Can you Hear me Now?Making the most of Social Media tools
Tools of the TradeWordPress (for your website & your blog) Facebook Twitter YouTube
WordPress•Open Source software – means it is FREE!•Search Engine friendly•Follows all web standards(interoperability, accessibility, usability)•Plug-ins allow you to do almost anything•Themes allow you to customize your siteto match your brandingwww.wordpress.com
Your website should allow users to:1. join your email distribution list2. subscribe to your RSS feed
3. make it easy for your constituents to: “follow you” on Twitter, “friend” you on Facebook, & read your blog
4. Provide contact information on the home page. “Above the fold” if you are a crisis organization.
5. Issue a call to action: (volunteer, donate, sponsor, etc.) Then give them the tools to do it – • volunteer applications • sponsorship packets • “Donate Now” button
Why Blog?•Provides current, relevant content to your website(Which is important for SEO purposes)•Engages constituents and keeps them coming back•Illustrates your MISSION in action•Provides an opportunity for people to participate • comments/feedback • Think Web 2.0
Blogging Tips•Tell stories•Post consistently (annually doesn’t count!)•Use a catchy title•Make your post “scannable” *Bullet Points *Numbered lists *Pictures *use “Quotes” *Short Paragraphs *Bold Text
Blogging Tips . . .continued•Include pictures in ALL posts•Include LINKS in your posts(open in new window)•KISS (500-750 words max)
Italics, bold text and colored text all jump out and makethis blog “scannable”. Includes a link to a local business..
WhyTweet?"Theres a mentality shift • Easy Set Uprequired to fully engage withsocial networking andcommunity content sites: • Potential to reach a vastsometimes, you have to letgo audience. . . . If you just need bodiesat a rally, names on a • Ability to engage withpetition or donations in yourcoffers, mobilizing through people in directtraditional means will workgreat. But if you need an conversationactive, educated andeffective movement, • Possibility to garner anorganizing through socialwebs has the potential to audience more open tocreate much more lastingchange." causes than advertisements.
• 140 characters to • And the conversations answer the question on get even better when the Twitter home page: you start answering the “What are you doing question “What are you now?” focusing on?”
Twitter for Nonprofits• Twitter is an amazing way to engage donors and potential donors.• You get to meet people all over the world that might be interested in your cause.• You get to hear what people are really thinking about a wide variety of issues.• You can follow other fundraisers and get great real- time advice.• You can even promote traffic to your website or those of your friends.
Followers - 1,308,128It’s a Good Thing:•Emotional connection•Use of celebrity•Use of external links
Followers - 209,690It’s a Good Thing:•Branding•Use of photos•Variety of internal news, international news stories, and images
How to Write a BetterTweet: • Think before you tweet. • Own your own account. • Learn to tease. • Watch your grammar. • Be personal. • …but not too personal. • Use #hashtags (or make up your own). • Leave room for re-tweets (RT). • Check your links. • Edit your tweets.
“I don’t give a damn for a man that can only spell a word one way.” Mark Twain
• Shorten ur wrds. – BRB, OMW, b/c, cre8, DM, EM, IDK, b4, B – But don’t make us decipher code.• Size matters. – 86 “I think.” We know YOU think. – Use “get” instead of “procure” and “use” instead of “utilize.”• Use searchable keywords• Consider pausing between tweets• Watch your ratio of followers and who you follow
Top NPO Twitter Accounts• Charity: Water (@charitywater) 1,308,128• Room to Read (@RoomtoRead) 457,158• ONE (@ONECampaign) 452,002• The Bill & Melinda Gates Foundation (@gatesfoundation) 430,549• DoSomething.org (@dosomething) 366,737• Water.org (@Water) 365,230• Creative Commons (@creativecommons) 364,809• Kiva (@Kiva) 357,148• Care (@CARE) 350,785• Social Edge (@socialedge) 350,333• The Case Foundation (@CaseFoundation) 338,283• Echoing Green (@echoinggreen) 333,807• Acumen Fund (@acumenfund) 326,138• Ashoka (@AshokaTweets) 322,734• Skoll Foundation (@SkollFoundation) 320,057• Samasource (@Samasource) 314,298• Witness (@witnessorg) 276,553• Unicef (@UNICEF) 209,690• American Red Cross (@RedCross) 208,660• World Wildlife Fund (@WWF) 159,353
“To Like or Not to Like”Status Magic Like Dislike Love Hate LOL OMG Me too! www.facebook.com/statusmagic
Scheduling Updates• SocialOomph, Sendible, etc.
Golden Rules of Facebook• Ask open-ended questions. Two-way convo.• Don’t overshare. – Understand that your community may be interested in different facets of your organization and tailor your posts to those niches.• Have purpose. – Are you recruiting volunteers? Cultivating activists? Stewarding your donors? Connecting with clients?• Don’t over promote. – Write specifically for Facebook- don’t copy/paste.
Golden Rules continued…• Don’t just talk about yourself – Highlight what others are doing too that can be relative to your cause.• Mix It Up – Photos, videos, links, quotes, etc.• Tag Photos• RESPOND! – Show you are listening.
Fact or Fiction? “You can only have up to 1,000 Friends on your Friend page.”
FICTION!• Up to 1,000 friends per list AND• Up to 100 lists. = 100,000 FRIENDS!
More about friend lists…• A way to organize your list of friends on Facebook and to target privacy settings. You can also filter your view of each list’s stream of activity separately on the home page. To create and customize your own friend lists, please follow these steps: Go to the Friends page. Clicking the Account drop-down at the top of any page, and then click on "Edit Friends."
Friend, Fan Page, Group Key Feature Fan Page Facebook Group •Unlike groups, fan pages are visible to unregistered people and are thus indexed “Ugly” URLs No Yes (important for reputation management, for Hosting a discussion Yes Yes example); •Unlike pages, groups allow to send out “bulk Discussion wall, and discussion forum Yes Yes invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups Extra applications added Yes No are thus better for viral marketing, meaning that any group member can also send bulk Messaging to all members Yes (via updates) Yes (via PMs) invites to the friends of his. Visitor statistics Yes (“Page insights”) No To conclude: Video and photo public Yes Yes •Pages are generally better for a long-term exchange relationships with your fans, readers or“Related” event creation and customers; invitation Yes No •Groups are generally better for hosting a (quick) active discussion and attracting Promotion with social ads Yes (never tried it) No quick attention.
By utilizing YouTube, you can embed video into your blog.The possibilities are endless! •A PSA or montage of your clients/services on your home page •Volunteer orientation video •Video resources for your clients •Compelling video illustrating the need on your donation page
7Hills and Cobblestone Project are some of the best inNWA at telling their story using video YouTube, you canembed video into your blog.
Sites We Like • www.mashable.com • www.picnik.com • www.eventbrite.com • www.ratepoint.com • www.mockingbirdcreative.com • www.addtoany.com
Contact UsJody Dilday, Executive Directorjody@spsfnwa.org Anne Jackson, Development Director firstname.lastname@example.org