Au Presentation 3.29.09
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Au Presentation 3.29.09

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Presentation for American University Emerging Arts Leaders Symposium on 3.29.09

Presentation for American University Emerging Arts Leaders Symposium on 3.29.09

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Au Presentation 3.29.09 Au Presentation 3.29.09 Presentation Transcript

  • How do you shop and learn?
    • Watch TV
    • Read the paper
    • Listen to the radio
    • Attend workshops and conferences
    • Read mail
    • Read email
    • Search Google
    • Ask a friend
    • Read a review
    • Visit a website
  • Social Media 101
  • Agenda
    • What is social media?
    • So what and who cares?
    • A caveat
    • 4 Tools
    • Getting started
    • Learn from the best
    • Things to remember
  • What is social media?
    • Internet-based tools to share information, learn and connect with others.
    • Examples include, blogs, Facebook, Linkedin & MySpace, YouTube, Flickr, Twitter and podcasts.
  • Different from mass media
    • Social media
    • Ubiquitous
    • FREE
    • Easy to cut and paste and share
    • Social
    • Mass media
    • Inaccessible to most
    • Expensive
    • Short shelf life unless re-purposed via social media
    • 1-WAY
  • So what and who cares?
  • Social media is mainstream!
    • According to Forrester, 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007.
    • Women 75%
    • Men 73%
    • 18 – 29 year olds 87%
    • 50 – 64 year olds 72%
    • HI = $75,000 + 94%
    • HI = $30,000 or less 57%
    • Source: Pew Internet and American Life Project
  • Top 9 sites on the Internet
    • Google
    • Yahoo
    • YouTube
    • Live
    • Facebook
    • Msn.com
    • Wikipedia
    • Blogger
    • MySpace
    • Source: Alexa.com
  • Most important
    • It’s where your stakeholders are
    • Getting news - 70%
    • Watching video - 56%
    • Looking for info on Wikipedia - 47%
    • Reading blogs - 32% (57 million people)
    • Rating products, services or people – 32%
    • Source: Pew Internet and American Life Project
  • A caveat…
  • Don’t forget about Search and email
    • Read email 91%
    • Use a search engine 89%
    • These are the top-ranked online activities.
    • Source: Pew Internet & American Life Project
  • 4 Tools
  • Blogs – Use them to
        • Communicate quickly
        • Put a real face on your organization.
        • Get found in Search
        • Build, organize and share content – educate.
        • Test new programs and services
  • Social Networking Sites – Use them to
        • Build an audience, i.e. find new stakeholders
        • Increase brand awareness - educate
        • Ask your supporters to support you
  • YouTube – Use it to
    • Show vs. tell your story – educate.
    • Break up the monotony.
    • Remember: It’s the 3 rd most trafficked site on the Net
  • Twitter – Use it to
    • See what people are talking about right now
    • Drive traffic to other sites – educate.
    • Give your org a human feel
    • Reach people you can’t reach anywhere else.
  • Getting started
    • Set up Google Alerts and start listening to what people are already saying about you.
    • Do a Google blog search on key terms
    • Search Technorati and Alltop to find the influential bloggerss in your industry.
    • Follow other nonprofits on Twitter to see what they are talking about.
  • Learn from the Best
  • Key blogs
    • http://beth.typepad.com/
    • http://www.nten.org/blog
    • http://www.wearemedia.org/
    • http://www.corporatedollar.org/
    • http://www.nonprofitmarketingblog.com/
    • http://www.marketingfornonprofits.org/ 
  • Key books
    • Seth Godin – Flipping the Funnel (FREE e-book)
    • Charlene Li & Josh Bernoff – Groundswell: Winning in a World Transformed by Social Technologies
    • Debbie Weil - The Corporate Blogging Book
    • Andy Sernovitz - Word of Mouth Marketing: How Smart Companies Get Customers Talking
    • Dan Gillmore – We the Media: Grassroots Journalism by the People, for the People
    • Joe Trippi – The Revolution Will Not Be Televised: Democracy, the Internet and the Overthrow of Everything
    • Clay Shirky – Here Comes Everybody!
  • Things to Remember
  • Nothing is perfect. Well, almost nothing…
  • You will lose control of your message.
  • Some audiences may not be ripe – yet.
  • It takes a lot of time and creativity to succeed in social media.
  •  
  • Connect with me!
    • Jocelyn Harmon
    • Email: jocelyn_harmon@yahoo.com
    • Web: www.marketingfornonprofits.org
    • Twitter: @jocelynharmon