2.200 billions internet users, 30% 4.500 billions of cellulars, 6/10 2013 there would be 6,7 billions of cellular, 4 of them smart phones 250.000 apps Twitter API300.000 iPhone apps, 10.000 Blackberry apps 20.000 Android apps IPad 14 millions in 2010 and +11.000 apps + 2.000 billions of downloads in Itunes
Inspiration Compare Planning Booking Travel Share • 94% France, 91% Germany and 95% Britain are now using the web in ONE of the steps of the shopping process • 59% France, 65% Germany and 71% Britain are now using the web in ALL of the steps • Average of webs that are visiting 4’3 in France, 5’1 in Germany and 4’2 in Britain
By 2015, 50% of theEuropean travelers will usesmartphones in the researchand booking process. Source:Euromonitor
Influentialsare storytellers• Generate advocates and lovemarks of our brands: • Brand story • Brand essence • Brand value proposition – Formula: great product + (promise + confirmation) = lovemarks The story is more powerfull than the brand, best story wins. Tom Peters
Conversation is on,from minute cero, and still go on
67 % of twitter users who become followers of a brand are more likely to buy that brand’s products ‘Engaging Consumers via Facebook, Twitter Makes Them More Likely to Buy, Recommend,’ press release, March 10, 2010.
XThe ROI.The ROE: Return of Engagement 11 post with more than 19.000 visitors More than 400 pictures 1 post, more than 200.000 visitors 37 videos/5.693 views 4 post, more than 1.400.000 visitors