Humanize your Brand
by Jocelyn Wallace
- 980 views
When business models are formed or reinvented, why is it so tempting to focus on what the business does (products & services) versus WHO the business serves? This presentation provides 6 steps to ...
When business models are formed or reinvented, why is it so tempting to focus on what the business does (products & services) versus WHO the business serves? This presentation provides 6 steps to identifying your ideal client, using visual thinking and a little humor. But in all seriousness, when you start with a clear picture of your ideal client, it's much easier humanize your brand and see transforming business results.
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Eldo Le Wirrya
