Project TiệmTạpHóa Presenter: VÕ GIA LINH Kent International College ADP1 - Advanced Diploma of IT
OVERVIEW Project TiệmTạpHóa
Overview Project On the list of 195 countries has most people use the internet on the world, Vietnam is ranked no.21and has over 24 millions people are using the internet. (data in 2010) Percentage of population using the internet under the water. The number of business really care to develop their brand in the internet is not much
Overview Project When Vietnam join to WTO, we have strong economic development and have life better. So that shopping habits (shopping at supermarkets, trade centers, shops dedicated ...) of Vietnam increased from 9% (2005) to 24% in 2010. Besides that, Vietnamese people often use the internet at work for personal. According to the survey showed that shopping online growth of 12%, online Banking is becoming popular with the growth rate from 7% to 11% and the number of buyers buy on the bit website, shopping website has increased more than 40%
SWOT ANALYTICS Project GROUPON
SWOT Analytics Chart
SWOT Analytics Chart
Not all people would use the internet especially housewives
Buyers are difficult to check the quality of products which they want to buy
Same model with another website
Reduce cost of sales, marketing and product prices will be cheaper.
Through the Internet to help customers save time and transportation costs. Closer to office workers and busy people.
Help customers easily search for products and easy contact.
Model easily stolen
Not enough products to provide
Increasing the number of customers, especially young people and people aged between 15-40 years old.
Easy access to customer
Changing the way traditional business
Sales not only in city but also some places nearLY
ACTION PROJECTS Project TiệmTạpHóa
DIGITAL MARKETING Project GROUPON
Overview Online Marketing Online advertising in the website include put banner and popup ads in famous website. Post articles on famous website
E-mail marketing with our customer and the other about our special event and product has low price Social marketing( Facebook, Zing me, Twitter) attracted much comment