Chick Fil A Technology


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Every fast food chain uses some sort of technology to show orders.Most fast food chains typically show all the orders on one screen and get them out whenever they wantChic-fil-a does things a little differently, they have timers on their computer monitors that start counting down from 60 seconds or 90 seconds until zeroIf the order is flashing yellow its cutting it too close.If the order is flashing red its already late and needs to get out there first-Joe Fogler
  • This technology allows for some of the best customer service in the industryPeople cant help but to go to chick-fil-a just for their great serviceChick-Fil-A had a total of $2.3 billion in system wide sales while still being closed on SundaysThey have about 1,300 franchised owned locations in the U.S.They are still growing and expanding-Joe Fogler
  • The Point of Sale infrastructure at most fast food restaurants is outdated. They function perfectly fine, but require a lot of labor and money to install. The typical POS system for fast food restaurants could have anywhere from 3 to 6 cash registers, each with their own credit card reader. All of these registers and card readers are connected through “hard” wires, which creates the store’s POS infrastructure. This infrastructure is then connected to banks, to allow for the use of credit cards. It costs thousands of dollars to hardwire a restaurant and significant amount of time. Hardwiring the system is usually done after the rest of the store is ready for opening. This creates a problem because openings may be, and are often, delayed until telecommunication companies finish this task. There is no way to produce revenue without the POS infrastructure in place, so this is a quite daunting concept for new stores.
  • ChikFil A is a rapidly expanding restaurant chain. Part of their ability to have start-up stores operational so quickly is their use of wireless POS. ChikFil A has employed the Sierra Wireless Airlink Raven modem operating on the Sprint CDMA 2000-1x cellular network to establish their POS infrastructure. This allows for very quick installation. The operator of the store needs only to plug in their registers/card readers to this modem, and their POS system is instantly integrated. This POS system wirelessly sends and received information from banks and ChikFil A headquarters. The connection to banks allows for credit card use. The connection to headquarters allows for efficient inventory detail and purchase trends. With the ability to simply plug into the modem and instantly become operational, their stores are being opened at a much faster rate than other food chains. The reduction of costs for hardwiring labor and monthly landline charges, has increased ChikFil A’s profitability.
  • Over years, the use of technology has greatly expanded companies. When it comes to our current generation, Chick-fil-A has gone with the flow. Their use of Social Media as well as Email list has helped them tremendously. Two of the biggest uses are Facebook and Twitter. It seems today that every company, or fast food chain, has a Facebook page or a Twitter account. The usage of these two networks allows the company to get their message out right away to people. For instance, Chick-fil-A’s twitter page was just about to crack 100,000 followers, which means there are 100,000 individuals that receive instant promotional or marketing ideas from the restaurant. Not to mention that on Facebook, there are over 4 and a half million hits. In the top I put a picture of a tweet that Chick-fil-A sent out one day. The tweet states the exact rules and regulations of the promotion. With this tweet, Chick-fil-A had a storm of people dressing up like a cow or wearing cow apparel.
  • Chick Fil A Technology

    1. 1. Chick-Fil-A<br />What technology does Chick-Fil-A use?<br />By: Joe Fogler, John Cammalleri, Cameron Anderson, Bryan Smith, and Brian Kelly<br />
    2. 2. Chick-Fil-A Technology<br /><ul><li>Chick-Fil-A employees strive to complete orders within 90 seconds for the drive-through window and 60 seconds at the counter.
    3. 3. Chick-Fil-A uses technology right at the cash register.
    4. 4. After the cashier takes your order a timer on the computer monitor starts counting down from 60.
    5. 5. If the order is cutting it close to the 60 seconds the order starts flashing yellow.</li></li></ul><li>Chick-Fil-A technology<br />If the order runs over the 60 Seconds or 90 seconds for drive-through it blinks red.<br />This technology at the counter helps give Chick-fil-a great customer service.<br />Chick-Fil-A was rated number one for service by Zagat<br />
    6. 6. Cow Comic Ipad app<br />“ Amazing cow heroes,” a comic book series that debuted in kids meals last fall.<br />Now, “Amazing cow heroes,” is available as an app.<br />Includes digital comic book stories and puzzles of the cow heroes.<br />
    7. 7. Cow comic purpose<br />Designed to give children a fun experience.<br />Teaches kids about determination, perseverance and initiative while reading stories about thecow heroes.<br />
    8. 8. Fast Food POS<br />POS: point of sale infrastructure<br />Fast Food service POS includes:<br /> - cash registers<br /> - credit card readers<br />Wired systems are expensive<br />Takes time to install wires<br />
    9. 9. Wireless POS<br />ChikFil A employs wireless POS<br />Airlink Raven modem on Sprint network<br />Quick installation and effective monitoring<br />Increased profitability and store openings<br />
    10. 10. Networking<br />Facebook<br />Twitter<br />Email <br />Marketing<br />Promotions<br />Announcements<br />