presented by

                                   Humanize
                                    Your      www.jocelynwallace...
ILLUSTRATION BY JOCELYN WALLACE ©




ME!
      It’s All About
ILLUSTRATION BY JOCELYN WALLACE ©




No?
ILLUSTRATION BY JOCELYN WALLACE ©




Who
 is
My Ideal Client?
Humanize
                                     Your
                                    Brand
PHOTOGRAPHY BY JOCELYN WALLAC...
1 Create
ILLUSTRATION BY JOCELYN WALLACE ©




                                    a Client
                              ...
ILLUSTRATION BY JOCELYN WALLACE ©




                                      Good
                                    2
   ...
3
                      Challenged
                        How?




Humanize Your Brand       www.jocelynwallace.com
ILLUSTRATION BY JOCELYN WALLACE ©




                                    4 Gets Excited
                                 ...
ILLUSTRATION BY JOCELYN WALLACE ©



                                      Greatest
                                    5
...
ILLUSTRATION BY JOCELYN WALLACE ©




                                    6 Patterns & Themes
Humanize Your Brand         ...
Humanize
                                     Your
                                    Brand
PHOTOGRAPHY BY JOCELYN WALLAC...
presented by



                                              www.jocelynwallace.com




Content, design, photography and ...
this content was inspired
in part by certi ed coach
training received from

Mitch Matthews
www.akickinthepants.com
www.mit...
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Humanize your Brand

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When business models are formed or reinvented, why is it so tempting to focus on what the business does (products & services) versus WHO the business serves? This presentation provides 6 steps to identifying your ideal client, using visual thinking and a little humor. But in all seriousness, when you start with a clear picture of your ideal client, it's much easier humanize your brand and see transforming business results.

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Humanize your Brand

  1. 1. presented by Humanize Your www.jocelynwallace.com Brand PHOTOGRAPHY BY JOCELYN WALLACE ©
  2. 2. ILLUSTRATION BY JOCELYN WALLACE © ME! It’s All About
  3. 3. ILLUSTRATION BY JOCELYN WALLACE © No?
  4. 4. ILLUSTRATION BY JOCELYN WALLACE © Who is My Ideal Client?
  5. 5. Humanize Your Brand PHOTOGRAPHY BY JOCELYN WALLACE © identify your ideal client in 6 steps www.jocelynwallace.com
  6. 6. 1 Create ILLUSTRATION BY JOCELYN WALLACE © a Client Avatar! Humanize Your Brand www.jocelynwallace.com
  7. 7. ILLUSTRATION BY JOCELYN WALLACE © Good 2 At? Humanize Your Brand www.jocelynwallace.com
  8. 8. 3 Challenged How? Humanize Your Brand www.jocelynwallace.com
  9. 9. ILLUSTRATION BY JOCELYN WALLACE © 4 Gets Excited About? Humanize Your Brand www.jocelynwallace.com
  10. 10. ILLUSTRATION BY JOCELYN WALLACE © Greatest 5 Needs? Humanize Your Brand www.jocelynwallace.com
  11. 11. ILLUSTRATION BY JOCELYN WALLACE © 6 Patterns & Themes Humanize Your Brand www.jocelynwallace.com
  12. 12. Humanize Your Brand PHOTOGRAPHY BY JOCELYN WALLACE © Let Your Avatar Drive Your Business www.jocelynwallace.com
  13. 13. presented by www.jocelynwallace.com Content, design, photography and illustration by Jocelyn Wallace, Red Eleven Group, LLC Blog: jocelyn@jocelynwallace.com Twitter: jocelynwallace_
  14. 14. this content was inspired in part by certi ed coach training received from Mitch Matthews www.akickinthepants.com www.mitchmatthews.com

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