Capilano ucc degree2009


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Capilano ucc degree2009

  1. 2. © Copyright Claes F Janssen, 1996-2008.
  2. 4. U.S. Visitation to Canada
  3. 5. <ul><li>86% of Canada’s non-resident travel comes from U.S.A. </li></ul><ul><li>Causes for decline: lengthy wait times at the boarder, high fuel prices, and confusion surrounding the passport requirements </li></ul>
  4. 6. <ul><li>Boomers account for 25% of the US population. Americans 50 and older control 67% of the country’s wealth </li></ul>
  5. 7. <ul><li>Improved advertising of the confusing passport requirement programs such as NEXUS and Passcard </li></ul><ul><li>Improve mature market representation on our destination, provincial and federal websites </li></ul>
  6. 8. <ul><li>Will allow Chinese citizens easier access to travel visa’s and allow us to market within China </li></ul>
  7. 9. ( Stats CAN)
  8. 10. <ul><li>Hire a spokesperson to advertise Canadian tourism in China </li></ul>
  9. 13. <ul><li>75% not trained in tourism Industry </li></ul><ul><li>50% do not stay in the tourism industry </li></ul>
  10. 17. <ul><li>10% annually world wide </li></ul><ul><li>Aboriginal Tourism in BC </li></ul><ul><ul><li>$32million in revenues last year </li></ul></ul><ul><ul><li>Expected to increase to $50 million by 2012 </li></ul></ul><ul><ul><li>200 market ready businesses with 65 more on the way </li></ul></ul>
  11. 18. <ul><li>Innovative Partnerships between </li></ul><ul><ul><li>First Nations and Tour Operators </li></ul></ul><ul><ul><ul><li>Manaaki Card, New Zealand </li></ul></ul></ul>
  12. 24. <ul><li>Benefits </li></ul><ul><ul><li>Cost-effective </li></ul></ul><ul><ul><li>Increased efficiency </li></ul></ul><ul><ul><li>Attractive, convenient, and reliable </li></ul></ul><ul><ul><li>Enhanced accessibility </li></ul></ul>
  13. 29. BC Wilderness Tourism Industry stakeholders adopt, practice, and teach the principles of Leave No Trace
  14. 30. <ul><li>An international education program designed to teach stewardship, land ethics and outdoor skills for responsible recreation </li></ul>
  15. 31. <ul><li>Recognizable Brand </li></ul><ul><li>Value-added </li></ul><ul><li>Ethics through education </li></ul>
  16. 32. <ul><li>Join LNT Canada </li></ul><ul><li>Get educated </li></ul><ul><li>Spread the message </li></ul><ul><li>Practice what you teach! </li></ul>
  17. 35. ?
  18. 36. <ul><li>References </li></ul><ul><li>Introduction </li></ul><ul><li>PARTNERS, ANDER & LINDSTRÖM. Change House Model . <>. </li></ul>
  19. 37. Strategy #1 Grenke, Jon. &quot;Approved Destination Status: New Zealand, Austrailia and Lessons for the Canadian Immigration System.&quot; Journal Of Hospitality Management (2006): 67-70. Michalko, Eric. Government of Canada Website. 15 12 2008. <>. Williams, Randy. Tourism Online. <>. — . &quot;Update on National Issues Affecting your Tourism Business.&quot; Tourism Industry Association of Canada. Winnipeg: TIAC, 2008. 5-10.  
  20. 38. Strategy #2 Geoffrey Bird, Analysis of Public and Private Post-secondary Tourism and Hospitality ; January 18, 2005 Grant Thorton LLP, Analysis of Foreign Worker Program Options to Address Labour Shortages in the Tourism Industry, February 2006 The British Columbia Chamber of Commerce, Closing BC Skills Gap 2008: The Economic Imperative of Addressing Skills Shortages and Wastage in British Columbia, January 2008 Keis, Arlene. Tourism Labour Shortage. Newspaper. Vancouver: Vancouver Sun, 2009. McNiven J.D., Foster Michael, The Developing WorkForce Problem: Confronting Canadian Labour Shortages in the Coming Decades Atlantic Institute for Market Studies, Halifax Nova Scotia, December 2008 Immigration Group. Net Canada B.C’s Recruitment Drive To Alleviate Labour Shortage Crises , October 9, 2008
  21. 39. Strategy #3 Statistics New Zealand. “ Cultural Indicators for New Zealand: 2006. ” Cultural Statistics Programme - Statistics New Zealand. 2006 Manaaki Tourism Ltd. 17 April 2008. “ Manaaki Card. ” Ministry of Tourism New Zealand. “ Measurement of Māori in Tourism. ” October 2004. Aboriginal Tourism Association of BC (ATBC). “ The ATBC Blue Print Strategy. ” November 2005.
  22. 40. <ul><li>Strategy #4 </li></ul><ul><li>Eurail Passes | Official EuRail Website – Travel by Train Across Europe . Eurail. </li></ul><ul><li>       4 Feb. 2009 < >.    </li></ul><ul><li>COTA. “Making Inroads: A Provincial Transportation Strategy for the BC </li></ul><ul><li>       Tourism Industry.” </li></ul>
  23. 41. <ul><li>Strategy #5 </li></ul><ul><li>Leave No Trace Website. Core Values, 2008. Leave No Trace Center for Outdoor Ethics. <> </li></ul><ul><li>BC Parks Website. Facts and Figures, 2006. Ministry of Environment. <> </li></ul><ul><li>Leave No Trace Website. Master Educator Powerpoint Presentation, 2008. Leave No Trace Center for Outdoor Ethics. <> </li></ul><ul><li>BC Spaces for Nature Website. Tourism and Protected Areas Management in British Columbia: A background report prepared for BC’s Parks Legacy Panel.” April, 1998. BC Spaces for Nature. </li></ul><ul><li>< > </li></ul>