Social Media and your Business  Joao da Costa - SEO Manager & Digital Marketing Professional    Download: www.joaomarketin...
Why Social Media? Why Inbound?
Outbound (Traditional) MarketingINFORGRAPHIC: http://mashable.com/2011/10/30/inbound-outbound-marketing/
Inbound vs Outbound Marketing
Outbound vs Inbound Marketing
Inbound Marketing and Social Media
Social Media Channels in Perspective Users:               100mm                1000mm                    500mm        200m...
Your Traditional Database
Your Social Media Database
You Know more than you think you Know
SEO & SMO
Search Engine Optimisation (SEO) &  Social Media Optmisation (SMO)
Growth of Google Queries 2007-2012       Number of Searches/Day on Google          3 Billion Searches/Day                 ...
Paid vs Inbound Marketing                  Paid Marketing:                   ~10% of traffic                 ($40 Billion ...
How do I choose the right keywords?
Keywords Selection•Is the keyword relevant to mybusiness?•Does it bring qualified and           Relevancepotential traffic...
Keywords SelectionTraffic Volume and Competition                            Searches                   Broad        /     ...
Search Engine Supremacy
Optimise your Social Media Channels     SEO and Digital Marketing London
Optimise your Social Media Channels
Optimise your Social Media Channels
SEO & Social Media Connection    Web    site
Social Media Backlinks
Social Media Backlinks Impact
Social Media Backlinks – Klout Score
#10 Strategic Tips for Social Media
#1: You are Connecting with            Real People               Engage your audienceShow you care and you are here to hel...
#2: Share Relevant Information   that interests your audience                            Connect Customers
#3: Know Where to Put your Link #3b - Tweet Length:120 to 130 Characters Leave room for a RT
#4: Optimize Your Social Timing  Identify when followers are online, so they can potentially see your   message. At the hi...
#5: Optimize Your Social Share Formatting                                   Bad image and non-customized                  ...
#6 Social Media = Two Way Communication    “a complaint made private is better than public”                       Follow B...
#7: Company’s and Individual’s Profiles Brand Presence             Personalised Contact Thought Leader             Approac...
#8: Have Sharing Buttons on your Content
#9 How Many Tweets/Messages a Day?                                                 Keeping your Communication:            ...
#10a: LinkedIn Groups                         Have a place to                        connect with your                    ...
#10b: LinkedIn Company Pages
#10c: Facebook Pages
Monitoring and ROI
What are your Objectives?Lead Generation       Website Traffic                       Brand PositioningEngagement          ...
Social Media Monitoring Listen                    SearchMonitor                        Find           Communicate
Monitoring with TweetDeck                                Lists         Tweetdeck.com               # Hashtags             ...
64% of users are more likelyto purchase frombusinesses that answertheir questions on Twitter  SOURCE: The Wall Blog, http:...
Track What You Share - Bit.ly, Goo.glTracking of my socially shared links via http://bit.ly  Tracking of my socially share...
Measuring Tools - Hootsuitehttp://www.hootsuite.com/
Measuring Tools – Radian6http://www.radian6.com/
Measuring Tools - SEOmozhttp://www.seomoz.com/
Measuring Tools - Klouthttp://www.klout.com/
Measuring Tools – Google Analyticshttp://www.google.com/analytics
What’s New?
Facebook Graph Search
Joao da Costa, SEO Manager & Digital Marketing Professional • Download Presentation: www.joaomarketing.com/en/social-media...
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Social Media and your Business Presentation

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The way businesses are doing marketing is changing. The decline in Outbound (or Tradition) Marketing is a response to a recent and fundamental shift in consumer behaviour. People are more in control of what information they receive and how.

The new concept of Inbound Marketing offers consumers more power and control over what type of information they receive. Inbound Marketing activities don’t only cost less however they provide higher Return On Investment.

Watch the Social Media Presentation below to find out ways you can optimise your business online.

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Social Media and your Business Presentation

  1. 1. Social Media and your Business Joao da Costa - SEO Manager & Digital Marketing Professional Download: www.joaomarketing.com/en/social-media-presentation
  2. 2. Why Social Media? Why Inbound?
  3. 3. Outbound (Traditional) MarketingINFORGRAPHIC: http://mashable.com/2011/10/30/inbound-outbound-marketing/
  4. 4. Inbound vs Outbound Marketing
  5. 5. Outbound vs Inbound Marketing
  6. 6. Inbound Marketing and Social Media
  7. 7. Social Media Channels in Perspective Users: 100mm 1000mm 500mm 200mm 40mmSOURCE: http://searchenginewatch.com/article/2237733/Social-Media-Link-Building
  8. 8. Your Traditional Database
  9. 9. Your Social Media Database
  10. 10. You Know more than you think you Know
  11. 11. SEO & SMO
  12. 12. Search Engine Optimisation (SEO) & Social Media Optmisation (SMO)
  13. 13. Growth of Google Queries 2007-2012 Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012) http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  14. 14. Paid vs Inbound Marketing Paid Marketing: ~10% of traffic ($40 Billion of investment in 2012*) Inbound Marketing: ~90% of traffic (but only $5 Billion of investment in 2012*)*Via Forrester’s Interactive Marketing 2012 Report
  15. 15. How do I choose the right keywords?
  16. 16. Keywords Selection•Is the keyword relevant to mybusiness?•Does it bring qualified and Relevancepotential traffic? •Are people using my keyterms in Search Engines? •Will I secure a certain level of visitors if I improve my site position in SERPs? Traffic Competition Volume•How competitive my keywords are?•Can I potentially rank above othersites or are they more authoritativeand optimised then mine? 16
  17. 17. Keywords SelectionTraffic Volume and Competition Searches Broad / Exact 12100 / 170 8100 / 210 8100 / 210 12100 / 480 60500 / 590 33100 / 2900
  18. 18. Search Engine Supremacy
  19. 19. Optimise your Social Media Channels SEO and Digital Marketing London
  20. 20. Optimise your Social Media Channels
  21. 21. Optimise your Social Media Channels
  22. 22. SEO & Social Media Connection Web site
  23. 23. Social Media Backlinks
  24. 24. Social Media Backlinks Impact
  25. 25. Social Media Backlinks – Klout Score
  26. 26. #10 Strategic Tips for Social Media
  27. 27. #1: You are Connecting with Real People Engage your audienceShow you care and you are here to help/support them
  28. 28. #2: Share Relevant Information that interests your audience Connect Customers
  29. 29. #3: Know Where to Put your Link #3b - Tweet Length:120 to 130 Characters Leave room for a RT
  30. 30. #4: Optimize Your Social Timing Identify when followers are online, so they can potentially see your message. At the highest point, only ~6.5% of followers are onlineData via http://followerwonk.com
  31. 31. #5: Optimize Your Social Share Formatting Bad image and non-customized share & a mediocre snippet means lower CTR on Google+ Perfectly formatted image uploaded separate to post link makes for high visibility and CTR in Facebook.
  32. 32. #6 Social Media = Two Way Communication “a complaint made private is better than public” Follow Back / Connect allow communication with your clients and potential clients
  33. 33. #7: Company’s and Individual’s Profiles Brand Presence Personalised Contact Thought Leader Approach Potential Clients Professional Interaction Connect with Potential Clients Answer Direct Questions Build Relationships
  34. 34. #8: Have Sharing Buttons on your Content
  35. 35. #9 How Many Tweets/Messages a Day? Keeping your Communication: Interesting Relevant Informative It Depends on your Business and your AudienceStudy your Audience and your Communications Are people responding to it? Are people clicking on your links? Are you achieving your objectives? (web traffic, interactions, connections)
  36. 36. #10a: LinkedIn Groups Have a place to connect with your audience
  37. 37. #10b: LinkedIn Company Pages
  38. 38. #10c: Facebook Pages
  39. 39. Monitoring and ROI
  40. 40. What are your Objectives?Lead Generation Website Traffic Brand PositioningEngagement Thought Leadership
  41. 41. Social Media Monitoring Listen SearchMonitor Find Communicate
  42. 42. Monitoring with TweetDeck Lists Tweetdeck.com # Hashtags Keyword Searchhttp://www.tweetdeck.com/
  43. 43. 64% of users are more likelyto purchase frombusinesses that answertheir questions on Twitter SOURCE: The Wall Blog, http://wallblog.co.uk/2013/01/09/linkedin-reaches-200- million-members-worldwide-infographic/
  44. 44. Track What You Share - Bit.ly, Goo.glTracking of my socially shared links via http://bit.ly Tracking of my socially shared links via http://goo.gl/
  45. 45. Measuring Tools - Hootsuitehttp://www.hootsuite.com/
  46. 46. Measuring Tools – Radian6http://www.radian6.com/
  47. 47. Measuring Tools - SEOmozhttp://www.seomoz.com/
  48. 48. Measuring Tools - Klouthttp://www.klout.com/
  49. 49. Measuring Tools – Google Analyticshttp://www.google.com/analytics
  50. 50. What’s New?
  51. 51. Facebook Graph Search
  52. 52. Joao da Costa, SEO Manager & Digital Marketing Professional • Download Presentation: www.joaomarketing.com/en/social-media-presentation • Twitter: @JoaoPdaCosta • LinkedIn: http://www.linkedin.com/in/joaopdacosta • Professional Site: http://joaomarketing.com/enThe Future of Social Media

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