How to Construct
An Effective
Coupon Advertisement
The Purpose of a Coupon Ad is...

NEW Customers
2) To Bring Back OLD Customers
3) To Reward EXISTING Customers
1) To Attra...
Components of an Effective Ad
1)
2)
3)
4)
5)

Offer
Logo
Statement of Business (Tagline)
3 Bullets of Information
Enhanced...
Examples
HOW TO GET MAXIMUM RESPONSE

Here’s What Works (and doesn’t work)

FREE

1/2
OFF

$$
OFF

PKG
DEAL

%
OFF
Five Ways to Destroy a Coupon
1) Time Restriction (i.e. not valid on weekends)
2) New Clients Only
3) Must Present Coupon ...
Five Ways to Make a
Super-Effective Offer
Well, I can’t give all of the secrets today...
Call me to schedule a one-on-one

OR
Grab a magazine to share
with your referral
A great referral for Live. Save. Share.
• An independent, local business owner
• A restaurant owner
• A professional servi...
Joe@LiveSaveShare
704-726-9618

facebook.com/LiveSaveShare
Merry Christm

as!
How To Construct An Effective Coupon Advertisement
How To Construct An Effective Coupon Advertisement
How To Construct An Effective Coupon Advertisement
How To Construct An Effective Coupon Advertisement
How To Construct An Effective Coupon Advertisement
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How To Construct An Effective Coupon Advertisement

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How To Construct An Effective Coupon Advertisement

  1. 1. How to Construct An Effective Coupon Advertisement
  2. 2. The Purpose of a Coupon Ad is... NEW Customers 2) To Bring Back OLD Customers 3) To Reward EXISTING Customers 1) To Attract
  3. 3. Components of an Effective Ad 1) 2) 3) 4) 5) Offer Logo Statement of Business (Tagline) 3 Bullets of Information Enhanced Address LOGO Statement of Business • Benefit 1 • Benefit 2 • Benefit 3 Enhanced Address VNE V: Valid only with this coupon OFFER N: Not valid with any other offers VNE E: Expiration
  4. 4. Examples
  5. 5. HOW TO GET MAXIMUM RESPONSE Here’s What Works (and doesn’t work) FREE 1/2 OFF $$ OFF PKG DEAL % OFF
  6. 6. Five Ways to Destroy a Coupon 1) Time Restriction (i.e. not valid on weekends) 2) New Clients Only 3) Must Present Coupon Before Estimate 4) Having No Expiration Date 5) No Area Code
  7. 7. Five Ways to Make a Super-Effective Offer Well, I can’t give all of the secrets today...
  8. 8. Call me to schedule a one-on-one OR Grab a magazine to share with your referral
  9. 9. A great referral for Live. Save. Share. • An independent, local business owner • A restaurant owner • A professional service business i.e. Hair Salon, Dentist, Grocery Store
  10. 10. Joe@LiveSaveShare 704-726-9618 facebook.com/LiveSaveShare
  11. 11. Merry Christm as!

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