Enter 2011 inspiration

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Presentation of the 18th International Conference on Information Technology and Travel & Tourism. Enter 2011. Innsbruck. Austria

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Enter 2011 inspiration

  1. 1. Inspiration: how to attract clients to our destination @joantxo Llantada #Enter2011
  2. 2. http://www.personalizemedia.com/garys-social-media-count/
  3. 3. Google me, please joantxo@gmail.com / llantada_jua@gva.es @joantxo http://www.linkedin.com/in/joantxollantadahttp://www.facebook.com/joantxo http://e-turismo.blogspot.com http://picasaweb.google.com/joantxo http://es.youtube.com/user/joantxollantada http://joantxo.podomatic.com/ www.slideshare.net/joantxo
  4. 4. 2.200 billions internet users, 30% 4.500 billions of cellulars, 6/10 2013 there would be 6,7 billions of cellular, 4 of them smart phones 250.000 apps Twitter API300.000 iPhone apps, 10.000 Blackberry apps 20.000 Android apps IPad 14 millions in 2010 and +11.000 apps + 2.000 billions of downloads in Itunes
  5. 5. Inspiration Compare Planning Booking Travel Share • 94% France, 91% Germany and 95% Britain are now using the web in ONE of the steps of the shopping process • 59% France, 65% Germany and 71% Britain are now using the web in ALL of the steps • Average of webs that are visiting 4’3 in France, 5’1 in Germany and 4’2 in Britain
  6. 6. By 2015, 50% of theEuropean travelers will usesmartphones in the researchand booking process. Source:Euromonitor
  7. 7. adprosumersadvertiser + producer + consumer
  8. 8. Where are thetourist going?
  9. 9. Strategy 2.0
  10. 10. Marketing Mix – 5 Ps Product •Design Place •Technology •Retail •Usefullness •Wholesale •Convenience •Mail order •Value •Internet •Quality •Direct sales •Packaging •Perr to peer •Branding •Multi-Channel •Accessories •Warranty Target Promotion market •Special offer Price •Advertisements Strategies: •Endorsements Skimming •Usertrials Penetration •Direct marketing Psychologiacla •Leaflets/posters Cost-Plus •Free gifts Loss leader, etc. •Competions •Joint ventures
  11. 11. Marketing Mix – 5 Ps Product •Design •Technology •Usefullness •Convenience •Value •Quality •Packaging Place •Branding •Retail People •Accessories •Wholesale •Employees •Warranty •Mail order •Management •Internet •Culture •Direct sales •Customer service Target •Perr to peer •Multi-Channel market Promotion •Special offer •Advertisements Price •Endorsements Strategies: •Usertrials Skimming •Direct marketing Penetration •Leaflets/posters Psychologiacla •Free gifts Cost-Plus •Competions Loss leader, etc. •Joint ventures
  12. 12. Marketing Mix – 7 Ps Product •Design •Technology •Usefullness Physical enviroment •Convenience •Smart •Value •Run-down •Quality •Interface •Packaging Place •Comfort •Branding •Retail •Facilities •Accessories •Wholesale •Warranty •Mail order Process •Internet •Especially •Direct sales relevant tio service industries Target •Perr to peer •Multi-Channel •How are services market Price consumed? Strategies: Skimming People Penetration •Employees Promotion Psychologiacla •Management •Special offer Cost-Plus •Culture •Advertisements Loss leader, etc. •Customer service •Endorsements •Usertrials •Direct marketing •Leaflets/posters •Free gifts •Competions •Joint ventures
  13. 13. Long tail + ºBlue Ocean Strategy
  14. 14. Inspiring 2.0
  15. 15. Influentialsare storytellers• Generate advocates and lovemarks of our brands: • Brand story • Brand essence • Brand value proposition – Formula: great product + (promise + confirmation) = lovemarks The story is more powerfull than the brand, best story wins. Tom Peters
  16. 16. June 2009
  17. 17. April 2010
  18. 18. April 2010
  19. 19. May 2010
  20. 20. What is a blogtrip?
  21. 21. #blogtripF1 #blogtripFIB
  22. 22. Networking
  23. 23. Traditional media?, no thanks! Be relevant my friend !
  24. 24. Crowsourcing Wiki of the #blogtripF1
  25. 25. Building the strategy together
  26. 26. We are smarter than me"Tell me and I’ll forget. Show me and I might remember. Involveme and I’ll understand.“ Benjamin Franklin
  27. 27. ROE: return ofengagement
  28. 28. Conversation is on,from minute cero, and still go on
  29. 29. 67 % of twitter users who become followers of a brand are more likely to buy that brand’s products ‘Engaging Consumers via Facebook, Twitter Makes Them More Likely to Buy, Recommend,’ press release, March 10, 2010.
  30. 30. XThe ROI.The ROE: Return of Engagement 11 post with more than 19.000 visitors More than 400 pictures 1 post, more than 200.000 visitors 37 videos/5.693 views 4 post, more than 1.400.000 visitors
  31. 31. July 19th, 2010
  32. 32. Tribes, Seth Godin. October 1, 2010
  33. 33. Just yesterday !!
  34. 34. "We should all be concerned about the future because we will have to spend the rest of our lives there. “. Woody Allen
  35. 35. @abigailking @alastairmck @arantxar @isabellestravel @johnonolan @minube@sblanco @solotraveler @travmag @victoriamdq @wildjunket @IsabellesTravel@jimmypons @JohnONolan @lasseweb20 @Ruralworker @sarahleetravels@terryleetravels @viajarcondiego @501places @adventuregirl @BrilliantTips@chicadelatele @csahuquillo @DTravelsRound @WhyGoSpain @WorldLillie@traveldudes @EverywhereTrip @velvetescape @edans @anapiccola @joantxo Think tank travel

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