Successfully using social media for your business

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http://jochemkoole.nl/index.php/product/3-pillars-en/

In this presentation, I describe the essential pillars for successfully using social media for your business: people, content, and tools.

The presentation is focused on B2B service providers. Since knowledge no longer equals power, their business model is under pressure. At the same time, it makes perfect sense for their employees to activate and intensify relationships with their colleagues, partners, and clients. Hereby, achieving business benefits.

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Successfully using social media for your business

  1. 1. Successfully using social media for your business Three pillars of social business JochemKoole.com Last update: July 9, 2013
  2. 2. JochemKoole.com The number of knowledge workers, people whose greatest asset is their knowledge, has never been so high. Welcome to the 21st century!
  3. 3. Since a lot of knowledge is stored in databases that are often publically accessible through the internet. JochemKoole.com At the same time, knowledge no longer equals power.
  4. 4. This forms a challenge for organizations whose business model is based on (available) knowledge. They can no longer make a difference with their knowledge. JochemKoole.com
  5. 5. JochemKoole.com But it’s still possible to make a difference… …with a personal vision on knowledge and interpretations in specific cases.
  6. 6. JochemKoole.com Thus, the 1 on 1 relationship becomes more important… …in generating income and reducing expenses.
  7. 7. JochemKoole.com This makes perfect sense for B2B service providers. They already know their clients. Co-creation is part of their mentality; they resolve issues together with their clients. They receive client feedback directly. They’re dealing with a limited (and manageable) conversation volume. Steven Van Belleghem, B-Conversational
  8. 8. Netwerkorganisatie JochemKoole.com If a B2B service provider wishes to retain its clients, partners, and employees in the 21st century, they will have to change into a network organization.
  9. 9. •  x A people centered organization, that creates value (and profit) for and together with the stakeholders in their network. JochemKoole.com
  10. 10. Social media facilitate and intensify 1 on 1 relationships. JochemKoole.com However, they’re just tools…
  11. 11. JochemKoole.com A successful business use of social media comes or goes with the commitment of people.
  12. 12. JochemKoole.com In and around organizations, 4 groups of people are differentiated.
  13. 13. 4 groups of people JochemKoole.com Colleagues & partners
  14. 14. 4 groups of people JochemKoole.com Colleagues & partners Potential colleagues & partners
  15. 15. 4 groups of people JochemKoole.com Colleagues & partners Potential colleagues & partners Clients
  16. 16. 4 groups of people JochemKoole.com Colleagues & partners Potential colleagues & partners Clients Potential clients
  17. 17. JochemKoole.com …there are four options for the business use of social media. When we focus on the group of people you can influence most – colleagues and partners…
  18. 18. Colleagues & partners JochemKoole.com Colleagues & partners Improved mutual connections, retriev- ing knowledge and experience faster. Increased satisfaction and productivity. Savings in time and production costs.
  19. 19. Potential colleagues & partners Colleagues & partners JochemKoole.com Colleagues & partners Colleagues & partners Improved mutual connections, retriev- ing knowledge and experience faster. Increased satisfaction and productivity. Savings in time and production costs. Improved connection to the labour market, finding and attracting the right labour force faster. Savings in time and recruitment costs.
  20. 20. Potential colleagues & partners Colleagues & partners JochemKoole.com Colleagues & partners Colleagues & partners Colleagues & partners Clients Improved mutual connections, retriev- ing knowledge and experience faster. Increased satisfaction and productivity. Savings in time and production costs. Improved connection to the labour market, finding and attracting the right labour force faster. Savings in time and recruitment costs. Improved relationship with clients, responding to client demands faster. Savings in time and marketing costs. Possibility of more revenue.
  21. 21. Potential colleagues & partners Colleagues & partners JochemKoole.com Colleagues & partners Colleagues & partners Colleagues & partners Colleagues & partners Clients Potential clients Improved mutual connections, retriev- ing knowledge and experience faster. Increased satisfaction and productivity. Savings in time and production costs. Improved connection to the labour market, finding and attracting the right labour force faster. Savings in time and recruitment costs. Improved relationship with clients, responding to client demands faster. Savings in time and marketing costs. Possibility of more revenue. Improved market insights, quicker response to market demands, more market access. Savings in time and marketing costs. Possibility of more revenue.
  22. 22. JochemKoole.com Pick one and get started!
  23. 23. JochemKoole.com Start small.
  24. 24. JochemKoole.com Have people experience personal success.
  25. 25. Enable business success; generate income and / or reduce expenses. JochemKoole.com
  26. 26. JochemKoole.com Raise support with the decision makers.
  27. 27. JochemKoole.com And change your company into a network organization one step at a time.
  28. 28. JochemKoole.com Three pillars are of exceptional importance.
  29. 29. People JochemKoole.com
  30. 30. People Content JochemKoole.com
  31. 31. People Content Tools JochemKoole.com
  32. 32. JochemKoole.com There’s only one limiting factor…
  33. 33. People Content Tools JochemKoole.com Time
  34. 34. The amount of time you and your colleagues are allowed to invest. JochemKoole.com
  35. 35. •  x JochemKoole.com We already stated, there are 4 groups of people.
  36. 36. People JochemKoole.com Colleagues & partners Potential colleagues & partners Clients Potential clients
  37. 37. •  X JochemKoole.com Content should be as personal as possible. It’s more about why you’re doing something, than what or how you’re doing it.
  38. 38. Content JochemKoole.com Personal Why?
  39. 39. •  X JochemKoole.com It’s important to vary between 3 types of content.
  40. 40. Content JochemKoole.com Personal Why? That helps build a relationship / trust
  41. 41. Content JochemKoole.com Personal Why? That helps build a relationship / trust That teaches something new
  42. 42. Content JochemKoole.com Personal Why? That helps build a relationship / trust That teaches something new That aims at conversion
  43. 43. JochemKoole.com For tools, there are 2 main and 3 sub categories.
  44. 44. Tools JochemKoole.com Personal
  45. 45. Tools JochemKoole.com OrganizationalPersonal
  46. 46. Tools JochemKoole.com Conversation tools OrganizationalPersonal
  47. 47. Tools JochemKoole.com Conversation tools Support tools OrganizationalPersonal
  48. 48. Tools JochemKoole.com Conversation tools Support tools Monitoring tools OrganizationalPersonal
  49. 49. JochemKoole.com Summarized, the model is as follows:
  50. 50. Limiting factor: time JochemKoole.com People Content Tools
  51. 51. Interested in how these pillars can be put to purpose within your organization? Let’s meet up for coffee. Send me an email: jochem@jochemkoole.nl JochemKoole.com

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