with Joanna Penn
Author, Speaker & Entrepreneur
@ thecreativepenn
For AUTHORS, CREATIVES and other INTROVERTS
Voted one of the Top 10 Blogs of
Writers 3 years running , and one of
the Top 10 Blogs of Self-Publishers
2012
I’m also a ...
“…are drawn to the inner world of thought and
feeling, extroverts to the life of people and
activities.
Introverts focus o...
 Sharing your message. Helping and inspiring people
 It can be personally transformative
A venue for marketing your cre...
Keynote/Inspirational
Content
Workshop
presentation/facilitati
ng
MC/Event chair
Chair of panel or
panelist
Reading/perfor...
Start with your expertise and passion
Choose the market that people actually want and will
pay for
Look at speakers bureau...
Dress how you want to be perceived
Tailor your material to the specific audience
Manage your energy
Have handouts or workb...
 Ask yourself why you are afraid/anxious
 Keep in mind the goal on the other side of the fear
 Be incredibly prepared
 Preparation supports confidence
 So does authenticity
 Never apologize on stage
 Understand that you’ll never be perf...
 Tell your own stories
Your audience wants to see the real you
You can share your learning and problems
 Vulnerability...
 Attract attention online (perfect for introverts!)
 Volunteer/pitch for free speaking spots
 Join a speakers bureaux
Be useful, helpful and generous
Choose your brand
Have a website with a dedicated speaker’s
page
Ensure you have a profess...
Tricky question!
Know your audience
How in-demand are you?
Compare to speakers in your niche
How valuable is the opportuni...
 Does the opportunity match the reasons
you’re speaking?
 Is there a fair exchange of value?
 Does it fit into your goa...
As creatives in a crowded
world, we can no longer sit in
our rooms, creating alone, if we
want a viable income
 By addin...
Public Speaking For Authors, Creatives And Other Introverts
Public Speaking For Authors, Creatives And Other Introverts
Public Speaking For Authors, Creatives And Other Introverts
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Public Speaking For Authors, Creatives And Other Introverts

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The characteristics of introverts. Why authors should speak anyway, types of public speaking, how to decide on your topic/niche, tips for the speaking event itself, the speaker's mindset and dealing with anxiety, how to grow your confidence, authenticity for speakers, how to get speaking gigs, how to market your speaking business, what to charge, when to say no to speaking opportunities.
More in 'Public Speaking for Authors, Creatives and Other Introverts' http://www.thecreativepenn.com/speakingbook/ Available in print and ebook formats.

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Public Speaking For Authors, Creatives And Other Introverts

  1. 1. with Joanna Penn Author, Speaker & Entrepreneur @ thecreativepenn For AUTHORS, CREATIVES and other INTROVERTS
  2. 2. Voted one of the Top 10 Blogs of Writers 3 years running , and one of the Top 10 Blogs of Self-Publishers 2012 I’m also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013.
  3. 3. “…are drawn to the inner world of thought and feeling, extroverts to the life of people and activities. Introverts focus on the meaning they make of the events swirling around them; extroverts plunge into the events themselves. Introverts recharge their batteries by being alone; extroverts need to recharge when they don’t socialize enough.” Susan Cain, “Quiet: The Power of Introverts in a World that Won’t Stop Talking”
  4. 4.  Sharing your message. Helping and inspiring people  It can be personally transformative A venue for marketing your creative work and harnessing word-of-mouth marketing You’ll stand out from the crowded market  Successful creatives have to speak (festivals, conventions, radio, TV, book signings etc.)  Create multiple streams of income  Expenses paid travel  Serendipitous connection with new opportunities
  5. 5. Keynote/Inspirational Content Workshop presentation/facilitati ng MC/Event chair Chair of panel or panelist Reading/performin g your own work
  6. 6. Start with your expertise and passion Choose the market that people actually want and will pay for Look at speakers bureaux and what others are doing If you are unsure, decide what it is not Decide on your message
  7. 7. Dress how you want to be perceived Tailor your material to the specific audience Manage your energy Have handouts or workbook ready Remember, it’s not about you, it’s about the audience
  8. 8.  Ask yourself why you are afraid/anxious  Keep in mind the goal on the other side of the fear  Be incredibly prepared
  9. 9.  Preparation supports confidence  So does authenticity  Never apologize on stage  Understand that you’ll never be perfect, and that’s OK
  10. 10.  Tell your own stories Your audience wants to see the real you You can share your learning and problems  Vulnerability enables the audience to see you as a real person  The truth has credibility  It is possible to be your authentic, introverted self and still be a public speaker
  11. 11.  Attract attention online (perfect for introverts!)  Volunteer/pitch for free speaking spots  Join a speakers bureaux
  12. 12. Be useful, helpful and generous Choose your brand Have a website with a dedicated speaker’s page Ensure you have a professional photograph Promote your speaking to your email list and social media contacts
  13. 13. Tricky question! Know your audience How in-demand are you? Compare to speakers in your niche How valuable is the opportunity to you?
  14. 14.  Does the opportunity match the reasons you’re speaking?  Is there a fair exchange of value?  Does it fit into your goals?
  15. 15. As creatives in a crowded world, we can no longer sit in our rooms, creating alone, if we want a viable income  By adding public speaking to your repertoire, you can share your message and change people’s lives for the better
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