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Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
Online Strategies And Tools For Success 8.19.08
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Online Strategies And Tools For Success 8.19.08

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Workshop at the Center for Nonprofit Advancement on 8.19.08

Workshop at the Center for Nonprofit Advancement on 8.19.08

Published in: Economy & Finance, Business
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  • 1. Online Strategies and Tools for Success Jocelyn Harmon Director of Business Development Triplex [email_address] www.marketingfornonprofits.org
  • 2. Agenda
    • What is online marketing?
    • So what and who cares?
    • Who should do it?
    • How?
    • Some tools you can use
    • Learn from the best
  • 3. What is online marketing?
    • Any digital communication designed to generate a response, such as a donation, an event registration, a newsletter sign-up etc.
  • 4. So What and Who Cares?
    • It’s inexpensive.
    • It’s efficient.
    • It’s effective.
    • It can help you reach new and younger donors.
    • It can enable your best supporters to market you.
    • It’s measurable.
    • It’s fun!
  • 5. Who’s Online?
      • 76% of men are online
      • 74% of women are online
      • 92% of 18 – 29 year olds are online
      • 72% of 50 – 64 year olds are online
      • 94% with household income of $75,000+ more are online
      • 61% of people with household income of $30,000 or less are online
      • Source: Pew Internet & American Life Project
      • 170 million MySpace members
      • 66 million Facebook users
  • 6. What are they doing?
      • 92% sending or reading e-mail
      • 91% using a search engine
      • 71% getting news
      • 48% watching a video on a video-sharing site like YouTube or Google Video
      • 47% looking for news or information about politics or the upcoming campaigns
      • 39% (57 million people) reading blogs
      • Source: Pew Internet & American Life Project
  • 7. Who should do it?
  • 8. But How?
    • Strategy first.
    • Tactics second.
  • 9. Be interesting.
    • What’s your point of view?
  • 10. Be interested.
    • Read and comment on what other folks are saying.
    • Join networks.
    • Distribute and link to content.
    • Participate!
  • 11. Be real.
    • People are tired of “corporate speak.”
    • Be passionate, be creative, but most of all be real!
  • 12. Be brief.
  • 13. Be careful.
  • 14. Be brave.
    • The Internet enables anyone to connect across space and time.
    • The possibilities are endless…
  • 15. Tools You Can Use
    • Blogs
    • RSS
    • Charity widgets
    • Social networking sites
    • Video
  • 16. Blogs
        • Enable instant communication.
        • Put a real face on an organization.
        • Are easy to update.
        • Are deeply LOVED by search engines.
        • Are a great way to build and organize content.
  • 17. RSS
    • “ If you don’t like the news…go out and make some of your own.”
    • - Wes “Scoop” Nisker
  • 18. Charity Widgets
    • Are portable.
    • Enable the best kind of fundraising - person-to-person.
    • Incorporate video, text and audio.
    • Enable impulse transactions.
    • Are SUPER EASY to create.
  • 19. Social Networking Sites
        • Enable real-time conversations.
        • Are places where people are already congregating.
        • Are platforms for your supporters to support you.
  • 20. Videos
    • Help show the emotional side of your nonprofit.
    • Are portable.
    • Bonus: People spend a TON of time on YouTube!
  • 21. Nothing is perfect. Well, almost nothing…
    • You WILL lose control of your message.
    • Some audiences may not be ripe, yet!
    • You have to have a back end.
  • 22. 4 things to remember
  • 23. 1. You need a sound strategy to succeed online. This means, in part, having an authentic voice and engaging in real conversations.
  • 24. 2. Your audience isn’t (just) listening to you. They’re listening to what others say about you.
  • 25. 3. Online marketing tools are easy for people to cut and paste and pass on. This “viral activity” can lead to an exponential increase in donations, participation, and sales for the smart charity.
  • 26. 4. The Internet is leveling the playing field for nonprofits. Now even the smallest groups have the opportunity to talk and be heard.
  • 27. Learn from the Best
    • Beth Kanter’s Blog
    • Katya’s Nonprofit Marketing Blog
    • Seth Godin
    • Kiva
    • Case Foundation
    • Allison Fine
    • NTEN
    • NetSquared.org

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