What good blogs do:
● Put a human face on an organisation
● Tell the inside story or shares information that
might not have been available to the public
● Consistently provides fresh content
● Allow (and encourage!) debate issues through
How you can use Facebook
1. Organisations may want to set up fan pages –
govt agencies probably don't!
2. Facebook's data-mining makes it an extremely
effective advertising tool for specific campaigns
3. Your employees are individuals who can use it
Remember: Facebook is just another
form of communication
Trust your employees to behave appropriately. It’s
what you hired them to do.
If you let them talk at conferences, meet with
clients or even chat with their friends in a pub, you
should trust them to use Facebook and other sites
Final points of extreme importance:
1. Social media is about two-way communication.
2. Social media requires a significant time
investment and management support to make it
3. Twitter, Facebook and blogging are current
buzzwords. Next year it may be something new.
4. Social media is not enough to reach everyone.
Image credits - Creative Commons
Images on Flickr
in the office: http://www.flickr.com/photos/wili/242264410/
ask a question http://www.flickr.com/photos/alanchan/2269833769/
guest post http://www.flickr.com/photos/59422307@N00/213496044/
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