86% of Canada’s non-resident travel comes from U.S.A.
Causes for decline: lengthy wait times at the boarder, high fuel prices, and confusion surrounding the passport requirements
Boomers account for 25% of the US population. Americans 50 and older control 67% of the country’s wealth
Improved advertising of the confusing passport requirement programs such as NEXUS and Passcard
Improve mature market representation on our destination, provincial and federal websites
Will allow Chinese citizens easier access to travel visa’s and allow us to market within China
( Stats CAN)
Hire a spokesperson to advertise Canadian tourism in China
75% not trained in tourism Industry
50% do not stay in the tourism industry
10% annually world wide
Aboriginal Tourism in BC
$32million in revenues last year
Expected to increase to $50 million by 2012
200 market ready businesses with 65 more on the way
Innovative Partnerships between
First Nations and Tour Operators
Manaaki Card, New Zealand
Attractive, convenient, and reliable
BC Wilderness Tourism Industry stakeholders adopt, practice, and teach the principles of Leave No Trace
An international education program designed to teach stewardship, land ethics and outdoor skills for responsible recreation
Ethics through education
Join LNT Canada
Spread the message
Practice what you teach!
PARTNERS, ANDER & LINDSTRÖM. Change House Model . <http://www.andolin.com/fourrooms/en/about-the-change-house/index.shtml>.
Strategy #1 Grenke, Jon. "Approved Destination Status: New Zealand, Austrailia and Lessons for the Canadian Immigration System." Journal Of Hospitality Management (2006): 67-70. Michalko, Eric. Government of Canada Website. 15 12 2008. <http://geo.international.gc.ca/asia/china/media/news_china-en.aspx?id=8378&lang_update=1>. Williams, Randy. Tourism Online. <http://www.corporate.canada.travel/corp/media/app/en/ca/magazine/article.do?issuePath=templatedatactxmagIssuedata2005issue03issue2005-03&path=templatedatactxmagArticledataen2005issue03news_and_opinionat_issue_green_light_for_growth>. — . "Update on National Issues Affecting your Tourism Business." Tourism Industry Association of Canada. Winnipeg: TIAC, 2008. 5-10.
Strategy #2 Geoffrey Bird, Analysis of Public and Private Post-secondary Tourism and Hospitality ; January 18, 2005 Grant Thorton LLP, Analysis of Foreign Worker Program Options to Address Labour Shortages in the Tourism Industry, February 2006 The British Columbia Chamber of Commerce, Closing BC Skills Gap 2008: The Economic Imperative of Addressing Skills Shortages and Wastage in British Columbia, January 2008 Keis, Arlene. Tourism Labour Shortage. Newspaper. Vancouver: Vancouver Sun, 2009. McNiven J.D., Foster Michael, The Developing WorkForce Problem: Confronting Canadian Labour Shortages in the Coming Decades Atlantic Institute for Market Studies, Halifax Nova Scotia, December 2008 Immigration Group. Net Canada B.C’s Recruitment Drive To Alleviate Labour Shortage Crises , October 9, 2008
Strategy #3 Statistics New Zealand. “ Cultural Indicators for New Zealand: 2006. ” Cultural Statistics Programme - Statistics New Zealand. 2006 http://www.stats.govt.nz/NR/rdonlyres/65AFBAD3-DC5F-4DC2-9D90-EBEC0E7284FF/0/SNZculturalindicatorsreport_1Augustversion.pdf Manaaki Tourism Ltd. 17 April 2008. “ Manaaki Card. ” http://www.manaaki.co.nz/about_us.php Ministry of Tourism New Zealand. “ Measurement of Māori in Tourism. ” October 2004. http://www.tourism.govt.nz/Documents/Policy%20Website/Documents/MaoriTourism/MeasurementOfMaoriInTourism-FullReport.pdf Aboriginal Tourism Association of BC (ATBC). “ The ATBC Blue Print Strategy. ” November 2005. http://www.aboriginalbc.com/UserFiles/File/ATBC%20Aboriginal%20Cultural%20Tourism%20Blueprint%20Strategy%20Nov%202005(1).pdf
Eurail Passes | Official EuRail Website – Travel by Train Across Europe . Eurail.
4 Feb. 2009 < http://www.eurail.com/ >.
COTA. “Making Inroads: A Provincial Transportation Strategy for the BC
Leave No Trace Website. Core Values, 2008. Leave No Trace Center for Outdoor Ethics. <http://www.lnt.org/aboutUs/index.php>
BC Parks Website. Facts and Figures, 2006. Ministry of Environment. <http://www.env.gov.bc.ca/bcparks/facts/attendance.html>
Leave No Trace Website. Master Educator Powerpoint Presentation, 2008. Leave No Trace Center for Outdoor Ethics. <http://www.lnt.org/training/educationaltraining.php>
BC Spaces for Nature Website. Tourism and Protected Areas Management in British Columbia: A background report prepared for BC’s Parks Legacy Panel.” April, 1998. BC Spaces for Nature.