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Humanize your Brand

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When business models are formed or reinvented, why is it so tempting to focus on what the business does (products & services) versus WHO the business serves? This presentation provides 6 steps to …

When business models are formed or reinvented, why is it so tempting to focus on what the business does (products & services) versus WHO the business serves? This presentation provides 6 steps to identifying your ideal client, using visual thinking and a little humor. But in all seriousness, when you start with a clear picture of your ideal client, it's much easier humanize your brand and see transforming business results.

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  • 1. presented by Humanize Your www.jocelynwallace.com Brand PHOTOGRAPHY BY JOCELYN WALLACE ©
  • 2. ILLUSTRATION BY JOCELYN WALLACE © ME! It’s All About
  • 3. ILLUSTRATION BY JOCELYN WALLACE © No?
  • 4. ILLUSTRATION BY JOCELYN WALLACE © Who is My Ideal Client?
  • 5. Humanize Your Brand PHOTOGRAPHY BY JOCELYN WALLACE © identify your ideal client in 6 steps www.jocelynwallace.com
  • 6. 1 Create ILLUSTRATION BY JOCELYN WALLACE © a Client Avatar! Humanize Your Brand www.jocelynwallace.com
  • 7. ILLUSTRATION BY JOCELYN WALLACE © Good 2 At? Humanize Your Brand www.jocelynwallace.com
  • 8. 3 Challenged How? Humanize Your Brand www.jocelynwallace.com
  • 9. ILLUSTRATION BY JOCELYN WALLACE © 4 Gets Excited About? Humanize Your Brand www.jocelynwallace.com
  • 10. ILLUSTRATION BY JOCELYN WALLACE © Greatest 5 Needs? Humanize Your Brand www.jocelynwallace.com
  • 11. ILLUSTRATION BY JOCELYN WALLACE © 6 Patterns & Themes Humanize Your Brand www.jocelynwallace.com
  • 12. Humanize Your Brand PHOTOGRAPHY BY JOCELYN WALLACE © Let Your Avatar Drive Your Business www.jocelynwallace.com
  • 13. presented by www.jocelynwallace.com Content, design, photography and illustration by Jocelyn Wallace, Red Eleven Group, LLC Blog: jocelyn@jocelynwallace.com Twitter: jocelynwallace_
  • 14. this content was inspired in part by certi ed coach training received from Mitch Matthews www.akickinthepants.com www.mitchmatthews.com

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