TWITTER BASICS FOR BUSINESSThe ABC’s of Twitter for the Reluctant, Novice, or Simply StubbornJoan MuschampLemonZest Market...
WELCOME Basic class to get you started Takes time & a “maturity” process It’s about relationships & understanding your ...
WHAT IS TWITTER? Social network that is a micro-blogging platform Share ideas, questions, articles,pictures, videos, pro...
WHY SHOULD I CARE? Study shows small business gets over50% of traffic from social media Twitter drives about 5% You can...
GETTING STARTED@jmuschamp© 2012 LemonZest Marketing LLC
CREATE ACCOUNT@jmuschamp© 2012 LemonZest Marketing LLC
GETTING STARTED Set up your Profile 160 character limit Include link to your website (or usecompany FB page or LI) Sho...
LEARN & DO@jmuschamp© 2012 LemonZest Marketing LLC
TWITTER RECOMMENDEDFOLLOWERS@jmuschamp© 2012 LemonZest Marketing LLC
CREATE PERSONA@jmuschamp© 2012 LemonZest Marketing LLCCharacter countWho are you?Real picture
CUSTOM BACKGROUND@jmuschamp© 2012 LemonZest Marketing LLC
BACKGROUND RESOURCES Resources to easily andinexpensively customizebackgrounds: twitbacks.com mytweetspace.com fiverr....
HEADER PHOTO Allows you to use a more personal image Find a photo image you can use royalty free & resize Resize at Pic...
CHANGE HEADER BACKGROUND Settings > Profile Upload the new image Twitter populates with your description & profile pic@...
UPDATE INFO & MAKE CHANGES@jmuschamp© 2012 LemonZest Marketing LLC
TWEET PRIVACY SETTING@jmuschamp© 2012 LemonZest Marketing LLC
HASHTAGS Hashtags are keywords preceded by the # sign Hashtags enable conversations among multiple users to feed into a ...
ESSENCE OF THE FOLLOW Need quality & quantity 200 is a good number to starthaving fun Usually the more followers youget...
GOOD FOLLOW KARMA Find followers who are interested in thesame topics Follow those you know already on Twitter Follow B...
KEYS TO GOOD TWEETING CONTENT Provide meaningful content Retweet others, especially those youwant to know Tweet your bl...
MORE TWEETING TIPS Tweet at peak times for content you want seen Tweet in the moment- check trending topics, RT relevant...
RETWEETING RT is a compliment, to you or those you RT It can drive engagement from who are really looking for great rela...
FIND OTHER TWITTER ITEMS@jmuschamp© 2012 LemonZest Marketing LLC
LISTS Create lists to categorize people You don’t need to be following to add to a list Can give a quick view by topic,...
LISTS YOU’RE ON View of how othersperceive you Gives you ideas how toclassify Others see where you putthem, unless you ...
LIST MINING Find followers who are interested in thesame topics as you Look at lists of Key stakeholders – check outthei...
DIRECT MESSAGES Twitter equivalent of email Use for specific personal messages Better for long Twitter conversations C...
OTHER TWITTER THINGS@jmuschamp© 2012 LemonZest Marketing LLC Trending Topics Favorites Blocking Promoted Tweets Image...
TOOLS TO CHECK OUTHashtags in use: Twubs.com Hashtags.orgFind targeted categories of Twitter users: Twellow.comManage t...
SEARCH TWITTER TOOLS@jmuschamp© 2012 LemonZest Marketing LLCBingGoogle
BIBLIOGRAPHY The Tao of Twitter by Mark W. Schaefer (McGraw Hill © 2012) Marketing Profs “How To Be a Twitter Superfly i...
THANKS FOR YOUR TIME!Joan Muschampjoan@lemonzestmarketing.comwww.linkedin.com/in/jmuschamp@jmuschampFacebook.com/lemonzest...
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Twitter Basics for Business: Learn to Use Twitter to Help Your Content Marketing

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A basic Twitter presentation on using the microblogging platform for business. It can get you started following, networking, and sharing content as part of your overall marketing and social media strategy.

This is not advanced information, but covers the key features new business users should understand to properly leverage the power of the network.

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Twitter Basics for Business: Learn to Use Twitter to Help Your Content Marketing

  1. 1. TWITTER BASICS FOR BUSINESSThe ABC’s of Twitter for the Reluctant, Novice, or Simply StubbornJoan MuschampLemonZest Marketing@jmuschampDecember 2012
  2. 2. WELCOME Basic class to get you started Takes time & a “maturity” process It’s about relationships & understanding your strategy Requires time & ongoing commitment You “don’t have to” but it provides a lot of value in the webeconomy Social media isn’t free-your time is valuable, so being strategic iskey Takes some trial & error@jmuschamp© 2012 LemonZest Marketing LLC
  3. 3. WHAT IS TWITTER? Social network that is a micro-blogging platform Share ideas, questions, articles,pictures, videos, promotions,contest—whatever you can think ofthat’s legal and not spam Each post is called a “Tweet” Every subscriber gets a “TwitterHandle” Very “in the moment”@jmuschamp© 2012 LemonZest Marketing LLC
  4. 4. WHY SHOULD I CARE? Study shows small business gets over50% of traffic from social media Twitter drives about 5% You can be worldwide or hyper-local Great mobile capabilities Effective for trending topics &conversations@jmuschamp© 2012 LemonZest Marketing LLC
  5. 5. GETTING STARTED@jmuschamp© 2012 LemonZest Marketing LLC
  6. 6. CREATE ACCOUNT@jmuschamp© 2012 LemonZest Marketing LLC
  7. 7. GETTING STARTED Set up your Profile 160 character limit Include link to your website (or usecompany FB page or LI) Short, easy to remember username Use a real picture for your Avatar- usewww.gravatar.com or upload yourown Customize background for business@jmuschamp© 2012 LemonZest Marketing LLC
  8. 8. LEARN & DO@jmuschamp© 2012 LemonZest Marketing LLC
  9. 9. TWITTER RECOMMENDEDFOLLOWERS@jmuschamp© 2012 LemonZest Marketing LLC
  10. 10. CREATE PERSONA@jmuschamp© 2012 LemonZest Marketing LLCCharacter countWho are you?Real picture
  11. 11. CUSTOM BACKGROUND@jmuschamp© 2012 LemonZest Marketing LLC
  12. 12. BACKGROUND RESOURCES Resources to easily andinexpensively customizebackgrounds: twitbacks.com mytweetspace.com fiverr.com freetwitterdesigner.com@jmuschamp© 2012 LemonZest Marketing LLC
  13. 13. HEADER PHOTO Allows you to use a more personal image Find a photo image you can use royalty free & resize Resize at PicMonkey@jmuschamp© 2012 LemonZest Marketing LLC
  14. 14. CHANGE HEADER BACKGROUND Settings > Profile Upload the new image Twitter populates with your description & profile pic@jmuschamp© 2012 LemonZest Marketing LLC
  15. 15. UPDATE INFO & MAKE CHANGES@jmuschamp© 2012 LemonZest Marketing LLC
  16. 16. TWEET PRIVACY SETTING@jmuschamp© 2012 LemonZest Marketing LLC
  17. 17. HASHTAGS Hashtags are keywords preceded by the # sign Hashtags enable conversations among multiple users to feed into a singlesearch stream Twitter automatically highlights and links hashtags to their respective feeds Make sure your hashtag provides context for your topic of conversation Should also be unique if you’re trying to limit the stream to yourconversation@jmuschamp© 2012 LemonZest Marketing LLC
  18. 18. ESSENCE OF THE FOLLOW Need quality & quantity 200 is a good number to starthaving fun Usually the more followers youget, the more active you are &social reach increases@jmuschamp© 2012 LemonZest Marketing LLC
  19. 19. GOOD FOLLOW KARMA Find followers who are interested in thesame topics Follow those you know already on Twitter Follow Back – Twitter etiquette is that youshould follow back almost everyone. Note:block those who follow you who seem verysketchy or are pornographic, etc. Don’t buy Twitter followers@jmuschamp© 2012 LemonZest Marketing LLC
  20. 20. KEYS TO GOOD TWEETING CONTENT Provide meaningful content Retweet others, especially those youwant to know Tweet your blog articles &encourage comments Thank your new followers – if youget a few at once, do a group thankyou-mix in with other tweets@jmuschamp© 2012 LemonZest Marketing LLC
  21. 21. MORE TWEETING TIPS Tweet at peak times for content you want seen Tweet in the moment- check trending topics, RT relevant tweets, Tweetnews items Remember Twitter is a social media channel—you are not just interested inone person, but those in their sphere of influence Ask for help or be helpful Consider what you are sharing as a helpful to others Tweet your thanks to all responders, and ifsomeone did a great job – tweet a kudo tothem specifically, & start a DM conversation@jmuschamp© 2012 LemonZest Marketing LLC
  22. 22. RETWEETING RT is a compliment, to you or those you RT It can drive engagement from who are really looking for great relationships (hint:not the mega stars) Standard RTs start with “RT @name” but you can switch the “meat” of thecontent to the front and put “via @name” after the content@jmuschamp© 2012 LemonZest Marketing LLC
  23. 23. FIND OTHER TWITTER ITEMS@jmuschamp© 2012 LemonZest Marketing LLC
  24. 24. LISTS Create lists to categorize people You don’t need to be following to add to a list Can give a quick view by topic, so you quickly locate relevant content Can be public or private@jmuschamp© 2012 LemonZest Marketing LLC
  25. 25. LISTS YOU’RE ON View of how othersperceive you Gives you ideas how toclassify Others see where you putthem, unless you make listprivate@jmuschamp© 2012 LemonZest Marketing LLC
  26. 26. LIST MINING Find followers who are interested in thesame topics as you Look at lists of Key stakeholders – check outtheir members and follow their followers. Good competitive tactic Read others’ lists – you can see any publicones, & may find those you missed Use Twellow.com to find targetedcategories of Twitter users.@jmuschamp© 2012 LemonZest Marketing LLC
  27. 27. DIRECT MESSAGES Twitter equivalent of email Use for specific personal messages Better for long Twitter conversations Conversations for info you might notwant to share Can only DM folks you follow & whofollow you@jmuschamp© 2012 LemonZest Marketing LLC
  28. 28. OTHER TWITTER THINGS@jmuschamp© 2012 LemonZest Marketing LLC Trending Topics Favorites Blocking Promoted Tweets Images & Videos Search Tweet-Ups Fail Whale
  29. 29. TOOLS TO CHECK OUTHashtags in use: Twubs.com Hashtags.orgFind targeted categories of Twitter users: Twellow.comManage tweets, lists, hashtags, etc: TweetDeck HootSuite (has a link shortener) Sprout SocialLink Shorteners: bit.ly tiny urlBackground Resources twitbacks.com mytweetspace.com fiverr.com freetwitterdesigner.com@jmuschamp© 2012 LemonZest Marketing LLC
  30. 30. SEARCH TWITTER TOOLS@jmuschamp© 2012 LemonZest Marketing LLCBingGoogle
  31. 31. BIBLIOGRAPHY The Tao of Twitter by Mark W. Schaefer (McGraw Hill © 2012) Marketing Profs “How To Be a Twitter Superfly in12 Simple Steps” (© Marketing Profs 2011) Social Media Examiner – I read articles constantly & learn Hubspot.com has a lot of free resources Twitter – loads of info in their Help center Tweets – GREAT source of articles on all sorts of topics Watch, listen & learn – read your Tweet timeline and review articles(from links) that seem interesting Try, try, and try again@jmuschamp© 2012 LemonZest Marketing LLC
  32. 32. THANKS FOR YOUR TIME!Joan Muschampjoan@lemonzestmarketing.comwww.linkedin.com/in/jmuschamp@jmuschampFacebook.com/lemonzestmarketing© 2012 LemonZest Marketing LLC@jmuschampFollow Me!

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