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How to Stand Out from Your CompetitionJoan Runnheim Olson, Certified Career CoachPathways Career Success Strategies, LLCww...
“What makes you unique, makes yousuccessful.”- William Arruda
Strong Brands
What is a personal brand?• It’s your professional reputation, i.e., howothers perceive you.
Where does your brand show up?• Appearance• Actions• Interactions
Why know your brand?• Capitalize on your strengths• Diminish weaknesses
What is personal branding?Identifying what makes you….■ Unique■ Relevant■ Compelling
Identifying Your Brand• List 5 adjectives that describe you• Ask 10 others what adjectives describe you• 360Reach personal...
Your Brand Community• Well-connected former colleagues• Recruiters• Hiring managers• Contacts at job transition groups• Co...
Communicating Your Brand• Writing articles• Speaking opportunities• Networking• Email signature• Creating or contributing ...
Personal Branding Trends(for your job search)• Headshots• Recommendations• Personal QR codes• Job Postings R.I.P.• Permane...
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Are you in a job search? Learn how you can stand out from your competition.

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  1. 1. How to Stand Out from Your CompetitionJoan Runnheim Olson, Certified Career CoachPathways Career Success Strategies, LLCwww.pathwayscareer.com
  2. 2. “What makes you unique, makes yousuccessful.”- William Arruda
  3. 3. Strong Brands
  4. 4. What is a personal brand?• It’s your professional reputation, i.e., howothers perceive you.
  5. 5. Where does your brand show up?• Appearance• Actions• Interactions
  6. 6. Why know your brand?• Capitalize on your strengths• Diminish weaknesses
  7. 7. What is personal branding?Identifying what makes you….■ Unique■ Relevant■ Compelling
  8. 8. Identifying Your Brand• List 5 adjectives that describe you• Ask 10 others what adjectives describe you• 360Reach personal brand survey
  9. 9. Your Brand Community• Well-connected former colleagues• Recruiters• Hiring managers• Contacts at job transition groups• Contacts at professional industry-relatedassociations• Your family and friends
  10. 10. Communicating Your Brand• Writing articles• Speaking opportunities• Networking• Email signature• Creating or contributing to a blog• Other social media• Set up a profile on www.about.me
  11. 11. Personal Branding Trends(for your job search)• Headshots• Recommendations• Personal QR codes• Job Postings R.I.P.• Permanent UESource: William Arruda
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