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Snapshot of Online Business Opportunities in the
Middle East and North Africa
August 2013
contact@ward-advisors.com
Owned ...
Expertise
Joanna Truffaut | Executive Advisor
Master of Business Administration
Virginia Tech, Virginia, USA
Diploma in Ma...
3Owned and Operated by Mesh Venture Ltd
 Some of the largest markets in terms of
population –Saudi Arabia, Egypt… (>350 m...
4Owned and Operated by Mesh Venture Ltd
53 million actively using social networking in MENA
Facebook is the most popular...
5Owned and Operated by Mesh Venture Ltd
 The UAE leads MENA in being the home of the top 15 out of the 50 biggest brands ...
6Owned and Operated by Mesh Venture Ltd
 Created in 1976, Etisalat was the national telecom company until the opening of ...
7Owned and Operated by Mesh Venture Ltd
 Created in 1985, Emirates is the world’s most valuable airline brand, with a val...
8Owned and Operated by Mesh Venture Ltd
The Middle East and North Africa offers tremendous business opportunities in the ...
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Online Business Opportunities in the Middle East and North Africa

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Snapshot of Online Business Opportunities in the Middle East and North Africa

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Transcript of "Online Business Opportunities in the Middle East and North Africa"

  1. 1. Snapshot of Online Business Opportunities in the Middle East and North Africa August 2013 contact@ward-advisors.com Owned and Operated by Mesh Venture Ltd
  2. 2. Expertise Joanna Truffaut | Executive Advisor Master of Business Administration Virginia Tech, Virginia, USA Diploma in Management of Telecommunications (BS) Institut Telecom, Paris, France A Strategy and Operations Management expert, Joanna has worked in the past 12 years on strategic assignments involving business and technology assessments as well as new digital ventures set-up and launch with clients in the US, Europe and the UAE. She co-managed a leading TMT start-up incubator in the south of Paris and raised the first 500,00 USD for the creation of an innovation center. She has mentored, advised over 20 start-ups on Fund Raising, Product Development, Business Strategy and Business Development. Joanna managed a portfolio of 3 Ventures in the field of Datacenter services, Digital Media and Telecom hub services where she has brought her strong strategy and operations knowledge in these domains. She also has been a key investment advisor to STC Ventures, Middle East Venture Partners and Dubai Silicon Oasis. 2Owned and Operated by Mesh Venture Ltd
  3. 3. 3Owned and Operated by Mesh Venture Ltd  Some of the largest markets in terms of population –Saudi Arabia, Egypt… (>350 million people)  Common language: Arabic  Wide use of English in the Gulf countries  Highest per capital incomes in the Gulf countries Middle East and North Africa leading markets Egypt UAE KSA Algeria Morocco Tunisia 125 millions individuals online with an average YoY growth of 30% UAE, Bahrain, Qatar and Kuwait Internet penetration rate >50% 250 millions mobile phone subscribers, amongst which 51 million subscribers in KSA Key Internet figures The Arab world…online
  4. 4. 4Owned and Operated by Mesh Venture Ltd 53 million actively using social networking in MENA Facebook is the most popular social network followed by Google+ and Twitter Facebook users: 54+M up from 45M in 2011, mainly in UAE, Jordan, Lebanon, Qatar, Tunisia. Egypt Makes up >25% of total Facebook MENA users Social Media usage
  5. 5. 5Owned and Operated by Mesh Venture Ltd  The UAE leads MENA in being the home of the top 15 out of the 50 biggest brands in the region  The UAE and KSA lead with 29 brands out of 50 constituting 70 per cent of the total brand value in the Middle East ($39 billion)  Dubai is the hub for marketing agencies in MENA Brands in MENA
  6. 6. 6Owned and Operated by Mesh Venture Ltd  Created in 1976, Etisalat was the national telecom company until the opening of the market to another incumbent, du  Present in 18 markets through its various subsidiaries and associated companies  15th largest telecom operator in the world  53% of the UAE mobile phone market share – 7.3 million subscribers  Net income of $1.8 billion in 2012 Brands in MENA
  7. 7. 7Owned and Operated by Mesh Venture Ltd  Created in 1985, Emirates is the world’s most valuable airline brand, with a value of $3.7 billion  Emirates operates over 3,000 flights every week in close to 80 countries  Dubai acts as its hub  Net income of $622 million in 2012 Brands in MENA
  8. 8. 8Owned and Operated by Mesh Venture Ltd The Middle East and North Africa offers tremendous business opportunities in the field of Digital Marketing/digital media  Business opportunities outweigh political instability which is located especially in Levant (Syria, Lebanon, Iraq, Israel-Palestine) countries The wide spread use of the English language makes communication easy for business partners Waiting too long would be loosing lucrative opportunities Conclusion Document Sources: Arab Advisors, Arabmedia Outlook, Arabnet, the National
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