Obtaining audience feedback is a critical aspect of the development of any media text. Throughout the production of our promotional package of a upcoming thriller film, we uploaded our teaser trailer to YouTube and shared our marketing campaign on various social networking sites such as Facebook and Twitter to obtain valuable feedback that could allow us to make a successful and professional product.
In the production of our promotional package, we also created a survey on the website survey monkey that was sent round to our target audience. The survey included questions on our title idea and how they view teaser trailers and information about upcoming films. This allowed us to put together ideas of how to distribute and market our new thriller film to our audience. The majority of the feedback received included a love for thriller films that are marketed in the online age. Therefore we decided to include a website and viral videos in part of our marketing campaign.
- All the micro elements (mise-en-scene, editing, sound and camerawork) were effective in portraying the thriller genre- Some individuals felt that the trailer looked more like an opening sequence- Certain aspects needed to be improved such as the duration of some clips, the lighting, the continuity and juxtaposition of some shots to increase tension
This feedback allowed our group to consider how to make the teaser trailer more effective. Taking into account this feedback we learnt that minor changes needed to be made. These changes included:- Adding sound to increase tension- Using the colour corrector filter to darken the mid tones and shadows of all shots- Altering the shot sequence to juxtapose shots more effectively portraying our story line.- Using more advanced editing techniques such as stop motion blur and static. This made our trailer look more professional and increase enigma.
- Making specific parts of the text easier to read- The colour scheme works well together- The key being highlighted is really effective- The enigma used to portray the antagonist works well
This feedback received enabled the group to put together more ideas of how to improve the poster. The audience felt that not a lot could be improved as the poster is effective. However as a group we felt the poster did not completely fit the thriller/horror conventions that we were hoping to portray so decided to base our poster design on another films poster which we felt portrayed thriller/horror more effectively despite it isn’t a thriller film. The feedback allowed us to open our eyes to the bigger picture of what we could achieve. Audience Feedback
- The image looks flat which does not fit the conventions of a magazine cover- Some things should be done to make it more clear that it is a thriller special edition- Some of the text is hard to read so the colour should be changed- It is clear that the film is a thriller and a magazine cover due to the correct iconography being used e.g date and barcode
This feedback allowed us to improve our magazine cover so that it fit comfortably within conventions.- we improved the overall look of the poster by adding a lens flare to the corner of the image to create significant depth between Jessica’s hair and the background.- We made it more clear that it is a special edition by using more buzz words and key signifiers of the thriller genre Audience Feedback
Audience feedback taught us what the audience like and dislike when it comes to the thriller genre. The majority of our feedback was positive which made it slightly difficult to improve certain aspects of our campaign if we didn’t receive a comment about that area. This positive feedback however made us feel proud as we worked hard to achieve a successful campaign. We also learnt how crucial audience feedback actually in the developing and production stages of a media text. Gaining audience feedback enables you to establish how successful your product will be based on the audiences view as it allows you to strengthen your ideas and produce them to the best of your ability.
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