Branding in a recession: 2009: Opportunity or Calamity

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What can you do to improve your sales in a recession? How can your brand help?

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  • Branding in a recession: 2009: Opportunity or Calamity

    1. 1. 2009: Opportunity or Calamity? Joe LePla Principal jlepla@parkerlepla.com October 30, 2008
    2. 2. ABOUT PARKER LEPLA
    3. 3. Yes! ARE THERE BRANDS THAT THRIVED IN DOWNTURNS?
    4. 4. YOUR CUSTOMER IS IN CONTROL
    5. 6. Do more of this…
    6. 7. And less of this…
    7. 8. Grow customer relationships
    8. 9. Emotional resonance Cognitive alignment
    9. 10. BE YOUR PROMISE ON THE INSIDE AND OUT
    10. 12. STRATEGIC ROLES Finding families for children Captive audience media We keep men at the top of their game
    11. 13. <ul><li>Three ideas to take with you… </li></ul><ul><li>Find your value and strategic role </li></ul><ul><li>Use your brand value to deepen customer relationships </li></ul><ul><li>3. Give customers a brand-based reason to buy even when money is tight </li></ul>

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