Networking combo
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Networking combo

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This combines two presentations, one on networking for your career and another on how journalists can use networking to better cover their beats.

This combines two presentations, one on networking for your career and another on how journalists can use networking to better cover their beats.

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Networking combo Networking combo Presentation Transcript

  • Networking for better stories and jobs
  • We will learn to use formal and informal networks to cover our beats and advance our careers. OVERVIEW
    • Beat mapping
    • Building networks
    • Online tools
    PART 1: View slide
    • Inventory & topography
    • Organizational charts
    • Up and down the ladder
    • Informal networks
    BEAT MAPPING View slide
    • Draw a line around your turf
    • Focus on high-value targets
    • Plug vulnerabilities
    Inventory & topography
  • Organizational charts are silo maps Big piece of art
    • Horizontal slices
    • Two sources
    • Official & unofficial
    • Formers
    • Whistle-blowers
    • Regulators
    Up and down the ladder
  • More business decisions occur over lunch and dinner … yet no MBA courses are given on the subject. Peter Drucker
    • Where there’s smoke …
    • People and poodles
    • Burger joints and The Club
    • The gym
    Informal networks
    • Front door, back door
    • Connect to hubs
    • 2nd-degree connections
    BUILDING NETWORKS
    • Different people answer
    • You get more stories
    • Everyone uses the front door
    Front door, back door
    • Topography II
    • It’s not who you know or what you know, it’s what the people you know, know.
    Connect to hubs
  • 2nd-degree connections cracked a tough nut
    • Always and all ways available
    • LinkedIn
    • RSS and Twitter sniff news
    ONLINE TOOLS
    • Use multiple channels
    • You get more; more get you
    • One size does not fit all
    • Best: Face-to-face
    Always and all ways
  • LinkedIn … and more
    • Customized news sentries
    • Use Twitter as a scout
    • Know first, pass it on
    • Be a fly on their walls
    RSS and Twitter
  • The donut gives you the hole
  • Networking for jobs
    • Better job networking
    • Building social capital
    • Adding strategic connections
    PART 2
    • The job bazaar never closes
    • Relationships matter more
    • More connections, new roles
    • The strength of loose ties
    BETTER JOB NETWORKING
    • Literally always open
    • Information and jobs fly
    • We have to be ready
    • We need back channels
    Job bazaar never closes
  • Relationships matter more (Does not mean more relationships matter.)
    • Maven, connector, sales
    • Mentors and reverse mentors
    • Hubs, nodes, rabbis
    • Analyze your network
    More connections, new roles
  • Every job I have had came because of my connections. Ex-publisher, now a CEO
    • Connect widely
    • Diversity = strength
    • Who’s missing?
    • Don’t copy
    The strength of loose ties
    • The law of reciprocity
    • Networking with sincerity
    • Give as much as you get
    BUILDING SOCIAL CAPITAL
  • Paradoxically, it is in helping others without expecting reciprocity in return that we invoke the power of reciprocity. Wayne E. Baker
  • Networking with sincerity
    • Connect folks in your network
    • Pass information along
    • Recommend others
    Give as much as you get
  • ADDING STRATEGIC CONNECTIONS
    • Connect the connectors
    • Watch where you’re growing
    • Benefits your network
    • Info flows to and through you
    • Raises power, status, visibility
    • Six degrees of Kevin Bacon
    Connect the connectors
    • Extend network strategically
    • Online networks first
    • Meetups, groups, training
    • Participate
    Watch where you’re growing
    • Actively network online
    • Set a strategic course
    • Reinvigorate old connections
    “ I RESOLVE TO …”
  • Thank you! [email_address]