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Are you in a job search? Learn how you can stand out from your competition.

Are you in a job search? Learn how you can stand out from your competition.

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  • 1. How to Stand Out from Your CompetitionJoan Runnheim Olson, Certified Career CoachPathways Career Success Strategies, LLCwww.pathwayscareer.com
  • 2. “What makes you unique, makes yousuccessful.”- William Arruda
  • 3. Strong Brands
  • 4. What is a personal brand?• It’s your professional reputation, i.e., howothers perceive you.
  • 5. Where does your brand show up?• Appearance• Actions• Interactions
  • 6. Why know your brand?• Capitalize on your strengths• Diminish weaknesses
  • 7. What is personal branding?Identifying what makes you….■ Unique■ Relevant■ Compelling
  • 8. Identifying Your Brand• List 5 adjectives that describe you• Ask 10 others what adjectives describe you• 360Reach personal brand survey
  • 9. Your Brand Community• Well-connected former colleagues• Recruiters• Hiring managers• Contacts at job transition groups• Contacts at professional industry-relatedassociations• Your family and friends
  • 10. Communicating Your Brand• Writing articles• Speaking opportunities• Networking• Email signature• Creating or contributing to a blog• Other social media• Set up a profile on www.about.me
  • 11. Personal Branding Trends(for your job search)• Headshots• Recommendations• Personal QR codes• Job Postings R.I.P.• Permanent UESource: William Arruda