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Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides

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  • You knew who your major donors were…
  • Pyramid is getting mushy Can’t really assume that social media engaged donors are at the bottom People who are only are not likely to be the middle donors Great equalizer
  • Transcript

    • 1. Bridging Your Direct Marketing and Social Media Activities for Fundraising Success Jocelyn Harmon, Roz Lemieux & Evan Parker
    • 2. Back in the day…
    • 3. Back in the day…
      • Direct mail
      • Telemarketing
      • Events
      • Face to face solicitations
    • 4. But now…here comes everybody!
    • 5.
      • 200+ million people on Facebook
      • 133 million blog records indexed since 2002 – Technorati
      • 75% of online adults use some form on social media - Forrester
    • 6. 100s of new tools
    • 7. So who should you pay attention to and how ?
    • 8.  
    • 9.  
    • 10. Key considerations
      • What do you want to do?
      • Where do your stakeholders “live?”
      • 3. What ‘s your capacity?
      • Bonus: Understand the capabilities of the different media.
    • 11. What do you want to do?
      • a) Awareness – build a presence on social networks
      • b) Activism – see above
      • c) $ - direct mail is still KING, although online giving is on the increase
      • d) Acquistion – Google ad words, email marketing, co-reg
      • e) All of the above - 
    • 12. Where do your stakeholders “live”
      • How?
      • Do a survey
      • Do a social data append
    • 13. Understand the capabilities of different media
      • Causes has raised $10 million since it’s launch two years ago.
      • but
      • Total giving to charitable organizations from individuals in 2008 was $229.3 billion (75%) !
    • 14. What’s your capacity?
      • Average nonprofit is allocating ¼ FTE to social media – The Port
      • Content is KING and takes a TON of time to create.
    • 15. The logical progression
      • Website first!
      • Email second!
      • Wade into social carefully !

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