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Efficiently & effectively using social media
#SMSZI - JochemKoole.nl
April 22nd, 2014
- Independent social business strategist
- Help B2B service providers successfully
use social media as a business tool
- U...
- Most of you did an MBA at INSEAD
- A lot of you started their careers at McKinsey
- Nearly all of you are entrepreneurs
...
First half - Theoretical background
- The Big Shift
- Three levels in every social medium
- Successfully using social medi...
Warning: it‟s not rocket science!
#SMSZI - JochemKoole.nl
Specific examples
#SMSZI - JochemKoole.nl
The Big Shift
“So what!?”
#SMSZI - JochemKoole.nl
Adapt or die
VS VS VS
#SMSZI - JochemKoole.nl
The Big Shift
From knowledge stocks to knowledge flows
From man power to digital power
From efficiency to scalable learnin...
From knowledge stocks to knowledge flows
#SMSZI - JochemKoole.nl
#SMSZI - JochemKoole.nl
From man power to digital power
#SMSZI - JochemKoole.nl
From efficiency to scalable learning
So, what does this have to do with social media?
#SMSZI - JochemKoole.nl
#SMSZI - JochemKoole.nl
Social media
Social media are „just‟ tools…
#SMSZI - JochemKoole.com
The social internet on the other hand, is here to stay
#SMSZI - JochemKoole.com
#SMSZI - JochemKoole.nl
Level 1 - Users and their profiles
Level 1 - Users and their profiles
#SMSZI - JochemKoole.nl
Level 2 - Connections
#SMSZI - JochemKoole.nl
Level 2 - Connections
#SMSZI - JochemKoole.nl
Hyper distribution
#SMSZI - JochemKoole.nl
Level 3 - Groups
#SMSZI - JochemKoole.nl
Level 3 - Groups
#SMSZI - JochemKoole.nl
Search functionality
#SMSZI - JochemKoole.nl
Search
#SMSZI - JochemKoole.nl
Search functionality
Social media are excellent tools
To listen to your target audience
To establish and intensify relationships
To showcase yo...
Time is the only limiting factor
#SMSZI - JochemKoole.com
Determine your goal(s)
What are you trying to achieve?
Who are involved?
Why are you looking to achieve this?
#SMSZI - Joc...
Goals for IAANL - What?
Increase event attendance & number of paying members
Increase visits to INSEADAlumni.net and activ...
All of you!
Goals for IAANL - Who?
#SMSZI - JochemKoole.nl
Goals for IAANL - Who?
#SMSZI - JochemKoole.nl
Your personal target IAANL audience
Who are they?
Which demographic & socio...
- To build a sustainable INSEAD alumni network
in The Netherlands
#SMSZI - JochemKoole.nl
Goals for IAANL - Why?
Social business goals
Step 1 –
Optimize profile
Step 2 –
Optimize
network
Step 3 –
Collect content
Step 4 –
Create & distr...
Short break
#SMSZI - JochemKoole.com
Social business goals
Step 1 –
Optimize profile
Step 2 –
Optimize
network
Step 3 –
Collect content
Step 4 –
Create & distr...
Step 1 - Optimize profile
#SMSZI - JochemKoole.nl
Indicate whom you‟re helping
with what
Step 2 - Optimize network
#SMSZI - JochemKoole.nl
Step 3 - Collect content
#SMSZI - JochemKoole.nl
Get content from your personalized feed
#SMSZI - JochemKoole.nl
Your favorite websites in Feedly
Step 3 - Collect content
#SMSZI - JochemKoole.nl
All content on your favorite subjects
Step 3 - Collect content
Make sure your content…
- Is current
- Teaches your target audience something new,
or helps build trust / relationships,
o...
#SMSZI - JochemKoole.nl
Step 4 - Create & distribute content
#SMSZI - JochemKoole.nl
Step 5 - Dialogue
- Not only start conversations, contribute to them as well
- Like, Comment and S...
#SMSZI - JochemKoole.nl
Step 5 - Dialogue
Only 48 hours left…
#SMSZI - JochemKoole.com
- Learn from each other
- Geert‟s here to help!
- Learn from Collaborne Knowledge Base for IAAF
- Submit issues with Colla...
Free tips and downloads on JochemKoole.nl
Nice to connect on LinkedIn, Twitter, Google+
or INSEADAlumni.net
Or Jochem@Joch...
The images in this presentation
are substitute to a Creative Commons license
and therefore
can be used and adjusted for co...
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Efficiently & effectively using social media - INSEAD Alumni Association The Netherlands

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Transcript of "Efficiently & effectively using social media - INSEAD Alumni Association The Netherlands"

  1. 1. Efficiently & effectively using social media #SMSZI - JochemKoole.nl April 22nd, 2014
  2. 2. - Independent social business strategist - Help B2B service providers successfully use social media as a business tool - Until the summer of 2013: Deloitte Now: Grant Thornton, Loyens & Loeff, Microsoft, PostNL, and IAANL Jochem Koole #SMSZI - JochemKoole.nl
  3. 3. - Most of you did an MBA at INSEAD - A lot of you started their careers at McKinsey - Nearly all of you are entrepreneurs - Each one of you has over 500 LinkedIn connections, A network of roughly 40 million (!!!) people About you #SMSZI - JochemKoole.nl
  4. 4. First half - Theoretical background - The Big Shift - Three levels in every social medium - Successfully using social media (as a business tool) Second half - Practical assignments - Five steps to success - Next steps Today #SMSZI - JochemKoole.nl
  5. 5. Warning: it‟s not rocket science! #SMSZI - JochemKoole.nl
  6. 6. Specific examples #SMSZI - JochemKoole.nl
  7. 7. The Big Shift “So what!?” #SMSZI - JochemKoole.nl
  8. 8. Adapt or die VS VS VS #SMSZI - JochemKoole.nl
  9. 9. The Big Shift From knowledge stocks to knowledge flows From man power to digital power From efficiency to scalable learning #SMSZI - JochemKoole.nl
  10. 10. From knowledge stocks to knowledge flows #SMSZI - JochemKoole.nl
  11. 11. #SMSZI - JochemKoole.nl From man power to digital power
  12. 12. #SMSZI - JochemKoole.nl From efficiency to scalable learning
  13. 13. So, what does this have to do with social media? #SMSZI - JochemKoole.nl
  14. 14. #SMSZI - JochemKoole.nl Social media
  15. 15. Social media are „just‟ tools… #SMSZI - JochemKoole.com
  16. 16. The social internet on the other hand, is here to stay #SMSZI - JochemKoole.com
  17. 17. #SMSZI - JochemKoole.nl Level 1 - Users and their profiles
  18. 18. Level 1 - Users and their profiles #SMSZI - JochemKoole.nl
  19. 19. Level 2 - Connections #SMSZI - JochemKoole.nl
  20. 20. Level 2 - Connections #SMSZI - JochemKoole.nl
  21. 21. Hyper distribution #SMSZI - JochemKoole.nl
  22. 22. Level 3 - Groups #SMSZI - JochemKoole.nl
  23. 23. Level 3 - Groups #SMSZI - JochemKoole.nl
  24. 24. Search functionality #SMSZI - JochemKoole.nl Search
  25. 25. #SMSZI - JochemKoole.nl Search functionality
  26. 26. Social media are excellent tools To listen to your target audience To establish and intensify relationships To showcase yourself, your knowledge, and expertise #SMSZI - JochemKoole.com
  27. 27. Time is the only limiting factor #SMSZI - JochemKoole.com
  28. 28. Determine your goal(s) What are you trying to achieve? Who are involved? Why are you looking to achieve this? #SMSZI - JochemKoole.com
  29. 29. Goals for IAANL - What? Increase event attendance & number of paying members Increase visits to INSEADAlumni.net and activity #SMSZI - JochemKoole.com
  30. 30. All of you! Goals for IAANL - Who? #SMSZI - JochemKoole.nl
  31. 31. Goals for IAANL - Who? #SMSZI - JochemKoole.nl Your personal target IAANL audience Who are they? Which demographic & sociological features apply to them? What is on their mind? What is their biggest issue / challenge?
  32. 32. - To build a sustainable INSEAD alumni network in The Netherlands #SMSZI - JochemKoole.nl Goals for IAANL - Why?
  33. 33. Social business goals Step 1 – Optimize profile Step 2 – Optimize network Step 3 – Collect content Step 4 – Create & distribute content Step 5 – Dialogue Successfully using social media (as a business tool) #SMSZI - JochemKoole.nl
  34. 34. Short break #SMSZI - JochemKoole.com
  35. 35. Social business goals Step 1 – Optimize profile Step 2 – Optimize network Step 3 – Collect content Step 4 – Create & distribute content Step 5 – Dialogue Successfully using social media (as a business tool) #SMSZI - JochemKoole.nl
  36. 36. Step 1 - Optimize profile #SMSZI - JochemKoole.nl Indicate whom you‟re helping with what
  37. 37. Step 2 - Optimize network #SMSZI - JochemKoole.nl
  38. 38. Step 3 - Collect content #SMSZI - JochemKoole.nl Get content from your personalized feed
  39. 39. #SMSZI - JochemKoole.nl Your favorite websites in Feedly Step 3 - Collect content
  40. 40. #SMSZI - JochemKoole.nl All content on your favorite subjects Step 3 - Collect content
  41. 41. Make sure your content… - Is current - Teaches your target audience something new, or helps build trust / relationships, or motivates your target audience into action - Is adjusted to possibilities and restrictions of the tool - Is really valuable to your target audience #SMSZI - JochemKoole.nl Step 4 - Create & distribute content
  42. 42. #SMSZI - JochemKoole.nl Step 4 - Create & distribute content
  43. 43. #SMSZI - JochemKoole.nl Step 5 - Dialogue - Not only start conversations, contribute to them as well - Like, Comment and Share - Don‟t forget to (@) Mention people
  44. 44. #SMSZI - JochemKoole.nl Step 5 - Dialogue
  45. 45. Only 48 hours left… #SMSZI - JochemKoole.com
  46. 46. - Learn from each other - Geert‟s here to help! - Learn from Collaborne Knowledge Base for IAAF - Submit issues with Collaborne Support Use available resources #SMSZI - JochemKoole.com
  47. 47. Free tips and downloads on JochemKoole.nl Nice to connect on LinkedIn, Twitter, Google+ or INSEADAlumni.net Or Jochem@JochemKoole.com +31(0)6 47 39 48 45 Thanks for your attention! #SMSZI - JochemKoole.com
  48. 48. The images in this presentation are substitute to a Creative Commons license and therefore can be used and adjusted for commercial purposes Disclaimer #SMSZI - JochemKoole.com
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