Skills, Resumes, & Salaries @joannalord | TheOnlineBeat.com Presented by: Joanna Lord Co-Founder & CMO TheOnlineBeat.com Search & Compare Jobs Online

The Flip Side of Popularity @joannalord | TheOnlineBeat.com “ Online marketing is a recession-proof career” Our jobs still seeing growth & We feel safe/job stability Attracts new candidates & Things get competitive

Stand Out & Succeed @joannalord | TheOnlineBeat.com Expand Your Skill Set Showcase Yourself Manage Expectations

Expand Your Skill Set

Showcase Yourself

Manage Expectations

Skills Back Then @joannalord | TheOnlineBeat.com Creative Methodical Well-written Analytical Willing to experiment Fast learner Expand Your Skill Set

Skills Now @joannalord | TheOnlineBeat.com Coding knowledge Well-networked Experienced Social media knowledge Brand expert Researcher Excellent writer Human calculator Creative Web design knowledge Multi-platform knowledge 2nd & 3rd tier success Product developer Data enthusiast Info-seeker Experimental Team lead Content creator Rich media Innovative thinker Expand Your Skill Set

How to Stay Ahead of the Curve @joannalord | TheOnlineBeat.com Read the blogs, join forums, engage in comments, etc. Beta into everything,take the tutorials, set Google alerts Training weekends, conferences, etc. Ask for demonstrations of 3rd party tools Read the official updates, posts, etc. Expand Your Skill Set

Read the blogs, join forums, engage in comments, etc.

Beta into everything,take the tutorials, set Google alerts

Training weekends, conferences, etc.

Ask for demonstrations of 3rd party tools

Read the official updates, posts, etc.

A Marketer’s Resume Checklist @joannalord | TheOnlineBeat.com Use numbers, numbers, numbers Show community engagement List certifications Highlight toolset experience Establish authority (blogging, speaking, etc) Showcase Yourself

The Art of Pimping Yourself @joannalord | TheOnlineBeat.com Showcase Yourself Jump on Reach out/Engage Be sincere Share knowledge (Social Media Style) 78% of recruiters Google you before even contacting you Give back

Titles & Salaries @joannalord | TheOnlineBeat.com Manage Expectations What we don’t know: Specifics Commission structures What we do know: Ranges Ability to train huge + Hybrid positions are good Ultimately: Job title should fit what you do daily . analyst strategist executive

Show Me the Money @joannalord | TheOnlineBeat.com Manage Expectations 5-year mark Seeing a plateau Next step? Add team members

5-year mark

Seeing a plateau

Next step? Add team members

Show Me the Money @joannalord | TheOnlineBeat.com Manage Expectations Similar signing salary Continuous growth

Similar signing salary

Continuous growth

Tweet Worthy Summaries @joannalord | TheOnlineBeat.com Industry is stable, but growing more competitive Expand skill set, stay informed Go beyond traditional resume templates Be active on the networks that make sense for your goals Increase value by taking on leadership/training roles

Industry is stable, but growing more competitive

Expand skill set, stay informed

Go beyond traditional resume templates

Be active on the networks that make sense for your goals

Increase value by taking on leadership/training roles

That about does it… @joannalord | TheOnlineBeat.com Thank You!! Questions or Comments? Email: joanna@theonlinebeat.com Twitter: @joannalord www.theonlinebeat.com