Twitter Tactics &
Search Marketing
      @joannalord
         CMO
   TheOnlineBeat.com




                 @joannalord | ...
Why Should We Stop Tweeting &
      Listen to this Lady?

               • 14 Million UV a month

               • Reach a...
This is a Tweeter’s tweet:




                  @joannalord | SMX Advanced 2009
brand


        This is a Marketer’s tweet:
                                  review



                   search




lear...
Twitter Tactics & Tools
            (for those who like to sleep)


• Automate

• Monitor

• Marketer-Friendly


         ...
Automate
                 Grow, respond, streamline
• Find people & connect
      - wefollow.com
      - mrtweet.com
     ...
Monitor
                     Research, track, quantify

• Research the conversations
       - search.Twitter.com
       - ...
Marketer-Friendly
          (shhh don’t tell the other industries about these…)



Twibs: business directory
Twitterfeed: ...
[Deep Breathe]

What to remember…

      Using tools, applications, dashboards
                is not the enemy.


       ...
Spammers are.




         @joannalord | SMX Advanced 2009
You love Twitter tools
              … but don’t be one.

• Research an application before giving your password.
       - ...
Thank You!!!
     In case you missed something
  (a.k.a. tweeted through the presentation…)




       @joannalord
joanna@...
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Twitter Tactics & Tools

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This presentation was given at SMX \'09 up in Seattle. I cover a number of tools/applications companies can use to begin, grow and manage their Twitter efforts when hoping to gain a competitive edge in the social media space.

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Twitter Tactics & Tools

  1. 1. Twitter Tactics & Search Marketing @joannalord CMO TheOnlineBeat.com @joannalord | SMX Advanced 2009
  2. 2. Why Should We Stop Tweeting & Listen to this Lady? • 14 Million UV a month • Reach all demo ranges • Reach international audiences • Information w/a UGC seal of approval So you tweet, but do you USE Twitter? @joannalord | SMX Advanced 2009
  3. 3. This is a Tweeter’s tweet: @joannalord | SMX Advanced 2009
  4. 4. brand This is a Marketer’s tweet: review search learn rant @joannalord | SMX Advanced 2009
  5. 5. Twitter Tactics & Tools (for those who like to sleep) • Automate • Monitor • Marketer-Friendly @joannalord | SMX Advanced 2009
  6. 6. Automate Grow, respond, streamline • Find people & connect - wefollow.com - mrtweet.com - chirpio.com - #followfriday • Auto-follow/unfollow/DM - tweetlater.com - futuretweets.com - tweetspinner.com @joannalord | SMX Advanced 2009
  7. 7. Monitor Research, track, quantify • Research the conversations - search.Twitter.com - hash tag trending - tweetbeep.com • Track & quantify - tweetmeme.com - backtweets.com - twitt(url)y.com @joannalord | SMX Advanced 2009
  8. 8. Marketer-Friendly (shhh don’t tell the other industries about these…) Twibs: business directory Twitterfeed: link it all up Grouptweet: tweet as a team CoTweet: group tweets as one user Twitterhawk: local marketing tool Hootsuite: full-service for marketers @joannalord | SMX Advanced 2009
  9. 9. [Deep Breathe] What to remember… Using tools, applications, dashboards is not the enemy. (cough) (cough) however… @joannalord | SMX Advanced 2009
  10. 10. Spammers are. @joannalord | SMX Advanced 2009
  11. 11. You love Twitter tools … but don’t be one. • Research an application before giving your password. - Google, Twitip.com, Twitdom.com, Take a poll. • Be aware that some content is outdated, invalid, spam, etc. Read.The.Link.You.Push. • Be authentic. Use tools to streamline not to scam. @joannalord | SMX Advanced 2009
  12. 12. Thank You!!! In case you missed something (a.k.a. tweeted through the presentation…) @joannalord joanna@theonlinebeat.com @joannalord | SMX Advanced 2009

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