What is a personal brand?• It’s your professional reputation, i.e., howothers perceive you.
Where does your brand show up?• Appearance• Actions• Interactions
Why know your brand?• Capitalize on your strengths• Diminish weaknesses
What is personal branding?Identifying what makes you….■ Unique■ Relevant■ Compelling
Identifying Your Brand• List 5 adjectives that describe you• Ask 10 others what adjectives describe you• 360Reach personal brand survey
Your Brand Community• Well-connected former colleagues• Recruiters• Hiring managers• Contacts at job transition groups• Contacts at professional industry-relatedassociations• Your family and friends
Communicating Your Brand• Writing articles• Speaking opportunities• Networking• Email signature• Creating or contributing to a blog• Other social media• Set up a profile on www.about.me
Personal Branding Trends(for your job search)• Headshots• Recommendations• Personal QR codes• Job Postings R.I.P.• Permanent UESource: William Arruda
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