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PORTFOLIO
Jernej Vrečar
WORK EXPERIENCE
2006 MTV Art Break competition - Project manager and copywriter
Short animation “Hamster Wheel”
2009 Facul...
DIGITAL
Peter 13th – First Slovene Interactive Web Series
Copywriter/creative director/Screenplay
Challenge
Amis – the national in...
Petrol – Donate Energy for Life
Copywriter/webmaster/social media strategist and manager
http://www.daruj-kri.si/
https://...
Siti besed- Fed Up With Words
Copywriter/webmaster/social media strategist and manager
http://www.sitibesed.si/
https://ww...
Amis – Musical Christmas e-Card
Creative director and copywriter
IDEA
We created an interactive Christmas e-Card where you...
Studio Marketing JWT – Christmas e-Card
Creative director and copywriter
IDEA
In light of the ongoing crisis, SMJWT
wanted...
Ferrero – Kinder
Copywriter – translation of materials and website
http://www.magic-
kinder.com/mk/lang/sl_SI/index.htm /
Alpsko mleko – Athletes’ sponsorship
Social media strategist and manager
Give each day your all
Alpsko mleko is a proud of...
INTEGRATED
Nokia – Amazing Everyday
Copywriter – localization of the campaign
Amazing Evening (product launch)
http://www.youtube.com...
Donate Energy For Life – Blood donation campaign
Creative director / Copywriter / Social media manager
Keep calm and donat...
Donate Energy For Life – Blood donation campaign
Creative director / Copywriter / Social media manager
I would give up blo...
PRINT
Mladina – Proglas
Creative director/copywriter – Socially critical ads
“Take over the world”
Task: Be the voice of the 99%...
Mladina – Proglas
Creative director/copywriter – Socially critical ads
“Parking”
Task: Slovenia and its parking culture an...
Mladina – Proglas
Creative director/copywriter – Socially critical ads
“Africa”
Task: The exploitation by the Western world
Mladina – Proglas
Creative director/copywriter – Socially critical ads
“Youth”
Task: Youth today.
Mladina – Proglas
Creative director / Copywriter – Socially critical ads
“Illusions”
Task: Everything that is very unlikel...
Ljubljanske mlekarne – Čokoladno Alpsko mleko
Creative director / Copywriter
We wanted to showcase the overwhelming chocol...
Summit Leasing – Tick-tock to your dream car
Creative director / Copywriter
Summit Leasing offers their costumers all-incl...
OUTDOOR
Kompas Holidays - Your true compass for holidays
Creative director / Copywriter
The campaign was aimed at
positioning the ...
Amis – Be Flexy!
Creative director / Copywriter
We wanted to showcase the
flexibility of the new Amis Flex
packages that a...
TV
Amis – No. 1
Copywriter
Challenge
Raise brand awareness and brand image by
communicating that Amis is the most trustworthy...
Amis – Hipernet
Copywriter
With this TV ad, we demonstrated the power of the fastest Amis internet to date. We created a
s...
Ljubljanske mlekarne – Čokoladno Alpsko mleko
Creative director / Copywriter
We wanted to showcase the overwhelming chocol...
Husqvarna – More than just a machine
Creative director / Copywriter
The TV ad encourages us to accept challenges that natu...
Amis – Be Flexy!
Creative director / Copywriter
We wanted to showcase the flexibility
of the new Amis Flex packages that
a...
DIRECT
ZTM – Annual report
Copywriter
Full of life
By pulling the book out of the sleeve you fill up the test
tubes with blood.« ...
Amis – B2B Christmas Card
Creative director and copywriter
Opportunities are everywhere
The card communicated that busines...
Datalab – Pantheon Cloud
Creative director and copywriter
Welcome to the Cloud!
In 2013 Datalab introduced a new
accountin...
OTHER
Studio Marketing – JWT trends
Translator / lecturer
At the end of each year JWT international network releases 10
trends i...
Ferrero – Kinder
Copywriter – transcreation and translation of materials
Sporty Animals:
http://www.magic-
kinder.com/mk/l...
Podoba-Glasba
Co-editor
Dekadent – Raided:
http://www.podoba-glasba.si/dekadenca-na-
prostosti/
Revolute – Zmaja:
http://w...
ŽVPL
Journalist
Articles:
http://www.zvpl.com/avtorji/jernej-vrecar/
Slovenia Homebrew Society
President/ PR
Articles:
http://dldp.wordpress.com/2014/04/17/porocilo-1-
utrip-domace-pivovarske...
OI BREW
CEO / brand manager / brewmaster / fictional character
Work in progress…
Work of progress…
Telephone: 040 472 613
E-mail: joco.3d@gmail.com
jernej.vrecar@telemach.net
LinkedIn: http://si.linkedin.com/pub/jernejvre...
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Jernej Vrečar - portfolio (eng)

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Transcript of "Jernej Vrečar - portfolio (eng)"

  1. 1. PORTFOLIO Jernej Vrečar
  2. 2. WORK EXPERIENCE 2006 MTV Art Break competition - Project manager and copywriter Short animation “Hamster Wheel” 2009 Faculty of Social Sciences - Translator Richard Hoggart: “The Uses of Literacy” James Curran: “The New Revisionism in Mass Communication Research: A Reappraisal” 2009 - 2010 Mimovrste =) - Editor (Retail industry) Product preparation and (more or less) creative descriptions (mostly music section - CDs & DVDs; also literary works and tourist guides) 2010 Summit Leasing Slovenija - Copywriter (Car Service, Sales, Rentals and Leasing) Company website renewal 2010 - SM Studio Marketing - Copywriter, translator (Advertising agency) Integrated advertising campaigns, strategic planning, brand development, responsible for social media planning, focusing on digital media and web, Ad/campaign localization, in-house translation and proof-reading, basic drawing and seat heating. Accounts worked with: Amis, Petrol, Bayer, Husqvarna, Ljubljanske mlekarne, Nokia, Spar, ZTM, Summit Leasing Slovenia, Kompas 2011 - Podoba-Glasba - Co-editor (The Music-Image is a web magazine dedicated to the art of music videos.) Music video reviews 2013 - ŽVPL - Journalist (Slovene webzine focusing on cultural events, concerts, books, music albums...) Concert and album reviews 2014 - Društvo ljubiteljev domačega pivovarstva - President (Slovenia Homebrew Society) AWARDS GOLDEN SEMPLER AWARD for Best Media Strategy: “Peter 13th – First Slovene Interactive Web Series” GOLDEN SOF AWARD for Best Digital Campaign: “Peter 13th – First Slovene Interactive Web Series” GOLDEN SOF AWARD for Best Website: “Peter 13th – First Slovene Interactive Web Series” PRIZMA AWARD for Best PR Campaign: “Petrol - Donate Energy for Life” SPORTO AWARD for Best TV Ad in Sport Advertising: “Amis – No. 1”
  3. 3. DIGITAL
  4. 4. Peter 13th – First Slovene Interactive Web Series Copywriter/creative director/Screenplay Challenge Amis – the national internet and IPTV provider wanted to introduce their latest product AmisTV 3.0 that would give viewers more control over their TV watching experience and a more active role. Solution Present the product by letting the viewers experience first- hand what it means to have AmisTV 3.0.: Peter the 13th – The First Slovene Interactive Web Series. The series invites viewers to participate in the development of the story by exploring different AmisTV 3.0 features and interacting with them. Result The series was a great hit among viewers and received a lot of positive feedback. In just one month the series' web page received over 120, 000 visits, was placed among the 20 most visited in Slovenia, generated over 80, 000 interactions and reached an estimated 950, 000 unique users – that's 80 % of the total universe. http://www.youtube.com/watch?v=hsUVd2En7xk
  5. 5. Petrol – Donate Energy for Life Copywriter/webmaster/social media strategist and manager http://www.daruj-kri.si/ https://www.facebook.com/daruj.kri http://www.youtube.com/watch?v=59IvadKArn0 .
  6. 6. Siti besed- Fed Up With Words Copywriter/webmaster/social media strategist and manager http://www.sitibesed.si/ https://www.facebook.com/sitibesed http://www.youtube.com/watch?v=4atXkwFupnc . Challenge For more and more children in Slovenian schools, lunch time is a time of shame, infused with feelings of inferiority and helplessness as their parents cannot afford to pay for their school meals. Their incredibly sad stories – in the heart of Europe, in the 21st century – it was unacceptable to us. We were fed up with empty words - they cannot feed hungry children. We wanted to help. The page The purpose of the page was to raise awareness about the school meal problem in Slovenia, to activate the wider audience and encourage it to participate. The page also hosted a virtual classroom of hungry children who would share their said stories and use the medium to reach out to as much people as possible. The idea was to use these children as the official spokespeople that would raise awareness outside of Facebook as well: on forums, blogs, online newspapers etc. The page offered all the necessary information on the problem, its progress and how to participate. The users were free to interact with campaign organizers, offer their help, comfort the virtual hungry children and try to rescue them form their classroom by donating money.
  7. 7. Amis – Musical Christmas e-Card Creative director and copywriter IDEA We created an interactive Christmas e-Card where you can choose your own background soundtrack for the personalized message. Whether you‘re into traditional carols, soft rock, techno, pop or even death metal, the lights on the Christmas tree will flash to the rhythm of your favourite song!
  8. 8. Studio Marketing JWT – Christmas e-Card Creative director and copywriter IDEA In light of the ongoing crisis, SMJWT wanted to remind their partners and friends that when dealing with danger we can all be superheroes. http://www.smjwt.com/static/NY_2012/en g.html
  9. 9. Ferrero – Kinder Copywriter – translation of materials and website http://www.magic- kinder.com/mk/lang/sl_SI/index.htm /
  10. 10. Alpsko mleko – Athletes’ sponsorship Social media strategist and manager Give each day your all Alpsko mleko is a proud official sponsor of the up and coming young athletes Ilka Štuhec (Alpine skiing) and Žan Košir (Alpine snowboarding). Since the beginning of winter 2013 every season AM Facebook page turns into a sports arena full of cheering and supporting of their sponsored athletes. We introduce them, talk about them, we announce their competitions, we congratulate them on their results and through heir individual struggles communicate the idea that “practice makes perfect”. https://www.facebook.com/alpskomleko?fref=ts
  11. 11. INTEGRATED
  12. 12. Nokia – Amazing Everyday Copywriter – localization of the campaign Amazing Evening (product launch) http://www.youtube.com/watch?v=O_d1BGbCO74 Promotional activities: http://www.youtube.com/watch?v=Cgl6Rg4GDFI&list=UU GZ0Hwt_WydY-N9xaWlzd6Q&index=1&feature=plcp Amazing Hunt To promote the new phone among opinion leaders we organised a Nokia treasure hunt for bloggers and journalist where their tasks included using the new Lumia features. The hunt concluded with a „pop-up“ restaurant inside an old train wagon.
  13. 13. Donate Energy For Life – Blood donation campaign Creative director / Copywriter / Social media manager Keep calm and donate blood Sloveina’s annual blood donation campaign which each year invites local celebrities to promote blood donation as an honorable deed. This instalment talked about mutual respect as basis for all charitable work specifically targeting younger internet users. The idea was to use “hot blooded” internet comment section behaviour to encourage these “trolls” to rather donate some of that “hot blood” to others in need. http://www.daruj-kri.si/ https://www.facebook.com/daruj.kri
  14. 14. Donate Energy For Life – Blood donation campaign Creative director / Copywriter / Social media manager I would give up blood for you – bloody rap battle To address the common misconceptions and fears of blood donation we organised a rap battle between Slovenia’s most prominent rappers Zlatko and Trkaj. Within the battle the rappers passes between them the typical questions and answers: https://www.youtube.com/watch?v=EhELoFb1je0
  15. 15. PRINT
  16. 16. Mladina – Proglas Creative director/copywriter – Socially critical ads “Take over the world” Task: Be the voice of the 99%. Demand justice and change. Copy: “% is on our side.”
  17. 17. Mladina – Proglas Creative director/copywriter – Socially critical ads “Parking” Task: Slovenia and its parking culture and problems.
  18. 18. Mladina – Proglas Creative director/copywriter – Socially critical ads “Africa” Task: The exploitation by the Western world
  19. 19. Mladina – Proglas Creative director/copywriter – Socially critical ads “Youth” Task: Youth today.
  20. 20. Mladina – Proglas Creative director / Copywriter – Socially critical ads “Illusions” Task: Everything that is very unlikely to happen in the coming year. Translation: „Happy New Lowest Income of 2.015!
  21. 21. Ljubljanske mlekarne – Čokoladno Alpsko mleko Creative director / Copywriter We wanted to showcase the overwhelming chocolate flavour of the new Chocolate Alpsko mleko.
  22. 22. Summit Leasing – Tick-tock to your dream car Creative director / Copywriter Summit Leasing offers their costumers all-inclusive car services: leasing, credit, insurance, registration. Getting a car of your dreams has never been easier and faster!
  23. 23. OUTDOOR
  24. 24. Kompas Holidays - Your true compass for holidays Creative director / Copywriter The campaign was aimed at positioning the Kompas Holidays tourist agency as an expert for holidays with rich experience and knowledge and as someone we can truly rely on – just as we can rely on a compass. Namely, the compass always points us in the right direction and with its help, we discover new destinations and, with them, new adventures. The Adriatic and the Mediterranean thus become more than merely a tourist destination; they become a pleasant memory and a unique experience that will linger in our thoughts for years to come and to which we will gladly return.
  25. 25. Amis – Be Flexy! Creative director / Copywriter We wanted to showcase the flexibility of the new Amis Flex packages that allow their users to add and substract TV programs and change their interent speed – all at a very flexible price.
  26. 26. TV
  27. 27. Amis – No. 1 Copywriter Challenge Raise brand awareness and brand image by communicating that Amis is the most trustworthy ISP provider in Slovenia (following the results of Amis Brand Tracking analysis conducted by GFK Slovenia, one of the leading market research companies in Slovenia). Solution Juxtapose the brand with the notion of what it takes to be and remain on top of their competition (being number one), using world boxing champion Dejan Zavec as a symbolic reference: »every day we earn the title of No. 1. « Result Amis has since noticed increased brand awareness and campaign recall. The campaign gained considerable press coverage and was acknowledged as an example of excellence in advertising by marketing experts. http://www.youtube.com/watch?v=-yxEXJhMFYM
  28. 28. Amis – Hipernet Copywriter With this TV ad, we demonstrated the power of the fastest Amis internet to date. We created a story showing how dependent our lives are on a fast internet connection. The story shows Amis' icon, world boxing champion Dejan Zavec, who receives confirmation of his next big match. When he shares it on Twitter the news spreads through all the social networks in a matter of seconds, generating a huge wave of responses from his fans and the media, thus showing that all the greatness of the moment actually happens on the internet. http://www.youtube.com/watch?v=eAiG4Rg7eok
  29. 29. Ljubljanske mlekarne – Čokoladno Alpsko mleko Creative director / Copywriter We wanted to showcase the overwhelming chocolate flavour of the new Chocolate Alpsko mleko. https://www.youtube.com/watch?v=FzNrYODVncw
  30. 30. Husqvarna – More than just a machine Creative director / Copywriter The TV ad encourages us to accept challenges that nature offers us by juxtaposing World Champion Boxer Dejan Zavec’s training with shot of Husqvarna gardening tools. Just like these tools that were specifically designed to conquer extreme situations in nature Zavec too uses these natural barriers to test his abilities. https://www.youtube.com/watch?v=sBiHz4igPQk
  31. 31. Amis – Be Flexy! Creative director / Copywriter We wanted to showcase the flexibility of the new Amis Flex packages that allow their users to add and subtract TV programs and change their internet speed – all at a very flexible price. So we introduced an unusually flexible family that would represent all the individual needs of our TG. The TV add represents the flexibility with a dance choreography in a continuous shot where family members dance around the couch and contort to find that perfect service they are looking for. https://www.youtube.com/watch?v=Z TE9L-bdisM
  32. 32. DIRECT
  33. 33. ZTM – Annual report Copywriter Full of life By pulling the book out of the sleeve you fill up the test tubes with blood.« So, the way by which the publication opens illustrates the primary goal of the Blood Transfusion Centre of Slovenia – managing national blood supplies in order to save lives all over the country. The headline »Full of life« represents both: 1) the mission: filling up blood supplies in order to save lives and 2) the spirit: the positive attitude of devoted employees.
  34. 34. Amis – B2B Christmas Card Creative director and copywriter Opportunities are everywhere The card communicated that business opportunities are everywhere, we just have to know where to look for them. A look through the Christmas ornament revealed the full extent of the message.
  35. 35. Datalab – Pantheon Cloud Creative director and copywriter Welcome to the Cloud! In 2013 Datalab introduced a new accounting programme based on cloud computing. To introduce new potential costumers to this concept we invited them to join us on our journey into the cloud. Invitees to he official release event were visited at their office by Pantheon Cloud Airlines personnel and personally invited to the journey into the Cloud.
  36. 36. OTHER
  37. 37. Studio Marketing – JWT trends Translator / lecturer At the end of each year JWT international network releases 10 trends in marketing, pop culture, technology etc. that will define the coming year. Studio Marketing translates these each year and present them to their current and prospective clients as well as to the representatives of different Slovene media.
  38. 38. Ferrero – Kinder Copywriter – transcreation and translation of materials Sporty Animals: http://www.magic- kinder.com/mk/lang/sl_SI/minisites/sporty_animals.ht m Mouse Doctors: http://www.magic- kinder.com/mk/lang/sl_SI/minisites/mouse_doctors.ht m
  39. 39. Podoba-Glasba Co-editor Dekadent – Raided: http://www.podoba-glasba.si/dekadenca-na- prostosti/ Revolute – Zmaja: http://www.podoba-glasba.si/pihajte-otroci-ali- revopravljica-za-odrasle/
  40. 40. ŽVPL Journalist Articles: http://www.zvpl.com/avtorji/jernej-vrecar/
  41. 41. Slovenia Homebrew Society President/ PR Articles: http://dldp.wordpress.com/2014/04/17/porocilo-1- utrip-domace-pivovarske-scene/
  42. 42. OI BREW CEO / brand manager / brewmaster / fictional character Work in progress… Work of progress…
  43. 43. Telephone: 040 472 613 E-mail: joco.3d@gmail.com jernej.vrecar@telemach.net LinkedIn: http://si.linkedin.com/pub/jernejvrečar/45/a50/532
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