Performance Based Design Project

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  • 1. ACHIVE SUCCESS
    ESTABLISH VALUE
    DESIGN THINKING FOCUSED ON VALUE
    Performance Based Design Project
    IN PROGRESS
    2005-2011
    TOOLS FOR INNOVATION & TRANSFORMATION
  • 2. RETURN ON DESIGN
    RESEARCH INITIATIVE
    Introduction
  • 3. For the past five years
    we have been conducting
    Integrated Design Research
    with the clients we serve
    We have already learned a lot!
  • 4. RETURN ON DESIGN RESEARCH INITIATIVE
    Design is Changing: Challenge Complexity is Rising
    Complex
    Problem
    What skills & tools are needed to do this work?
    Today
    Multiple
    Discipline
    Single
    Discipline
    Yesterday
    Simple
    Problem
  • 5. RETURN ON DESIGN RESEARCH INITIATIVE
    Design is Changing: Time Frames are Compressing
    Yesterday: Old World Sequential Processing
    Project
    Start
    Project
    End
    Today: New World Parallel Processing
    What skills & tools are needed to do this work?
  • 6. RETURN ON DESIGN RESEARCH INITIATIVE
    Design is Changing: Thinking Across Disciplines is Required
    Today
    Yesterday
    Single-discipline
    Teamwork
    Alone-work
    Cross-discipline
    Teamwork
    What skills & tools are needed to do this work?
  • 7. We share understandings
    about the realities of Return on
    Design by inviting clients to
    participate in the research.
  • 8. Participant engagement typically
    includes defining what Return
    on Design is what it isn’t and how
    to build capacity in real teams
    and real organizations.
  • 9. In all of our research we utilize
    a diverse set of tools within the
    Innovation Process
    created five years ago and
    still a work in progress.
  • 10. WHAT IS
    RETURN ON DESIGN?
  • 11. RETURN ON DESIGN RESEARCH INITIATIVE
    What is Design Thinking?
    Return on Design
    is the disciplined ability of recognizing,
    orchestrating and integrating the diverse
    brainpower of cross-disciplinary teams
    as they grapple with and navigate
    complex innovation challenges.
    MICRO VIEW
  • 12. At it’s core
    Return on Design
    is about harnessing and utilizing the
    design talents of individual
    disciplines, and aligning those preferences into an innovation process.
    It is also about
    jettisoning old design habits
    and adopting valuable new behaviors.
    RETURN ON DESIGN RESEARCH INITIATIVE
    What is Return on Design?
    MICRO VIEW
  • 13. WHAT DOES
    RETURN ON DESIGN
    SUPPORT?
  • 14. RETURN ON DESIGN RESEARCH INITIATIVE
    What is Design Thinking?
    e
    Return on Design Supports
    the disciplined ability to deliberately
    create robust sustainable conditions
    that enables Integrative Design
    across multiple disciplines in
    organizationalcontexts.
    MACRO VIEW
  • 15. Integrated Design Value
    Business
    (viability)
    MACRO: Integrated Design
    thinking
    is here
    emotional
    innovation
    experience
    innovation
    MICRO: IntegratedDesign
    actions
    are here
    People
    (desirability)
    *
    Environment
    (usability)
    service
    innovation
    operational
    innovation
    Technology
    (operability)
    Innovation Framework © connects MACRO & MICRO VIEWS.
    Shown Above: One thinking combination popular in organizations today. Many combinations are possible.
  • 16. RETURN ON DESIGN RESEARCH INITIATIVE
    What is integrated Return on Design Enabling?
    e
    Helping organizations tap into
    the power of the Innovation Framework©
    is an ongoing quest and has been
    for numerous years
    With the focus of leading
    transformation by design
    MACRO VIEW
  • 17. RETURN ON DESIGN RESEARCH INITIATIVE
    Value Advantage©Model
    g
    e
    Value Generation Model
    Environment
    Capital
    Loyalty
    Operations
  • 18. RETURN ON DESIGN RESEARCH INITIATIVE
    Value Advantage©Process
    g
    e
    value
    Value Generation Process
    Inquire
    Implement
    understanding the current environment
    building the
    vision
    Imagine
    Illustrate
    creating a vivid
    description of the future
    Giving form to
    The vision
    building the
    foundation
    Innovate
  • 19. RETURN ON DESIGN RESEARCH INITIATIVE
    Value Advantage©Teams
    g
    e
    Value Generation Team
    Generator
    Implementer
    Conceptualizer
    Optimizer
  • 20. Creatinga Return on Design©
    typically involves working with
    organizational leaders to redesign,
    retool & measure the “Innovation
    Model” within their organizations.
  • 21. RETURN ON DESIGN RESEARCH INITIATIVE
    Value Advantage©Framework Alignment
    g
    Value Generation Model
    Value Generation Team
    Value Alignment
    Value Generation Process
  • 22. RETURN ON DESIGN RESEARCH INITIATIVE
    Unbalanced 1: Most Organizations look like this
    Quantitative Values Dominate
  • 23. RETURN ON DESIGN RESEARCH INITIATIVE
    Unbalanced 2: Some Organizations look like this
    Qualitative Values Dominate
  • 24. RETURN ON DESIGN RESEARCH INITIATIVE
    Balanced Value Advantage©
    g
    Balanced Return on Design©
    ©
    All Strategic Initiatives Aligned
    Dynamically Linked to Transformation
  • 25. RETURN ON DESIGN RESEARCH INITIATIVE
    Value Advantage©: 3 Strategic Comparison Views
    e
    Hospital
    Library
    Long Term Care
    Capital Indicators
    ______________________
    Operational Indicators
    ______________________
    Environmental Indicators
    ______________________
    Loyalty Indicators
    ______________________
    Capital Indicators
    ______________________
    Operational Indicators
    ______________________
    Environmental Indicators
    ______________________
    Loyalty Indicators
    ______________________
    Capital Indicators
    ______________________
    Operational Indicators
    ______________________
    Environmental Indicators
    ______________________
    Loyalty Indicators
    ______________________
  • 26. RETURN ON DESIGN RESEARCH INITIATIVE
    Performance Based Design Project
    IN PROGGRESS
    2005-2010
  • 27. Creatinga Return on Design©
    typically involves working with
    organizational leaders toredesign,
    retool & construct the “Innovation
    Model” within their organizations.
  • 28. Case Study : Neuroscience Center of NE Wisconsin
    RETURN ON DESIGN RESEARCH INITIATIVE
    Case Studies
  • 29. RETURN ON DESIGN RESEARCH INITIATIVE
    Return on Design : Case Study
    VISION
    Case Study: Neuroscience Center of NE Wisconsin
    • Design a benchmark experience that transforms how patients feel and attaches them forever.
    • 30. Create a working environment where employees are happy and never want to leave.
    • 31. Reduce overall operations costs through efficiencies and sustainability.
    • 32. Engage patients and families in seamless care delivery at the Neuroscience Group of Northeast Wisconsin.
    “Just as evidence-based medicine is revolutionizing health care, evidence based design will transforming the health
    care environment. We need to have, at our disposal, proven methods for improving patient outcomes, safety, attachment levels, as well as staff retention and service efficiency. Utilizing experience-based design needs to support improvements to clinical outcomes, economic performance, productivity and community measures.”
    Steven J. Price, M.D.
    Neurologist, Neuroscience Group
  • 33. RETURN ON DESIGN RESEARCH INITIATIVE
    Return on Design : Case Study
    e
    DRIVERS OF VALUE
    Case Study: Neuroscience Center of NE Wisconsin
    Capital
    Environment
    Operations
    Loyalty
    • Community Satisfaction
    • 41. Patient Satisfaction
    • 42. Physician Satisfaction
    • 43. Care Giver Satisfaction
    • 44. Service Delivery
    • 45. Functional Adjacency
    • 46. Storage Requirements
    • 47. Space Utilization
  • RETURN ON DESIGN RESEARCH INITIATIVE
    Return on Design: Case Study
    e
    Loyalty
    Capital
    Operations
    Environment
    Community Satisfaction
    ______________________
    Patient Satisfaction
    ______________________
    Physician Satisfaction
    ______________________
    Care Giver Satisfaction
    ______________________
    Net Revenue
    ______________________
    Revenue Per Procedure
    ______________________
    Operational Costs
    ______________________
    Environmental Costs
    ______________________
    Service Delivery
    ______________________
    Functional Adjacency
    ______________________
    Storage Requirements
    ______________________
    Space Utilization
    ______________________
    Energy Performance
    ______________________
    Light Quality
    ______________________
    Acoustic Quality
    ______________________
    Maintenance
    ______________________
    8%
    5%
    15%
    12%
    8%
    5%
    13%
    12%
    8%
    1%
    10%
    12%
    7%
    15%
    8%
    10%
  • 48. RETURN ON DESIGN RESEARCH INITIATIVE
    What the Research Shows: 8 Key Findings
    e
    Finding 1
    Hospitals improve energy efficiency from a low of 15.7% to a best practice high of 31%
  • 49. RETURN ON DESIGN RESEARCH INITIATIVE
    What the Research Shows: 8 Key Findings
    e
    Finding 2
    Hospitals and hospital departments generated as low as an additional 4.33% to as high as an additional 6.0% of revenue as a result of new or remodeled facilities
  • 50. RETURN ON DESIGN RESEARCH INITIATIVE
    What the Research Shows: 8 Key Findings
    e
    Finding 3
    Hospitals require fewer FTEs and Reduction to the Cost of Critical Processes from a low of 2.3% to a best practice high of 15.2%
  • 51. RETURN ON DESIGN RESEARCH INITIATIVE
    What the Research Shows: 8 Key Findings
    e
    Finding 4
    Hospitals document improved outcomes—specifically as high as 80% fewer falls, reducing costs $2.5 million annual savings
  • 52. RETURN ON DESIGN RESEARCH INITIATIVE
    What the Research Shows: 8 Key Findings
    e
    Finding 5
    Hospitals document reduced infection rates between 5-11% resulting 4-5less infections per month resulting in $80,000 in savings
  • 53. RETURN ON DESIGN RESEARCH INITIATIVE
    What the Research Shows: 8 Key Findings
    e
    Finding 6
    Reduction in turnover as high as 28.57%, patient satisfaction scores of 96.7% andphilanthropic contributions increases of 23.07%
  • 54. RETURN ON DESIGN RESEARCH INITIATIVE
    What the Research Shows: 8 Key Findings
    e
    Finding 7
    Reduced in patient transfers by as much as 80% resulting in annual savings of $3.9 million dollars
    .
  • 55. RETURN ON DESIGN RESEARCH INITIATIVE
    What the Research Shows: 8 Key Findings
    e
    Finding 8
    Budget for projects were reduced by as low as 5% to as high as 13% as a result of utilizing the Return on Design Process©
    .
  • 56. RETURN ON DESIGN
    IN HISTORY
  • 57. RETURN ON DESIGN RESEARCH INITIATIVE
    Return on Design : In History
    e
    Working in the context of
    business organizations, numerous
    early Return on Design pioneers,
    the Design Council, Commission for Architecture and the Built Environment and others
    became interested in Return on Design
    in the 1950s.
    Many others have built on these foundations.
  • 58. RETURN ON DESIGN RESEARCH INITIATIVE
    Explanations
    e
    NOTE: Not all of the Return on Design frameworks, tools, methods,
    and research are fully
    explained in this brief publication.
    For more information send an email
    with “Transformation” as the subject to:
    Joetheinowski@hotmail.com
  • 59. The Beginning
  • 60. MISSION:
    Transformation for the 21st Century
    STRENGTHS:
    VALUES:
    Connectedness: I believe that everything in life is somehow interrelated and interdependent. I strive make it possible for individuals to work together with an aim to break down barriers that separate them.
    Futuristic: I believe in creating detailed and vivid images of what the future promises. I strive to open people’s minds to new and wondrous possibilities.
    Strategic: I believe in identifying specific types of obstacles, difficulties, or dilemmas and the invention of alternative courses of action. I strive to help others generate options and see the ways to attain their objective.
    Ideation: I believe that “the life of the mind” is a joint effort. I Strive to invent new methods for performing tasks, reaching goals, operating processes, distributing goods, or increasing productivity.
    Input: I believe in filling ones mind with new ideas by asking questions, reading, studying, observing, or listening. I strive to accumulate facts, data, stories, examples, or background information from people for the creation of a resource of knowledge.
    • Lightness –To create in a way that is most simple while still maintaining clarity & personality.
    • 61. Quickness – To move in fashion that is an appropriate pace to execute the desired outcome.
    • 62. Exactitude –To be precise in ones choices and actions to support the subtleties of the desired goal.
    • 63. Visibility –Togive deliberate visual intent to support communication and understanding.
    • 64. Multiplicity – To harness the exhilarating infinitude of possibilities to support the ideal outcome.
    • 65. Consistency –To form agreement, harmony, or compatibility within the complexity of design.
    PROCESS:
    • Inquire – Understanding the current environment through observation and inquiry
    • 66. Imagine – Creating a vivid description of the ideal future through customer & business alignment
    • 67. Innovate – Building a foundation for the future through ideation and a robust project brief
    • 68. Illustrate – Giving form to the vision through prototyping and visualization
    • 69. Implement – Building the vision through ongoing review and post occupancy evaluation
    TOOLS:
    • Design Thinking - Combining empathy, creativity and rationality towards user needs &business success.
    • 70. Co-Design –Inclusion of diverse perspectives into the design process to support useful solutions.
    • 71. User Centered Design - Accounting the needs, wants, and limitations of end users in the design process.
    • 72. Service Design – Coordination of people, place, services & technology towards ideal experiences.
    • 73. Design Resilience –Development of interdependent solutions that allow for flexibility and adaptability.
    • 74. Performance Based Design –Employment of standardized metrics to evaluate design results.
    • 75. Evidence Based Design – The use of credible data in order to influence the design process.
    To see more thoughts and Ideas visit my blog http://joeheinowski.tumblr.com/
    VISION:
    Joseph Heinowski, AIA 414.328.1832
    Engaging in Applied Innovation
    TOOLS FOR INNOVATION & TRANSFORMATION