+
• Part 1: How To Use Google+ For Your Local
Business

• Part 2: How To Set Up Google+ For Your Business
• Part 3: Google+ ...
• Places a heavy emphasis on search
engine optimization (SEO)
– Unlike other social media networks
– Google search favors ...
• To improve your ranking in Google search
• Because search results are now heavily influenced by
Google+
• To increase re...
• Google is integrating it’s social network
into your search results
– By adding a social layer on top of search
results

...
• Video integration
• Google Hangouts
• Categorize/organize with Google circles
• Customized marketing

• Measure & track ...
• YouTube is now fully integrated with Google+ Video
• Include this in your content marketing strategy
• Video tutorials:
...
Basically a Skype group chat

1. Saves money on commuting/traveling for
meetings
•

Consider traveling costs + cost of los...
• Live call with up to 10 people
• All shared photos and chats are stored so you can
revisit at any time
• You can easily ...
• Party Mode
– Events created in G+ have a built-in feature called “Party Mode”
– Allows people to automatically upload ph...
• Circles have a public and private option
– Categorize and organize
•
•
•
•
•
•

Niches
Customers
Employees: Designers/Ma...
• A Google + feature that allows you to measure how
successful your posts are
• Can be found by clicking the drop down men...
Recommendations through Tweets, Likes and Google +1’s account for 7 of
the 8 most highly correlated ranking factors in Goo...
An app called “Google + Timing” calculates the
best time to share your posts.
1. Analyzes engagement on your posts

2. Det...
Why you should use Google Plus for your business:
• To improve your ranking in Google search

• Because search results are...
Step 1: Set up a Gmail account
Step 2: Fill out your Google Profile
– Note: The data will automatically be imported to you...
• Step 3: Create a Business Page
– Under your profile photo, go to “All Your Google Plus Pages” or go
to: https://plus.goo...
Step 4: Add Basic Information
– Choose a name for your page and
link it to a website

Step 5: Begin Customization
– Add a ...
Step 6: Create Circles
– Niches
– Customers
– Employees:
Designers/Marketing/Research/Custome
r Support
– Pages to follow
...
How To Set Up Your Business Google Plus Page:
Step 1: Set up a Gmail account
Step 2: Fill out your Google Profile
Step 3: ...
• *Word* = Word

• _Word_ = Word
• -Word- = Word
• Scroll down: space
• Scroll up: Shift + space
• Scroll down one post: J...
Pinterest:
http://www.pinterest.com/joannchedid/
Google+:
https://plus.google.com/u/0/108461537119252334760/posts
LinkedIn...
Google Plus Tutorial
Google Plus Tutorial
Google Plus Tutorial
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Google Plus Tutorial

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Google Plus Tutorial

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Google Plus Tutorial

  1. 1. +
  2. 2. • Part 1: How To Use Google+ For Your Local Business • Part 2: How To Set Up Google+ For Your Business • Part 3: Google+ Tips and Tricks
  3. 3. • Places a heavy emphasis on search engine optimization (SEO) – Unlike other social media networks – Google search favors sites that have more social credibility from others • Google “+1s” weigh heavier than Facebook “likes”
  4. 4. • To improve your ranking in Google search • Because search results are now heavily influenced by Google+ • To increase relevant traffic to your site • To have genuine interaction with potential customers • Social Media IS public relations for smaller businesses – – – – Need to create more brand awareness? Hire someone new? Launch a new product/line? Starting a new campaign?
  5. 5. • Google is integrating it’s social network into your search results – By adding a social layer on top of search results • Every single person’s search results will be personalized based on what your social graph recommends
  6. 6. • Video integration • Google Hangouts • Categorize/organize with Google circles • Customized marketing • Measure & track specific posts with Ripples
  7. 7. • YouTube is now fully integrated with Google+ Video • Include this in your content marketing strategy • Video tutorials: – How does your product work? How does your product impact customers’ lives? • Weekly Wrap-up: – Create a short video of one interesting story/completed project. • “AMA” (Ask Me Anything) Events – Great opportunity to build a community around your brand and to gain exposure! – Great for customer feed back • Reputation Management – Upset customer? Invite them to a Hangout and fix the situation. Then use the session for a public relations/reputation management twist and promote.
  8. 8. Basically a Skype group chat 1. Saves money on commuting/traveling for meetings • Consider traveling costs + cost of lost productivity 2. Allows more genuine interaction with customers
  9. 9. • Live call with up to 10 people • All shared photos and chats are stored so you can revisit at any time • You can easily jump into a Hangout to: • • • • • • • Go over routine meetings/updates Meet with clients/team members Give presentations/webinars Talk with customers Conduct interviews Provide live support Product Demos
  10. 10. • Party Mode – Events created in G+ have a built-in feature called “Party Mode” – Allows people to automatically upload photos to a single location that allows access to all attendees. • No more emailing and texting photos to each other! • Photo Fun – The “Auto Awesome” feature includes filters and editing tools that allow you to overlay text on your pictures, create a personalized meme or cover art
  11. 11. • Circles have a public and private option – Categorize and organize • • • • • • Niches Customers Employees: Designers/Marketing/Research/Customer Support Pages to follow Teams VIPs – Recent event? Create a circle with all the attendees so everyone can find and follow each other. Hello Networking! – You can customize posts for each specific circle (which only they can see).
  12. 12. • A Google + feature that allows you to measure how successful your posts are • Can be found by clicking the drop down menu on each post to find “Ripples” • You can see who is sharing your content and how far the reach of each particular post was
  13. 13. Recommendations through Tweets, Likes and Google +1’s account for 7 of the 8 most highly correlated ranking factors in Google search results.
  14. 14. An app called “Google + Timing” calculates the best time to share your posts. 1. Analyzes engagement on your posts 2. Determines the best time to post
  15. 15. Why you should use Google Plus for your business: • To improve your ranking in Google search • Because search results are now heavily influenced by Google+ • To increase relevant traffic to your site • To have genuine interaction with potential customers • Social Media IS public relations for smaller businesses • To reduce travel & time expenses for meetings • Google + is growing rapidly • Joining gives you more online authority
  16. 16. Step 1: Set up a Gmail account Step 2: Fill out your Google Profile – Note: The data will automatically be imported to your Google+ profile. – You can manage your visibility settings & contact details. – You can also allow people to contact you via your profile
  17. 17. • Step 3: Create a Business Page – Under your profile photo, go to “All Your Google Plus Pages” or go to: https://plus.google.com/pages/create – Pick a category for your business. (Options: Local business or place; product or brand; company, institution or organization; arts, entertainment, or sports; other)
  18. 18. Step 4: Add Basic Information – Choose a name for your page and link it to a website Step 5: Begin Customization – Add a cover and profile photo – Add your business’ tagline under “Story” • Keep this tagline consistent with the ones on your other social profiles. – Fill in your contact information – Hit Finish – Go to “About” section of your dashboard and fill in any additional information you wish to add • • In “Story” section, keep in mind keywords related to your business & what you do. In “Links” section, add links to your other social media profiles and business pages
  19. 19. Step 6: Create Circles – Niches – Customers – Employees: Designers/Marketing/Research/Custome r Support – Pages to follow – Teams – VIPs Step 7: Start Sharing Content – Make posts interactive & engaging – Add photos, videos & links – You can customize what circles can view each post
  20. 20. How To Set Up Your Business Google Plus Page: Step 1: Set up a Gmail account Step 2: Fill out your Google Profile Step 3: Create a Business Page Step 4: Add Basic Information Step 5: Begin Customization Step 6: Create Circles Step 7: Start Sharing Content
  21. 21. • *Word* = Word • _Word_ = Word • -Word- = Word • Scroll down: space • Scroll up: Shift + space • Scroll down one post: J • Scroll up one post: K • You can add photos, videos or links to your posts by just dragging links directly to the share box • Mention people in your posts by adding “+” or “@” in front of their name • You can edit your posts by clicking the drop down feature in each post
  22. 22. Pinterest: http://www.pinterest.com/joannchedid/ Google+: https://plus.google.com/u/0/108461537119252334760/posts LinkedIn: http://www.linkedin.com/pub/joann-chedid/16/5a4/159
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