Data Appending Strategies Bridge 5 09 Final
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Data Appending Strategies Bridge 5 09 Final

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  • Duck environmental story.
  • Duck environmental story.

Data Appending Strategies Bridge 5 09 Final Data Appending Strategies Bridge 5 09 Final Presentation Transcript

  • Data Appending Strategies to Enhance Your List and Raise More Money Jocelyn Harmon and Catherine Algeri Triplex Interactive www.emailforimpact.com
  • Agenda: To turn you into a
  • The Problem: Your donors are different!
  • Your goal
    • Determine your donors’
    • true motivation
    • for connecting
    • to your cause.
  • Sans crystal ball…
  • You need data !
  • A true story…
  • Haven’t we seen these folks before?
  • The Solution
    • Append demographic data
      • Hunting licenses
      • Fishing licenses
  • Another true story…
  • The Problem: Their donors are different too!
  • The Solution
    • Append demographic data
      • Dog owner
    • Increase in response and gift!
  • What is a data append?
    • Adding a point of information to your existing house file.
  • Different Data Elements
    • Lifestyle data – dog vs. cat owner, interest in travel, etc.
    • Demographic data – age and wealth
    • Marketing data – email, phone, social
  • Uses of Demographic Data Find prospects for Planned Giving
    • How?
    • Append Age, Wealth,
    • Home Value,
    • Presence of Children
  • Marketing/Fundraising Data
    • Phone,
    • Email and
    • Social Data Appends
  • Phone appends
    • What? Why?
    • Convert new activists into donors
  • Email Appends
    • What? Why?
    • Engage in multi-channel marketing
    • Make your marketing cost-effective
    • Save the environment
    • Because that is how some of your donors want to communicate with you.
  • Story #3…
  • The opportunity
    • Save $ on their renewal campaign.
  • The Solution
    • Move it online!
    • E-renewals became such a success they catalyzed an investment in online fundraising.
    • We helped them find an additional 12,000 emails for existing members.
  • Social Data Appending
    • What? Why?
    • Validate the need for a social media program
    • Find out where you stakeholders “live” online.
    • Get in front of your donors’ friends.
    • One client increased their Facebook followers 500%.
    • *Think communications vs. fundraising.
  • Sell it to your boss! Drum roll please…
    • Data appending can help you:
    • Identify the best prospects for planned giving and major gifts.
    • Communicate with donors via their preferred channels of communication.
    • Find new donors, advocates and members
    • Segment your campaigns.
    • Raise more $
  •  
  • Contact us!
    • Catherine Algeri
    • Senior Account Director, Triplex Interactive,
    • Email: catherine.algeri@emailforimpact.com
    • Twitter: @catherinealgeri
    • 202-973-5408
    • Jocelyn Harmon,
    • Director of Business Development, Triplex Interactive
    • Email: jocelyn.harmon@emailforimpact.com
    • Twitter: @jocelynharmon
    • 202-973-5410