                                      Western Kentucky University (p...
Social Media in Higher Education - WKU                                                      Western Kentucky University (p...
©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
Admissions – Prospective Students/Parents                           Social media should be a                           com...
Admissions – Prospective Students/Parents                           Social media should be a                           com...
Admissions - Admissions Officers                             24% of respondents have                             gone to ...
Admissions - Admissions Officers                             24% of respondents have                             gone to ...
Admissions - Admissions Officers                             24% of respondents have                             gone to ...
Admissions - Admissions Officers
Admissions - Admissions OfficersJohn Hopkins University is ranked #1on StudentAdvisors.com’s Top 100Social Media Colleges.
Admissions - Admissions OfficersJohn Hopkins University is ranked #1on StudentAdvisors.com’s Top 100Social Media Colleges.
Location Based Marketing
Location Based Marketing
Social Media in Crisis/Emergency Events                            Virginia Tech student                            newspa...
Social Media as Learning ToolsProf. John Boyer (@PlaidAvenger) uses social media to connect hisclass of 3,000 with people ...
Social Media as Learning Tools                            Studio by Purdue combines social media,                         ...
Social Media as Learning Tools                             Online learning like Khan                             Academy, ...
Social Media as Learning Tool                                Some UC schools offer                                online i...
Housing – Roommate Matching                  MSU-led study identifies risks for quitting                  college which in...
Housing – Roommate Matching                  MSU-led study identifies risks for quitting                  college which in...
Athletics
Athletics            Some athletic departments            are using 3rd party services            to monitor the social   ...
Recruiting             University of California             uses LinkedIn to             promote jobs and             conn...
Recruiting             University of California             uses LinkedIn to             promote jobs and             conn...
Hospitals/Medical Centers                            UC health services use                            social media for   ...
Advancement/Alumni EngagementUC Irvine uses social media,including a mobile widget to engagealumni and donors for their $1...
©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
Social Media at UCSB
Social Media at UCSB           Athletics          Academics        Student Services   Admin & Auxiliary
Social Media at UCSB – Student AffairsAdmissions                                Inigral Schools App                       ...
Social Media at UCSB – AdmissionsAdmissionsUCSB Admissions use social mediafor recruitment and onlineadvising.
Social Media at UCSB – Housing & Res. ServicesHousing & Residential Services Housing & Res. Services gets social media! En...
Social Media at UCSB – Arts and LecturesArts and Lectures A&L knows how to combine traditional and online marketing.
Social Media UCSB Transfers ClassTransfers ClassAcademic Use - at UCSB – UCSB Wiki                                        ...
SocialServices at UCSB – Career ServicesCareer Media   Social Media is used to promote   events/services, teach career   s...
Social Media at UCSB – Alumni AssociationUCSB Alumni Association
©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
Strategy – P.O.S.T.Career Services   P-EOPLE     Who are your target audience(s)?   O-BJECTIVES     What would you lik...
©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
Moving ForwardTakeaways                 University of Arizona                 Held a Social Media &                 Techno...
Moving ForwardTakeaways                 Wouldn’t it be nice?                 201x UCSB Symposium                 on Social...
Takeaways
Thank you!             Thank you and let’s connect!             Blog             http://joesabado.com             Twitter ...
Credits:2012 Social media landscapehttp://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/Eric Qualmann - "We...
Credits:Tyler Clementihttp://www.businessesgrow.com/2010/10/01/social-media-and-the-rutgers-suicide/Small Businesses Emb...
Credits:College Admissions Officials Turn to Facebook to Research Studentshttp://www.usnews.com/education/best-colleges/a...
Credits:PlaidAvengerhttp://plaidavenger.com/‘Plaid Avenger’ Pulls Off The Remarkablehttp://edtechdigest.wordpress.com/20...
Credits:Matching Up College Roommateshttp://online.wsj.com/article/SB10001424052748704017904575409203223872556.htmlMSU-l...
Credits: Student Affairs (Inigral)http://www.inigral.comAdmissionshttp://www.admissions.ucsb.eduHousing and Residential...
Diving Into Social Media In Higher Ed.
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Diving Into Social Media In Higher Ed.

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This is a presentation on social media in higher ed by Joe Sabado (@joesabado). It was part of a whole day session for UCSB staff and faculty by the Web Standards Guide.

Published in: Technology, Education, Business

Diving Into Social Media In Higher Ed.

  1. 1. Hello!Branding– Joe SabadoDigital Let’s connect! http://www.joesabado.com Twitter: @joesabado
  2. 2. What We Would Like For You To Take Away ….. It’s about conversations and whether we agree/disagree on the values of social media, let’s talk about them – openly. Think about how social media fits into your work and how we serve our students and other customers.
  3. 3. AGENDA – Part I (Morning Session) In the morning session, we’ll discuss the role that social media plays in higher education, identify policies and best practices, and explore how to develop a social media strategy with limited resources. Departments in different phases of implementation will share their experiences, including lessons learned as well as which tools and techniques they use to navigate the ever-changing social media landscape. Part I: Morning Session (9:30 am – 12 noon) Facilitator:  Joe Sabado, Associate Director of Information Systems and Software Development, SIS&T Panelists:  Keri Bradford, Marketing, Design & Social Media Coordinator, SIS&T  Heather Silva, Programming Manager, Arts & Lectures  Michael Takahara, Health & Wellness Educator, Health & Wellness  Anelise Gingrich, Administrative Assistant, Office of the Vice Chancellor for Student Affairs
  4. 4. AGENDA – Part II (Afternoon Session) In the afternoon lab session, we will have a hands-on opportunity to learn the purpose of different social media networks and practice how to start using them, how to maximize each networks potential, and how to measure their effectiveness. Networks to be explored include Twitter, Facebook, and LinkedIn. Marketing ideas to be explored include how to use third-party analytics tools and how best to tailor your tweets and posts to maximize your reach. Part II: Afternoon Session (1:30 pm - 3:30 pm) Facilitator:  Joe Sabado, Associate Director of Information Systems and Software Development, SIS&T Panelists:  Alx Sanchez, Training & Consulting Manager, L&SIT  Mary Ann Johnstone, RLS & Social Media Coordinator, Career Services  Keri Bradford, Marketing, Design & Social Media Coordinator, SIS&T  Melissa Van Der Werfhorst, Marketing & Communications Manager, Engineering
  5. 5. ©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  6. 6. VCSA Dr. Michael Young
  7. 7. ©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  8. 8. IntroIt’s about conversations, community, connecting with personalitiesand building relationships. It is not just a broadcast channel or asales and marketing tool. Social Media Revolution – 2011 (Video).
  9. 9. ©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  10. 10. Who Are the Students of Today?College Students – Well Connected “Students own many different kinds of technology devices—and their clear preference is for small, mobile devices that fit in a pocket or backpack and go with them everywhere.”
  11. 11. Who Are the Students of Today?Technology is a big part students’ lives.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  12. 12. Who Are the Students of Today?Technology is a big part students’ lives.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  13. 13. Who Are the Students of Today?Technology is a big part students’ lives.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  14. 14. Digital Native <> Digital Expert Digital Native <> Digital Expert "NO! Were called digital natives because we were born into a world where digital technology has always existed - we dont know any other way of life! It has nothing to do with how SAVVY we are!" I yelled at the screen - or something along those lines but probably less eloquent. - Lauren O’Neil Not every student has the same level of competency or even access to technology. Implications to how we should deal with students as service providers.©2011 EDUCAUSE – study of 3,000 students at 1,179 collegeshttp://thestar.blogs.com/interns/2010/08/digital-natives-digital-experts-not-exactly.html
  15. 15. Digital CitizenshipAs a campus, what is ourrole in promoting/teachingdigital citizenship?©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  16. 16. Career Implications for Social Media PresenceDigital Reputation/Branding– Joe Sabado
  17. 17. Digital Citizenship – Tyler Clementi Case When we observe cyberbullying, mentions of “suicide” by one of our students, what do we do?©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  18. 18. ©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  19. 19. Social Consumers©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  20. 20. Social Consumers©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  21. 21. Social Consumers©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  22. 22. ©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  23. 23. Social Media in Higher Education 100% of surveyed four-year accredited higher education institutions in 2011 are using social media. Up from 61% in 2008.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  24. 24. ©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  25. 25. Social Media in Higher Education - WKU Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  26. 26. Social Media in Higher Education - WKU Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  27. 27. Social Media in Higher Education - WKU Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  28. 28. Social Media in Higher Education - WKU Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  29. 29. Social Media in Higher Education - WKU Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  30. 30. Social Media in Higher Education - WKU Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  31. 31. Social Media in Higher Education - WKU Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated.©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  32. 32. Social Media in Higher Education Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated. Constitutionality of monitoring accounts is raised into question – “What is inappropriate?”©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  33. 33. Social Media in Higher Education Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated. Constitutionality of monitoring accounts is raised into question – “What is inappropriate?”©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  34. 34. Social Media in Higher Education Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated. Constitutionality of monitoring accounts is raised into question – “What is inappropriate?”©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  35. 35. Social Media in Higher Education Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated. Constitutionality of monitoring accounts is raised into question – “What is inappropriate?”©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  36. 36. Social Media in Higher Education - WKU Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated. Constitutionality of monitoring accounts is raised into question – “What is inappropriate?” How to enforce trademark policies (use of “WKU”)©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  37. 37. Social Media in Higher Education - WKU Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated. Constitutionality of monitoring accounts is raised into question – “What is inappropriate?” How to enforce trademark policies (use of “WKU”)©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  38. 38. Social Media in Higher Education - WKU Western Kentucky University (public univ) incident highlights potential social media issues faced by other universities: Campus intent was to offer protection for students against cyber-harassment, bullying and impersonation. Policies addressing social media misuse not coordinated. Constitutionality of monitoring accounts is raised into question – “What is inappropriate?” How to enforce trademark policies (use of “WKU”)©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  39. 39. ©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  40. 40. Admissions – Prospective Students/Parents Social media should be a component of the e-recruitment process.
  41. 41. Admissions – Prospective Students/Parents Social media should be a component of the e-recruitment process.
  42. 42. Admissions - Admissions Officers 24% of respondents have gone to applicant’s facebook or other social networking page, up from 10% in 2008 survey. 20% have googled.  Admissions officers offer different opinions on role of social media in selection process.
  43. 43. Admissions - Admissions Officers 24% of respondents have gone to applicant’s facebook or other social networking page, up from 10% in 2008 survey. 20% have googled.  Admissions officers offer different opinions on role of social media in selection process.
  44. 44. Admissions - Admissions Officers 24% of respondents have gone to applicant’s facebook or other social networking page, up from 10% in 2008 survey. 20% have googled.  Admissions officers offer different opinions on role of social media in selection process.
  45. 45. Admissions - Admissions Officers
  46. 46. Admissions - Admissions OfficersJohn Hopkins University is ranked #1on StudentAdvisors.com’s Top 100Social Media Colleges.
  47. 47. Admissions - Admissions OfficersJohn Hopkins University is ranked #1on StudentAdvisors.com’s Top 100Social Media Colleges.
  48. 48. Location Based Marketing
  49. 49. Location Based Marketing
  50. 50. Social Media in Crisis/Emergency Events Virginia Tech student newspaper credited with good reporting via social media – Dec 8, 2011.False report of JoePaterno’s death led toresignation of studentnewspaper editor.
  51. 51. Social Media as Learning ToolsProf. John Boyer (@PlaidAvenger) uses social media to connect hisclass of 3,000 with people around the world. YouTube request led to Aung San Suu Kyi interview Video of request for interview Video of interview
  52. 52. Social Media as Learning Tools Studio by Purdue combines social media, cloud and mobile for learning inside and outside the classroom.
  53. 53. Social Media as Learning Tools Online learning like Khan Academy, YouTube and leading schools are transforming learning.
  54. 54. Social Media as Learning Tool Some UC schools offer online instructions via iTunes U. including UC Santa Barbara.
  55. 55. Housing – Roommate Matching MSU-led study identifies risks for quitting college which include: depression, losing financial aid or large increase in tuition or living costs; unexpected bad grades; and roommate conflicts.
  56. 56. Housing – Roommate Matching MSU-led study identifies risks for quitting college which include: depression, losing financial aid or large increase in tuition or living costs; unexpected bad grades; and roommate conflicts.
  57. 57. Athletics
  58. 58. Athletics Some athletic departments are using 3rd party services to monitor the social media activities of their student-athletes.
  59. 59. Recruiting University of California uses LinkedIn to promote jobs and connect employees.
  60. 60. Recruiting University of California uses LinkedIn to promote jobs and connect employees.
  61. 61. Hospitals/Medical Centers UC health services use social media for announcements and other general information.
  62. 62. Advancement/Alumni EngagementUC Irvine uses social media,including a mobile widget to engagealumni and donors for their $1billion private fundraising campaign.
  63. 63. ©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  64. 64. Social Media at UCSB
  65. 65. Social Media at UCSB Athletics Academics Student Services Admin & Auxiliary
  66. 66. Social Media at UCSB – Student AffairsAdmissions Inigral Schools App Private UCSB network for admitted and current students within facebook Purpose is to provide community building for students for recruitment/retention
  67. 67. Social Media at UCSB – AdmissionsAdmissionsUCSB Admissions use social mediafor recruitment and onlineadvising.
  68. 68. Social Media at UCSB – Housing & Res. ServicesHousing & Residential Services Housing & Res. Services gets social media! Engaging, informative, fun social media presence reflects their open and transparent cuture.
  69. 69. Social Media at UCSB – Arts and LecturesArts and Lectures A&L knows how to combine traditional and online marketing.
  70. 70. Social Media UCSB Transfers ClassTransfers ClassAcademic Use - at UCSB – UCSB Wiki  Education 118 project – started in January 2011 Content provided for transfer students. Faculty, staff, students, parents, and alumni welcomed to contribute  Living document, updated as policies, opportunities for transfer students evolve http://ucsbtransfers.wikispaces.com/
  71. 71. SocialServices at UCSB – Career ServicesCareer Media Social Media is used to promote events/services, teach career skills to students.
  72. 72. Social Media at UCSB – Alumni AssociationUCSB Alumni Association
  73. 73. ©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  74. 74. Strategy – P.O.S.T.Career Services P-EOPLE Who are your target audience(s)? O-BJECTIVES What would you like to accomplish? What results? How will you measure? S-TRATEGIES How will you accomplish your objectives?  What content/how much/when?  Who will manage your SM efforts? T-ECHNOLOGIES Which sites/tools will you use?
  75. 75. ©2011 EDUCAUSE – study of 3,000 students at 1,179 colleges
  76. 76. Moving ForwardTakeaways University of Arizona Held a Social Media & Technology Symposium in Fall 2011
  77. 77. Moving ForwardTakeaways Wouldn’t it be nice? 201x UCSB Symposium on Social Media & Technology
  78. 78. Takeaways
  79. 79. Thank you! Thank you and let’s connect! Blog http://joesabado.com Twitter https://twitter.com/JoeSabado Facebook http://www.facebook.com/joesabado Google+ •http://gplus.to/joesabado Linkedin http://www.linkedin.com/in/joesabado Flickr http://www.flickr.com/photos/joesabado
  80. 80. Credits:2012 Social media landscapehttp://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/Eric Qualmann - "We dont have a choice..."http://m.friendfeed-media.com/6fcdf62f88d51bfddb260828e501880ee2ec9b8cSocial Media Revolution 2011http://www.youtube.com/watch?v=3SuNx0UrnEoVC Dr. Michael Young Photoshttps://www.facebook.com/photo.php?fbid=10150703593788829&set=t.834830646&type=3&theaterhttps://www.facebook.com/photo.php?fbid=10150210254348450&set=t.834830646&type=3&theaterhttps://www.facebook.com/photo.php?fbid=10150210254348450&set=t.834830646&type=3&theaterhttps://www.facebook.com/media/set/?set=a.357568280950793.85715.109267845780839&type=1Cisco reporthttp://www.cisco.com/en/US/solutions/ns341/ns525/ns537/ns705/ns1120/CCWTR-Chapter1-Press-Deck.pdfhttp://www.cisco.com/en/US/netsol/ns1120/index.htmlDigital Natives = Digital Experts? Not exactly . . .http://thestar.blogs.com/interns/2010/08/digital-natives-digital-experts-not-exactly.html8 Infamous Cases of Cyber-bullyinghttp://news.deviousmedia.com/8-infamous-cases-of-cyber-bullyingAlexandra Wallacehttp://socialtimes.com/death-threats-persuade-alexandra-wallace-to-leave-ucla_b42663http://www.youtube.com/watch?v=FNuyDZevKrUhttp://www.youtube.com/watch?v=vZS74YEvE8w
  81. 81. Credits:Tyler Clementihttp://www.businessesgrow.com/2010/10/01/social-media-and-the-rutgers-suicide/Small Businesses Embrace Social Media Background Checkshttp://smallbusiness.foxbusiness.com/technology-web/2011/08/10/small-businesses-embrace-social-media-background-checks/Employers demand loginhttp://www.newser.com/story/141185/some-employers-schools-demand-facebook-logins.htmlSocial Intelligencehttp://www.socialintelligence.comThe Dawn of the Social Consumerhttp://www.briansolis.com/2010/11/the-rise-of-the-social-consumer/Top 100 social media/social media adoptionhttp://www.studentadvisor.com/top-100-social-media-collegesSocial Media Adoption Soars as Higher-Ed Experiments and Reevaluates Its Use of New Communications Toolshttp://www.umassd.edu/cmr/studiesandresearch/socialmediaadoptionsoars/Western Kentucky Universityhttp://wkuherald.com/news/article_80e19054-5c29-11e1-99d9-0019bb30f31a.htmlOnline Expectations of Prospective College Students and Their Parentshttps://www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-reportFacebook Checking is No Longer Unchartered Territory in College Admissions: Percentage of Admissions Officers Who VisitedAn Applicant’s Profile On the Risehttp://press.kaptest.com/press-releases/facebook-checking-is-no-longer-unchartered-territory-in-college-admissions-percentage-of-admissions-officers-who-visited-an-applicant%E2%80%99s-profile-on-the-rise
  82. 82. Credits:College Admissions Officials Turn to Facebook to Research Studentshttp://www.usnews.com/education/best-colleges/articles/2011/10/10/college-admissions-officials-turn-to-facebook-to-research-studentsUC Davis Admissions (sm links available from page below)http://admissions.ucdavis.edu/John Hopkins (sm links available from page below)http://apply.jhu.edu/http://www.hopkins-interactive.com/Harvard Foursquarehttps://foursquare.com/harvardSCVNGR for Universitieshttp://www.scvngr.com/universityStonybrook Universityhttp://www.youvisit.com/colleges.php?college=stonybrook&vhost=&vhostT=&vhostStyle=UCSB SCVNGRhttp://www.admissions.ucsb.edu/visitucsb/SCVNGRTour.aspVa. Tech shooting illustrates power of social mediahttp://www2.nbc17.com/news/2011/dec/09/1/va-tech-shooting-illustrates-power-of-s-27549-vi-38661/An Apology from the Managing Editor of Onward Statehttp://onwardstate.com/2012/01/21/a-letter-from-the-managing-editor-of-onward-state/
  83. 83. Credits:PlaidAvengerhttp://plaidavenger.com/‘Plaid Avenger’ Pulls Off The Remarkablehttp://edtechdigest.wordpress.com/2011/12/06/trends-plaid-avenger-pulls-off-the-remarkable/http://www.youtube.com/watch?v=nGSf_xjFX0o&feature=player_embeddedAung San Suu Kyi interview with Prof. Boyers World Regions class at Virginia Techhttp://vimeo.com/33219064/Studio by Purduehttp://www.itap.purdue.edu/studio/mixable/http://www.itap.purdue.edu/studio/hotseat/Khan Academyhttp://www.youtube.com/user/khanacademyYouTube for Schoolshttp://www.youtube.com/schoolsStanford Engineering Everywherehttp://see.stanford.edu/MITx New Online Learning Initiativehttp://mitx.mit.edu/UC Davis - http://itunes.ucdavis.edu/UC Berkeley - http://itunes.berkeley.edu/UC San Diego - http://podcast.ucsd.edu/UC Santa Barbara - http://itunes.apple.com/us/itunes-u/uc-santa-barbara-audio/id382094957
  84. 84. Credits:Matching Up College Roommateshttp://online.wsj.com/article/SB10001424052748704017904575409203223872556.htmlMSU-led study identifies risks for quitting collegehttp://research.msu.edu/stories/msu-led-study-identifies-risks-quitting-collegeRoomSynchttp://www.roomsync.com/RoomSurfhttp://www.roomsurf.com/UCSB (social media links available on page below)http://www.ucsbgauchos.com/landing/indexFieldhouse Mediahttp://www.fieldhousemedia.net/Varsity Monitorhttp://www.varsitymonitor.comUDiligencehttp://www.udiligence.comUniversity of California on LinkedInhttp://www.linkedin.com/company/university-of-californiaUCLA Health Systemhttps://www.facebook.com/uclahealthsystemUCLA Medical Center - Hillcresthttps://www.facebook.com/pages/Ucsd-Medical-Center-Hillcrest/120412891308569UCSB Student Health Servicehttps://www.facebook.com/pages/UCSB-Student-Health-Service/219956004683289University of California Irvine - Shaping the Futurehttp://www.ucifuture.com/ (sm links available from this page)
  85. 85. Credits: Student Affairs (Inigral)http://www.inigral.comAdmissionshttp://www.admissions.ucsb.eduHousing and Residential Serviceshttp://housing.ucsb.eduArts and Lectureshttp://www.artsandlectures.ucsb.eduUCSB Transfers Classhttp://ucsbtransfers.wikispaces.com/Career Serviceshttp://career.ucsb.eduAlumni Associationhttp://ucsbalum.comThe POST Method: A systematic approach to social strategyhttp://forrester.typepad.com/groundswell/2007/12/the-post-method.htmlArizona State University Student Affairs Symposiumhttp://studentaffairs.arizona.edu/symposium/

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