The changing face of philanthropyPresentation Transcript
The Changing Face of Philanthropy Jocelyn HarmonVP of Sales and Marketing, Network for Good
Thank you Rachel
Where are we now?
Welcome to fundraising 2011 style!
What’s a nonprofit to do?
4 Trends to Watch
1 - Embrace the changingdemographics of our country.
Yet, we’re not a diverse sector
Susan G. Komen for the Cure
Get to know the Millenials
Learn how different age groups give.
Focus on women!
The Girl Effect
Women Give More Than Men
Women control 51.3% of wealth
Questions for you?• What are you doing to respond to the demographic shifts shaping your city, state, and county?• Specifically, what are you doing to connect with – people of color, – young people – and women philanthropists?
2. Embrace technology and leverage it for giving – STRATEGICALLY!
$20,000,000,000+Online Giving in 2010
And it’s growing!
Major donors give online
But it’s still only a slice of the pie % of Total Giving
Your website is your home base
5,000,000,000The number of cell phone subscriptions in 2010
Mastering Mobile – 3 Options• Text to Give• Smart phone apps• Mobile Websites
Questions for you?• What are your online fundraising goals?• How can you use technology to raise more money, acquire new donors and retain the ones you have?• What is your staff capacity for managing new media?• Do you have the basics in place, i.e. is your website and email list up to snuff?
3. Embrace social giving.
Questions for you?• How are you building a network of volunteer fundraisers for your organization?• How are you enabling your best fundraisers to raise funds for you?• How are you staying connected to these new evangelists who are connected to each other but might not be connected to you?
4. Personalize, personalize personalize.
Questions for you?• How can you personalize the giving experience for your donors by giving them options for how they express their generosity?• How can you draw them closer to you by making them feel like the special, valuable and unique individuals they are?