The way businesses are doing marketing is changing. The decline in Outbound (or Tradition) Marketing is a response to a recent and fundamental shift in consumer behaviour. People are more in control of what information they receive and how.
The new concept of Inbound Marketing offers consumers more power and control over what type of information they receive. Inbound Marketing activities don’t only cost less however they provide higher Return On Investment.
Watch the Social Media Presentation below to find out ways you can optimise your business online.