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Efficiently & effectively using social media - INSEAD Alumni Association The Netherlands

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  • 1. Efficiently & effectively using social media #SMSZI - JochemKoole.nl April 22nd, 2014
  • 2. - Independent social business strategist - Help B2B service providers successfully use social media as a business tool - Until the summer of 2013: Deloitte Now: Grant Thornton, Loyens & Loeff, Microsoft, PostNL, and IAANL Jochem Koole #SMSZI - JochemKoole.nl
  • 3. - Most of you did an MBA at INSEAD - A lot of you started their careers at McKinsey - Nearly all of you are entrepreneurs - Each one of you has over 500 LinkedIn connections, A network of roughly 40 million (!!!) people About you #SMSZI - JochemKoole.nl
  • 4. First half - Theoretical background - The Big Shift - Three levels in every social medium - Successfully using social media (as a business tool) Second half - Practical assignments - Five steps to success - Next steps Today #SMSZI - JochemKoole.nl
  • 5. Warning: it‟s not rocket science! #SMSZI - JochemKoole.nl
  • 6. Specific examples #SMSZI - JochemKoole.nl
  • 7. The Big Shift “So what!?” #SMSZI - JochemKoole.nl
  • 8. Adapt or die VS VS VS #SMSZI - JochemKoole.nl
  • 9. The Big Shift From knowledge stocks to knowledge flows From man power to digital power From efficiency to scalable learning #SMSZI - JochemKoole.nl
  • 10. From knowledge stocks to knowledge flows #SMSZI - JochemKoole.nl
  • 11. #SMSZI - JochemKoole.nl From man power to digital power
  • 12. #SMSZI - JochemKoole.nl From efficiency to scalable learning
  • 13. So, what does this have to do with social media? #SMSZI - JochemKoole.nl
  • 14. #SMSZI - JochemKoole.nl Social media
  • 15. Social media are „just‟ tools… #SMSZI - JochemKoole.com
  • 16. The social internet on the other hand, is here to stay #SMSZI - JochemKoole.com
  • 17. #SMSZI - JochemKoole.nl Level 1 - Users and their profiles
  • 18. Level 1 - Users and their profiles #SMSZI - JochemKoole.nl
  • 19. Level 2 - Connections #SMSZI - JochemKoole.nl
  • 20. Level 2 - Connections #SMSZI - JochemKoole.nl
  • 21. Hyper distribution #SMSZI - JochemKoole.nl
  • 22. Level 3 - Groups #SMSZI - JochemKoole.nl
  • 23. Level 3 - Groups #SMSZI - JochemKoole.nl
  • 24. Search functionality #SMSZI - JochemKoole.nl Search
  • 25. #SMSZI - JochemKoole.nl Search functionality
  • 26. Social media are excellent tools To listen to your target audience To establish and intensify relationships To showcase yourself, your knowledge, and expertise #SMSZI - JochemKoole.com
  • 27. Time is the only limiting factor #SMSZI - JochemKoole.com
  • 28. Determine your goal(s) What are you trying to achieve? Who are involved? Why are you looking to achieve this? #SMSZI - JochemKoole.com
  • 29. Goals for IAANL - What? Increase event attendance & number of paying members Increase visits to INSEADAlumni.net and activity #SMSZI - JochemKoole.com
  • 30. All of you! Goals for IAANL - Who? #SMSZI - JochemKoole.nl
  • 31. Goals for IAANL - Who? #SMSZI - JochemKoole.nl Your personal target IAANL audience Who are they? Which demographic & sociological features apply to them? What is on their mind? What is their biggest issue / challenge?
  • 32. - To build a sustainable INSEAD alumni network in The Netherlands #SMSZI - JochemKoole.nl Goals for IAANL - Why?
  • 33. Social business goals Step 1 – Optimize profile Step 2 – Optimize network Step 3 – Collect content Step 4 – Create & distribute content Step 5 – Dialogue Successfully using social media (as a business tool) #SMSZI - JochemKoole.nl
  • 34. Short break #SMSZI - JochemKoole.com
  • 35. Social business goals Step 1 – Optimize profile Step 2 – Optimize network Step 3 – Collect content Step 4 – Create & distribute content Step 5 – Dialogue Successfully using social media (as a business tool) #SMSZI - JochemKoole.nl
  • 36. Step 1 - Optimize profile #SMSZI - JochemKoole.nl Indicate whom you‟re helping with what
  • 37. Step 2 - Optimize network #SMSZI - JochemKoole.nl
  • 38. Step 3 - Collect content #SMSZI - JochemKoole.nl Get content from your personalized feed
  • 39. #SMSZI - JochemKoole.nl Your favorite websites in Feedly Step 3 - Collect content
  • 40. #SMSZI - JochemKoole.nl All content on your favorite subjects Step 3 - Collect content
  • 41. Make sure your content… - Is current - Teaches your target audience something new, or helps build trust / relationships, or motivates your target audience into action - Is adjusted to possibilities and restrictions of the tool - Is really valuable to your target audience #SMSZI - JochemKoole.nl Step 4 - Create & distribute content
  • 42. #SMSZI - JochemKoole.nl Step 4 - Create & distribute content
  • 43. #SMSZI - JochemKoole.nl Step 5 - Dialogue - Not only start conversations, contribute to them as well - Like, Comment and Share - Don‟t forget to (@) Mention people
  • 44. #SMSZI - JochemKoole.nl Step 5 - Dialogue
  • 45. Only 48 hours left… #SMSZI - JochemKoole.com
  • 46. - Learn from each other - Geert‟s here to help! - Learn from Collaborne Knowledge Base for IAAF - Submit issues with Collaborne Support Use available resources #SMSZI - JochemKoole.com
  • 47. Free tips and downloads on JochemKoole.nl Nice to connect on LinkedIn, Twitter, Google+ or INSEADAlumni.net Or Jochem@JochemKoole.com +31(0)6 47 39 48 45 Thanks for your attention! #SMSZI - JochemKoole.com
  • 48. The images in this presentation are substitute to a Creative Commons license and therefore can be used and adjusted for commercial purposes Disclaimer #SMSZI - JochemKoole.com