HP Computers are Racist<br />
Diversifying Your Tech and Online Communications Teams<br />Allyson Kapin, Rad Campaign & Women Who Tech<br />Ivan Boothe,...
Let’s talk<br />What is diversity?<br />So what and who cares?<br />How do you make your organization, team, coalition, et...
What Does Diversity Mean to You?<br />
Diversity is not<br />Serving communities of color. <br />Having one black programmer or senior team member. <br />About s...
Diversity is not<br /> Creating a tech product in a silo.<br /> Having a communications team comprised mostly of men or wo...
Diversity is<br />About process and people.<br />Good for business. It feeds innovation and enhances competitiveness.<br /...
The U.S. is Changing. How Does your Nonprofit Measure Up?<br />	The US population is<br />	comprised of over 50% women and...
Generation Y is the Most Diverse<br />	“Generation Y is proving more diverse (and open) than any preceding generation, wit...
Black, Hispanic and Asian Americans Vote! Is your Online Communications Team Connecting to these Constituents?<br />	“Duri...
Unfortunately, We’re Not a Diverse Sector.<br />
	“92 percent of national nonprofits headquartered in Washington, DC are led by white executive directors.” <br />–Racial D...
Does this Look Familiar?A Snapshot of Nonprofit Boards!<br />86% of nonprofit board members are non-Hispanic white.<br />7...
So What! Who Cares?3 Reasons Diversity is Good for Nonprofits<br />Raise more money<br />Women make contributions to twice...
So What! Who Cares?3 Reasons Diversity is Good for Nonprofits<br />2. 	Enhance your outreach<br />Diversity on staff can h...
5 Tips for Making Your Online Communications TeamsMore Diverse<br />Map your network and empower the edges.<br />Meet new ...
Lets Get Tactical: Key Questions to Answer<br /> Who is missing from this debate/constituency?<br /> Where do they “live?”...
Lets Get Tactical: Key Questions to Answer<br />Are you questioning your social assumptions?<br />Is leadership invested?<...
Resources for you<br />The She Spot: Why Women are the Market for Changing the World and How to Reach Them – Lisa Witter a...
More resources for you<br />Women Who Tech: Champions women in technology. http://www.womenwhotech.com<br />Latism in Soci...
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Diversity Final

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Diversity Final

  1. 1. HP Computers are Racist<br />
  2. 2. Diversifying Your Tech and Online Communications Teams<br />Allyson Kapin, Rad Campaign & Women Who Tech<br />Ivan Boothe, Rootwork<br />Shireen Mitchell, Digital Sistas<br />Jocelyn Harmon, Care2<br />
  3. 3. Let’s talk<br />What is diversity?<br />So what and who cares?<br />How do you make your organization, team, coalition, etc. more diverse?<br />Resources and good reads<br />
  4. 4. What Does Diversity Mean to You?<br />
  5. 5. Diversity is not<br />Serving communities of color. <br />Having one black programmer or senior team member. <br />About sacrificing quality. (Offensive Argument Often Used in Fighting Quotas.)<br />
  6. 6. Diversity is not<br /> Creating a tech product in a silo.<br /> Having a communications team comprised mostly of men or women who are intimidated to speak up about namingyour product after a tampon.<br />#ITampon became the number 1 trend on Twitter and out paced Apple’s #Ipad! <br />
  7. 7. Diversity is<br />About process and people.<br />Good for business. It feeds innovation and enhances competitiveness.<br />About leadership, creativity and multiple perspectives.<br />Inclusion!<br />
  8. 8. The U.S. is Changing. How Does your Nonprofit Measure Up?<br /> The US population is<br /> comprised of over 50% women and 40%+ people of color. <br />- US Census Bureau. <br /> “The census calculates that by 2042, Americans who identify themselves as Hispanic, black, Asian, American Indian, Native Hawaiian and Pacific Islander will together outnumber non-Hispanic whites.”<br />– The NYTimes<br />
  9. 9. Generation Y is the Most Diverse<br /> “Generation Y is proving more diverse (and open) than any preceding generation, with many more young people of color, first- and second- generation immigrants and mixed-race individuals.”<br /> - Convergence: How Five Trends Will Shape the Social Sector, La Piana Associates<br />
  10. 10. Black, Hispanic and Asian Americans Vote! Is your Online Communications Team Connecting to these Constituents?<br /> “During the 2008 Presidential election, voter turnout increased by about “2 million more black voters, 2 million more Hispanic voters and about 600,000 more Asian voters, while the number of non-Hispanic white voters remained statistically unchanged,” <br />- US Census Bureau. <br />
  11. 11. Unfortunately, We’re Not a Diverse Sector.<br />
  12. 12. “92 percent of national nonprofits headquartered in Washington, DC are led by white executive directors.” <br />–Racial Diversity Collaborative & Urban Institute<br />What is the demographic make up of your tech and online communications team?<br />
  13. 13. Does this Look Familiar?A Snapshot of Nonprofit Boards!<br />86% of nonprofit board members are non-Hispanic white.<br />7% black<br />4% Hispanic<br />4% Asian<br />Larger budget = more men<br />FrancieOstrower, Nonprofit Governance in the US: Findings on Performance and Accountability from the First National Representative Study<br />
  14. 14. So What! Who Cares?3 Reasons Diversity is Good for Nonprofits<br />Raise more money<br />Women make contributions to twice as many charitable organization as men do.*<br />Black women are more likely to give to charity than White women (in households with incomes of $25,000 or more), and they are more likely to give in excess of $1,000. What’s more, people of color are more likely to give when asked for a donation, but are asked less often<br />than their White counterparts.*<br />More diverse boards = <br />more diverse funding streams.<br />*The She Spot: Why Women are the Market <br />for Changing the World and How to Reach Them <br />– Lisa Witter and Lisa Chen<br />
  15. 15. So What! Who Cares?3 Reasons Diversity is Good for Nonprofits<br />2. Enhance your outreach<br />Diversity on staff can help you reach and connect with diverse communities.<br />3. Build better products/programs/services<br />HP video resulted in public backlash.<br />Facebook’s lack of measurement of membership demographics has implications for nonprofit Fan Pages and outreach! Do we know who we are really reaching?<br />
  16. 16. 5 Tips for Making Your Online Communications TeamsMore Diverse<br />Map your network and empower the edges.<br />Meet new folks (lots of them!).<br />Learn about a community vs. stumbling into a it and trying to represent people you don’t know.<br />“Open the door.”<br />Tap into affinity networks. <br />
  17. 17. Lets Get Tactical: Key Questions to Answer<br /> Who is missing from this debate/constituency?<br /> Where do they “live?”<br /> Do the people on your staff have relationships with them? <br /> What tools should we be using to reach diverse audiences? <br />
  18. 18. Lets Get Tactical: Key Questions to Answer<br />Are you questioning your social assumptions?<br />Is leadership invested?<br />What would this coalition/program/service/application look like if we looked thru a “diversity lens?”<br />
  19. 19. Resources for you<br />The She Spot: Why Women are the Market for Changing the World and How to Reach Them – Lisa Witter and Lisa Chen<br />Beyond the Echo Chamber: Reshaping Politics Through Progressive Networked Media – Jessica Clark and Tracy Van Slyke<br />Hi5:  Entertainment based social network comprised of mostly young (18-34). 75% of Hi5 members are people of color. http://www.hi5.com<br />Blogging While Brown: Conference on bloggers of color. http://www.bloggingwhilebrown.com/<br />Center for Media Justice: Uses strategic communications and media activism to build a powerful movement for racial justice, economic equity, and human rights. http://centerformediajustice.org/<br />
  20. 20. More resources for you<br />Women Who Tech: Champions women in technology. http://www.womenwhotech.com<br />Latism in Social Media: An organization of social media professionals of Hispanic origin. http://latism.org/<br />Blogalicious: Conference for women bloggers of color. http://www.blogaliciousweekend.com/<br />MiGente.com: Latino-American social network - http://www.migente.com<br />Black Planet: Online social networking site for the African American community. http://www.blackplanet.com/<br />Black Web 2.0: Destination for African-American’s in technology and new media. http://www.blackweb20.com/<br />
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