Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides

Bridging Your Direct Marketing and Social Media Activities for Fundraising Success Jocelyn Harmon, Roz Lemieux & Evan Parker

Back in the day…

Back in the day…
Direct mail
Telemarketing
Events
Face to face solicitations

But now…here comes everybody!

200+ million people on Facebook
133 million blog records indexed since 2002 – Technorati
75% of online adults use some form on social media - Forrester

100s of new tools

So who should you pay attention to and how ?

Key considerations
What do you want to do?
Where do your stakeholders “live?”
3. What ‘s your capacity?
Bonus: Understand the capabilities of the different media.

What do you want to do?
a) Awareness – build a presence on social networks
b) Activism – see above
c) $ - direct mail is still KING, although online giving is on the increase
d) Acquistion – Google ad words, email marketing, co-reg
e) All of the above - 

Where do your stakeholders “live”
How?
Do a survey
Do a social data append

Understand the capabilities of different media
Causes has raised $10 million since it’s launch two years ago.
but
Total giving to charitable organizations from individuals in 2008 was $229.3 billion (75%) !

What’s your capacity?
Average nonprofit is allocating ¼ FTE to social media – The Port
Content is KING and takes a TON of time to create.

The logical progression
Website first!
Email second!
Wade into social carefully !

http://www.marketingfornonprofits.org	64
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Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides

by Jocelyn Harmon on Jul 23, 2009

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