This is the magazine I
am going to be
analyzing, the March
27 2010 issue of
The magazine is published once a week, every
Wednesday and costs £2.20.
Kerrang! is a rock music magazine published by
Bauer Consumer Media in the United Kingdom
Kerrang! Also has its own radio station - Kerrang!
radio 105.2, its own annual awards ceremony the
Kerrang! Awards, Kerrang! TV is also part of the
Kerrang! Company, showing music videos, and
there is also the Kerrang! Tour which is a tour of
rock concerts around the UK.
Kerrang! Has also released many compilation
Bauer Media Group
Bauer Media Group is a large German publishing
company based in Hamburg, which operates
in 15 countries worldwide and worldwide
circulation of Bauer Media Group's magazine
titles amounts to 38 million magazines a
Bauer Media Group
Bauer Media Group has a 50% stake in the
British television company Box Television, the
other half owned by Channel 4.
It produces several popular music television
channels such as Q TV, 4Music, Kiss TV,
Kerrang! TV, The Box, Magic TV and Smash
Hits TV .
The target audience for Kerrang! Magazine is a 16-23 year old
person, it is relevant to both male and female readers,
however is aimed more towards a male audience due to
the colour scheme etc.
The reader would be into rock music, mainly into things such
as pop/punk, some metal, some classical rock, and also
parts of indie rock too.
The reader would also like to attend gigs, and be highly
influenced by music to how they lead there lives, for
example, their dress sense, therefore it is important to how
people dress in their photo shoots in the magazine and
what clothing companies advertise in the magazine as
these will highly influence the reader.
The main cover has the
Kerrang! At the very top
of the magazine, in the
largest font, using
black and white to
cover sticks to
the 3 colour rule,
with Yellow, Red
and White being
keeps it simple,
but still eye
The puff is used to show free
give aways or prizes that can
be one, in this case,
downloadable songs and the
chance to win clothing.
The main images, of Billie Joe
Armstrong and Hayley Williams
take up the majority of the page,
as the main attractions of the
magazine, but other influential
people such as Corey Taylor,
Dave Grohl, Jared Leto, Gerard
Way and Kurt Cobain are also on
the main page, as if the reader
likes that person, or their band,
it will attract them to the
The unique selling point is
something other magazines
cannot offer, in this case,
The primary lead is the main content or article of
the page, so is usually written in very large font on
the page, with secondary leads, also important
content as it is still on the front cover, written in
The contents page is split up into several parts.
‘Feedback’ features pictures, emails and letters
sent in from readers.
‘News’ which features music news mainly about
certain bands or big festivals.
‘Win!’ which features items each week that you
can apply to win for.
‘Live Reviews’ featuring big gigs that have
happened in the past week and are reviewed.
‘Album Reviews’ which talks about new albums
that have come out.
‘Gig Guide’ which shows all the upcoming gigs.
The most important is the Cover Story, which is
featured on the front cover of the magazine, that is
also the main story of the magazine, in this
magazine’s case ‘The Rock Icons of the 21st
Kerrang! uses a fairly informal language, as if they are
talking to you as a friend, which the reader likes
because it makes for entertaining reading.
It also often talks to the reader personally, for example
‘Kerrang! Have teamed up with Circa Survive to offer
you the chance to win tickets to two very special free
shows’ which makes the reader feel more involved in
The magazine also features alot of interviews, so alot
of the language is what has said by the artist or the
person themselves, as if the reader is talking to them.
In the issue of Kerrang! I am studying there 64
pages, with 47 adverts, showing how
important adverts are to the make up of a
The two biggest adverts are on the 2nd page,
the inside of the front cover, and the last page,
the back of the magazine.
The advertisements on these pages are for
play.com, showing a range of music CDs and
clothing available on there website, and the
back page advert is of a new album coming
out, by Kids In Glass Houses called ‘Dirt’.
These two adverts are a whole page long, and
would be the most expensive adverts in the
Products/Services being advertised
In the magazine, companies such as play.com selling music
CDs/t-shirts etc are advertised, and hmv is mentioned on an
album advert. This suits the audience because they will want
to be able to buy music CDs and memorabilia online, therefore
these companies could attract alot of customers.
There is also an advertisement for PETA, which is for animal
rights, and they use in the advert people who the magazines
audience would recognise and refer to, in this case, Tommy Lee
of Motley Crue.
There are also adverts for ChildLine, a PS3 game called ‘God of
War’, an advert for an upcoming issue of Q magazine, and one
for an upcoming issue of Kerrang!
The advert for ChildLine is there because a proportion of
readers are teenagers, so it is relevant to them.
The PS3 game advert is in the magazine because a large
amount of Kerrang! readers are male teenagers, who
presumably like playing video games.
Kerrang! And Q both belong to Bauer Media Group, so they are
both advertised so people know when they can buy the next
Products/Services being advertised
The majority of the adverts are taken up by advertisements of gigs, and of
rock clothing shops.
The magazine has adverts for gigs for Reading & Leeds Festival, Green Day,
Boys Like Girls, Download Festival, Sonisphere Festival, Madina Lake, You
Me At Six, and many more bands. This is because the average reader likes
to attend rock gigs, so alot of tickets could be sold by an advert in Kerrang!
For clothing it advertises LoudClothing.com, GrindStore.com etc, and
these all sell ‘rock’ style clothing. These companies could possibly make
alot of money from advertising in this magazine as they sell the same kind
of clothes as what the artists/bands in the magazine wear, so as people
look at the musicians as inspiration, they may want to dress like them.
What do I like about this magazine?
I like this magazine because it features alot of my
favourite bands, and focuses on most of the genres
of rock music that I like to listen to, and also has alot
of interviews with the artists and bands that interest
I like how the magazine is written quite informally,
like they are talking to a friend, but still keeps my
attention and interest.
I also like it because it features adverts for upcoming
gigs, which some I look into, and also features
clothing websites that I have used before.
What would I change about it?
If I was to change anything about this
magazine is that I would make it longer. Due
to the sheer amount of adverts, there are not
loads of articles, and I would like to see more
articles in an issue.