The Secret Life of Walter Mitty Jobsite Make the Leap Campaign
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The Secret Life of Walter Mitty Jobsite Make the Leap Campaign

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Jobsite is the exclusive Fox Media partner for the home movies DVD release of Ben Stiller’s acclaimed The Secret Life of Walter Mitty movie

Jobsite is the exclusive Fox Media partner for the home movies DVD release of Ben Stiller’s acclaimed The Secret Life of Walter Mitty movie

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The Secret Life of Walter Mitty Jobsite Make the Leap Campaign Presentation Transcript

  • 1. Jobsite and 20th Century Fox Home Entertainment have tied up to deliver #MAKETHELEAP The campaign draws parallels between Ben Stiller’s Secret Life of Walter Mitty career dreamer themed movie, and Jobsite’s purpose to connect the best in talent with the best in recruitment. #maketheleap
  • 2. Prizes and timelines A four week campaign from 7 April to 4 May. Prizes include: • A career makeover • Two nights luxury stay in a London hotel with return fare • Personal shopping experience (worth £500) • iPad Air #maketheleap
  • 3. Promotion • Solus email to Jobsite candidates - a database of 4.5m • Minimum 4 x print ads in Daily Mail’s Friday entertainment section • Homepage header & run of site promotion on Jobsite • Dedicated sign up page on Jobsite • Re-brand of Jobsite owned media: Twitter, Facebook and YouTube • Promotion of YouTube trailer #maketheleap
  • 4. #maketheleap
  • 5. Promotion Jobsite owned media stats: • Jobsite - 5.5m monthly visits • Facebook over 35k fans • Twitter over 21k follows • YouTube around 1,000 subscribers • #maketheleap will be promoted via TruView #maketheleap
  • 6. Connecting the best in talent with the best in recruitment #maketheleap